PR Public relations news

• PR agencies’ sprint to the finish — pt. 2

  23-10-2024 22:32 via prweek.com
  
  With Interpublic Group, WPP and Havas reporting this week, the Q3 agency holding company reporting season is over, but the overall trading environment remains challenging.
  
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• What’s your take on Goldfish’s temporary name change?

  23-10-2024 21:59 via prweek.com
  
  The cheddar cracker brand has made the move to attract adults.
  
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• WPP PR division posts 0.2% revenue growth in Q3

  23-10-2024 20:53 via prweek.com
  
  Burson declined by mid-single digits while FGS Global saw ‘continued strong growth,’ according to the results.
  
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• Havas net revenue declines by 0.5% in Q3 2024

  23-10-2024 19:48 via prweek.com
  
  Parent company Vivendi declined to provide the agency’s organic growth figure.
  
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• Jason Kelce didn’t ‘fit a certain bill’ to promote a child’s toy. That’s exactly why Hatchimals wanted to work with him

  23-10-2024 19:13 via prweek.com
  
  Spin Master’s senior director of global comms shares how Kelce has been ‘experiencing the magic that is Hatchimals.’
  
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• ICR merges ICR Westwicke and Consilium to create ICR Healthcare

  23-10-2024 18:28 via prweek.com
  
  Lumina Communications, which was acquired by ICR last May, will now operate as ICR Technology.
  
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• The Scoop: McDonald’s wild comms week

  23-10-2024 17:27
  
  Plus: CCO of Intuit asks for part of interview to be deleted; news outlets bite back at Perplexity.When Donald Trump steps foot into any establishment, it instantly becomes a political lightning rod.
  That was the case for a McDonald’s franchise in Pennsylvania, where Trump spent a few moments serving fries in a carefully constructed political photo opp.
  The location was immediately bombarded with one-star Yelp reviews, prompting the site to temporarily suspend reviews. McDonald’s cor
  
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• United Way Worldwide unveils United is the Way to convey mission

  23-10-2024 15:30 via prweek.com
  
  The campaign aims to support United Way Worldwide’s flagship initiatives including Ride United, My Free Taxes and the 211 public help-seeking hotline.
  
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• Strategies for crafting measurements that don’t exist yet

  23-10-2024 12:00
  
  You can’t manage what you can’t measure.
  It’s important for PR teams to have a strategy for selecting and presenting metrics and information to the C-suite that showcases their value to the organization’s overarching mission. But sometimes the information leadership wants isn’t available – at least not in a format that tells the story they want to read.
  Northwell Health, for instance, has run into issues properly gauging press sentiment. That’s a data po
  
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• Microsoft CCO on how AI can enhance internal comms

  23-10-2024 12:00
  
  Shaw shared his ‘Dream State’ internal comms workflow during Ragan’s Internal Communications Conference.The rise of generative AI technology has proven to be a reckoning point for communicators over the past few years. Whether you fear that it could come for comms jobs in the future, or that it’ll free up communicator workflows for increased creativity and productivity, nearly everyone has an opinion on what AI means for the future of communication.
  Microsoft Chief Commun
  
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• Microsoft CCO Frank Shaw on how AI can enhance your internal communications workflow

  23-10-2024 12:00
  
  Shaw shared his ‘Dream State’ internal comms workflow during Ragan’s Internal Communications Conference.The rise of generative AI technology has proven to be a reckoning point for communicators over the past few years. Whether you fear that it could come for comms jobs in the future, or that it’ll free up communicator workflows for increased creativity and productivity, nearly everyone has an opinion on what AI means for the future of communication.
  Microsoft Chief Commun
  
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• MikeWorldWide hires Maury Donahue as deputy corporate reputation practice lead

  23-10-2024 11:00 via prweek.com
  
  Donahue will sit on the senior management team, reporting directly to EVP of the corporate reputation practice Careen Winters.
  
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