PR Public relations news

• Pop-Tarts’ edible mascots are back and ready to go viral again

  18-11-2024 23:04 via prweek.com
  
  After publicity stunts, Halloween costumes and red carpet appearances, Pop-Tarts’ edible mascots (including one mystery flavor) are popping back up for this year’s Pop-Tart Bowl.
  
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• Burson’s global chief strategy officer Brooke Hovey departs

  18-11-2024 19:56 via prweek.com
  
  Hovey spent 22 years with WPP.
  
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• FGS Global handles bankruptcy comms for Spirit Airlines

  18-11-2024 18:36 via prweek.com
  
  The airline filed for Chapter 11 bankruptcy protection after struggling with losses and growing debt.
  
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• PRWeek launches Purpose Awards 2025

  18-11-2024 18:00 via prweek.com
  
  The awards return at a critical time for companies navigating a new reality in terms of attitudes toward shareholder primacy over the needs of other stakeholders amid an ongoing desire of employees and consumers to know what brands stand for.
  
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• Ben Boyd exits Chobani after 9 months

  18-11-2024 17:44 via prweek.com
  
  The chief communications officer announced in a LinkedIn post that he’ll be taking a sabbatical, effective Monday.
  
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• Jennifer Coolidge x Discover strike again

  18-11-2024 17:15 via prweek.com
  
  The actress sports an ’80s rock hairstyle and plays air guitar to advertise Discover’s widespread store acceptance.
  
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• Premier Resourcing UK: Director - Private Capital Clients

  18-11-2024 17:06
  c.£80-100,000 + Bonus + Benefits:Premier Resourcing UK:
  Excellent new Director opportunity for PE & private market communication specialists with a leading strategic comms advisor. The Client: Global St
  London (Central)
  
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• Racepoint Global names Bill Davies CEO

  18-11-2024 17:04 via prweek.com
  
  Davies is replacing Larry Weber in the position.
  
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• The Scoop: Tropicana’s OJ carton PR disaster

  18-11-2024 16:45
  
  Plus: Donald Trump chooses his press secretary; how CoverGirl woos micro influencers.Quick, think of Tropicana orange juice.
  You’re probably picturing a clear plastic carafe with a long, slender neck bearing an image of a straw-punctured orange.
  But a new change has upended that clear branding position — and is costing the company big bucks.
  CNN reports that Tropicana replaced its iconic carafe over the summer with a new container sporting a much shorter neck. That design is meant to
  
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• CCO at Land O’Lakes cultivates a positive perspective to yield results

  18-11-2024 14:11
  
  As told to Diane Schwartz, CEO of Ragan Communications.The post CCO at Land O’Lakes cultivates a positive perspective to yield results appeared first on PR Daily.
  
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• Monopoly Go! encourages friendship in first global campaign

  18-11-2024 14:01 via prweek.com
  
  The star-studded campaign features Will Ferrell as Mr. Monopoly.
  
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• World Cup 2026 NY/NJ host committee appoints chief marcomms officer

  18-11-2024 14:00 via prweek.com
  
  Ketchum vet Bettina Garibaldi started in the role on November 1.
  
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• What The Onion’s purchase of InfoWars can teach us about executive comms

  18-11-2024 12:24
  
  “America’s Finest News Source” had an unexpected executive comms joke up its sleeve.Though the premise of this story falls in line with something satirical publication The Onion might publish, this news is real: The Onion has purchased Alex Jones’ notorious right-wing conspiracy content site InfoWars, with plans of relaunching it next year as a satire of its former self.
  According to a report from the AP, The Onion won the rights to Infowars in a bankruptcy auction result
  
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• Top takeaways from Ragan’s Future of Communications Conference 2024

  18-11-2024 11:18
  
  Wisdom from all-star speakers for the road ahead.
  The future of communications will require proactive crisis communications management, personalized messages for individual employees and, above all, a willingness to bridge differences and reach across the political aisle.
  These were the overriding themes of Ragan’s Future of Communications Conference, held last week in Austin, Texas. More than 700 communicators came together to share their challenges and triumphs and to prepare for the yea
  
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