PR Public relations news

• Kamala Harris and the ‘celebritization’ of political candidates

  09-10-2024 22:38 via prweek.com
  
  Politicians are increasingly building personal branding using celebrity marketing strategies and social media, experts told PRWeek.
  
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• How Florida PR firms are preparing for Hurricane Milton

  09-10-2024 21:31 via prweek.com
  
  Zapwater Communications, Otter PR, French/West/Vaughan and BCPR Group share contingency plans.
  
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• 5 ways to avoid Toyota’s anti-LGBTQ U-turn and embrace equality

  09-10-2024 19:20 via prweek.com
  
  Toyota’s decision to forego sponsorship of LGBTQ programs and other DEI activities is an opportunity for other brands during LGBTQ History Month, says Scott Circle Communications’ Robert Conner.
  
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• Syneos Health names Costa Panagos as CEO

  09-10-2024 17:21 via prweek.com
  
  Costa Panagos will join Syneos Health’s board of directors and succeed Colin Shannon as CEO, effective immediately.
  
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• WPP inks global partnership with Roblox

  09-10-2024 17:07 via prweek.com
  
  Move comes as Roblox is accused of failing to protect children from harmful content.
  
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• The Scoop: Hearst-OpenAI deal highlights changing news ecosystem

  09-10-2024 17:05
  
  Also: White House creates Reddit account; Meow Mix 12-hour jingle loop taps into brand’s legacy.
  OpenAI has entered into a content agreement with Hearst to allow the artificial intelligence company to use the publisher’s newspapers and magazines to train its products, including ChatGPT.
  As part of the agreement, ChatGPT will include citations and direct links to Hearst content, providing transparency and easy access to the original stories, according to OpenAI. Hearst publishes over
  
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• Heinz to pull campaign after fresh racism accusations

  09-10-2024 15:14 via prweek.com
  
  Food company Heinz has faced a backlash for a second campaign over accusations of perpetuating racist stereotypes, and said it is ‘working to remove’ the ad.
  
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• Marker Collective debuts ‘insight engine’ product Delve

  09-10-2024 15:00 via prweek.com
  
  The product aims to help brands understand their world. 
  
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• Why Edelman started its Counter Disinformation Unit

  09-10-2024 13:00
  
  And what’s next in this evolving PR discipline.In the last week alone, mis- and disinformation has engulfed the United States. A variety of misleading or purposefully wrong information around hurricane aid is hampering relief efforts and clouding evacuation efforts. Layer that on top of targeted, state-sponsored disinformation from Iran, Russia and China related to the election and it’s clear it’s harder than ever to tell truth from fiction.
  That constant press of disinformatio
  
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• Muck Rack boosts monitoring, reporting capabilities

  09-10-2024 12:01 via prweek.com
  
  The company is also rolling out a tiered pricing structure.
  
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• Tips for using AI for video, photo generation in PR

  09-10-2024 12:00
  
  Start small.
  Artificial intelligence tools have opened up new possibilities for communicators to elevate their digital storytelling through advanced video and image creation.
  Steve Salvador, APCO‘s creative director of brand programming, noted that image and video generation are in their early phases. However, he emphasized that the field is rapidly evolving, pointing out that ChatGPT only emerged two years ago.
  “AI is seen as a future necessity, something that holds a lot of potenti
  
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• How AI helped a research pro with no coding experience build a software tool

  09-10-2024 12:00
  
  Reputation Leaders created a tool for categorizing open-ended survey responses — with no coding experience at all.Coding open-ended responses by hand is a time-consuming task for any PR or research professional gathering sentiment or feedback. Even with some automation, the tool is often clunky and clumsy.
  But Harry Morris, a project manager at Reputation Leaders, saw an opportunity to use AI to create a program to speed up the process. And with no software coding experience, he did just t
  
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• Premier Resourcing UK: Corporate Property - Account Director

  09-10-2024 10:58
  £50,000 - £55,000:Premier Resourcing UK:
  PR Account Director – Corporate PropertyMy client is an award-winning PR agency specializing in the property, retail, and leisure sectors. They repr
  London (Central)
  
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