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College Green Group: Head of Public Affairs

07-05-2024 15:59

£80-95k:College Green Group:
Role overview The head of public affairs is responsible for ensuring that projects and campaigns are delivered on time and to the highest specifica...
London

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Saddle up, squad: How the Kentucky Derby gallops to Gen Z hearts

07-05-2024 13:00

The classic race is updating itself for a new generation.Karen Freberg is a professor of strategic communications at the University of Louisville.
Everyone wants to target Gen Z when it comes to promotions, marketing, PR and experiences. From consumer brands to sporting events, everyone wants to capture the most valuable asset this audience has to offer: their attention.
The Kentucky Derby is known for its history and tradition of horse racing, fashion and entertainment sporting experience

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Critical crisis lessons from the recent NBA and MLB scandals

07-05-2024 11:00

A tale of two scandals — and two crisis responses.Edward Moed is CEO at Hot Paper Lantern.
Two seismic scandals recently rocked the global sports landscape, shaking the MLB and NBA fandoms and sparking a frenzy of concerns and speculation across the media. Amid the chaos, these incidents shined a bright light on questions around handling extreme crisis communications and navigating ethical dilemmas in the face of uncertainty.
In the MLB, Shohei Ohtani’s interpreter, Ippei Mizuhara, w

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Agency Business Report 2024: Editor's letter

07-05-2024 11:00 via prweek.com

AI is top of mind amid a tough business year.

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