PR Public relations news

The Scoop: How DE&I is being rebranded

06-05-2024 16:51

Plus: Protests could disrupt tonight’s Met Gala; Howard Schultz criticizes Starbucks in LinkedIn post.Since rocketing to prominence in 2020 amid the murder of George Floyd and increased awareness of systemic racism, DE&I has become a major business imperative.
That isn’t likely to go away any time soon.
What does seem set to change is the name diversity, equity and inclusion.
A new Washington Post article examines how major companies are setting about rebranding the initiatives i

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‘Retail-level outreach’: Media relations lessons from C-SPAN

06-05-2024 13:00

Creating an ecosystem for coverage.C-SPAN director of communications Howard Mortman occupies a unique role in the world of media relations.
He works for a cable network that broadcasts political happenings. He targets journalists from other outlets who seemingly do the same things.
But to Mortman, they aren’t competitors at all.
“We don’t have ratings because we are a nonprofit,” Mortman told PR Daily. “We don’t have advertising. There’s no governm

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The media world is facing an unprecedented crisis. Here’s how PR needs to adapt.

06-05-2024 12:00

The media landscape is looking desolate. But PR pros can still thrive.Josefin Dolsten is a public affairs director at Bryson Gillette.
The last six months have seen dramatic cuts across the media landscape — hitting a range of prominent publications like the Wall Street Journal, which made another round of cuts this week, Los Angeles Times, which let go off a quarter of its newsroom, and Washington Post, which offered buyouts to more than 240 staff members. Ou

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PR Daily’s 2024 Content Marketing Awards finalists announced

06-05-2024 10:00

PR Daily is proud to announce its finalists for the 2024 Content Marketing Awards. The winners will be announced in August.
The finalists on PR Daily’s 2024 Content Marketing Awards list represent storytellers who know how to create content that stands out in the crowded content landscape. The awards categories encompass campaigns, purpose-driven initiatives and strategy . To stand out, these content marketing teams demonstrated excellence in several key areas, including originality, quali

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