PR Public relations news

• Which brand had the best reaction to Spotify Wrapped?

  04-12-2024 20:52 via prweek.com
  
  Merriam-Webster, Netflix, Duolingo and two other brands had clever responses to the streaming giant’s viral marketing campaign.
  
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• Will Domino’s save ‘Squid Game’ season 2 contestants?

  04-12-2024 20:25 via prweek.com
  
  Domino’s recreated Squid Game scenes to advertise its Emergency Pizza and is offering a year of free pizzas to the show’s fans.
  
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• Growing crypto hub Sui Foundation hires Leslie Ankney for new head of comms role

  04-12-2024 19:28 via prweek.com
  
  The Sui Foundation launched in 2022 to advance adoption of the Sui blockchain platform.
  
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• ‘Deeply saddened and shocked’: UnitedHealth Group responds to fatal shooting of CEO

  04-12-2024 19:11 via prweek.com
  
  Brian Thompson was killed while heading into the company’s investor conference on Wednesday morning. The company canceled the event.
  
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• The Scoop: Edelman cuts 5% of workforce

  04-12-2024 18:21
  
  Also: UnitedHealtcare responds after CEO fatally shot during meeting; American adults view media as being as biased as ever.
  Edelman is laying off 330 staff members, or over 5% of its workforce, as part of a global restructuring effort.The global PR agency also plans to sunset several of its subsidiary boutique agencies.
   
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  “It’s about evenly split between vice
  
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• Edelman lays off 330 people amid expected 8% drop in US revenue

  04-12-2024 17:15 via prweek.com
  
  CEO Richard Edelman is refocusing the agency around five key areas and shuttering most of its operational sub brands — he said the cuts would have happened ‘months ago’ if Edelman were a public company.
  
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• RF|Binder boosts purpose chops by acquiring Taft Communications

  04-12-2024 16:00 via prweek.com
  
  The New Jersey-based agency will rebrand as Taft Communications, a division of RF|Binder. It works with the Robert Wood Johnson Foundation and Atlantic Shores Offshore Wind, among other clients.
  
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• Burson hires global talent acquisition and inclusion leaders

  04-12-2024 15:00 via prweek.com
  
  The WPP firm is strengthening its diversity, equity and inclusion efforts with the two key hires.
  
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• Mastering the art of writing short but powerful

  04-12-2024 13:00
  
  Creative storytelling tools like visual aids, bullet points allow a writer to say more with less.
  Having a lengthy story doesn’t automatically mean it’s offering better information. In fact, most blog posts and press releases don’t need to be several hundred to 1,000 words.
  Keisha-Gaye Anderson, a communications strategist, suggests that using creative storytelling techniques can help writers craft easily digestible copy that provides valuable information to readers.
  “In
  
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• How AI helped Chris Gee streamline comms tasks to free up creativity

  04-12-2024 12:00
  
  The founder of Chris Gee Consulting breaks down the efficiencies that AI brought to his practice.The integration of AI into the daily workflows encourages us to look closer at its applications for communicators. Aside from its prompt-creating capabilities, AI is useful for creating summaries of meeting transcripts, helping communicators uncover deeper narratives and more.
  We spoke with Chris Gee, founder and CEO of Chris Gee Consulting about his content creation journey with AI, how the tech has
  
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• Announcing Ragan’s 2024 Video, Visual & Virtual Awards finalists

  04-12-2024 10:00
  
  Congratulations to this year’s finalists!
  This year’s finalist group represents the best creativity and innovation in video, visual design and virtual events. Their work captivated audiences, fostered meaningful connections and brought stories to life with stunning visuals and impactful virtual experiences. These projects highlight the power of design and technology in advancing communication goals.
  From inspiring viewers to driving engagement and action, these entries set a standard
  
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