PR Public relations news

• BPD moves Revive under own brand

  15-04-2024 22:56 via prweek.com
  
  Revive president Chris Bevolo will serve as chief transformation officer as part of the transition.
  
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• NPG firms launch intelligence tool for tech, healthtech brands

  15-04-2024 22:30 via prweek.com
  
  Called CLAIR, the tool can find online discussions missed by other platforms, Next Practices Group says.
  
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• Reagan Greene joins Blue Cross of Idaho as brand, marcomms VP

  15-04-2024 22:10 via prweek.com
  
  She worked at North Carolina’s Blue Cross and Blue Shield for 15 years.
  
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• Cura Strategies launches online platform Advocacy Accelerator

  15-04-2024 21:50 via prweek.com
  
  The service offers healthcare resources for government relations professionals and volunteer advocates.
  
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• Why brands are leaning into spoofing film genres

  15-04-2024 19:55 via prweek.com
  
  Leaning into entertainment storytelling catches consumer attention while giving brands more creative freedom.
  
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• Premier Resourcing UK: Fully Remote PR Account Executive - B2B Tech & Gaming

  15-04-2024 17:50
  
  c.£26,000 + Benefits:Premier Resourcing UK:
  Passionate about tech, gaming and B2B PR?  This Account Executive role can blend all 3 while working in top agency and delivering creative integratedLondon (Central)
  
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• The Scoop: Google tests removing search links to California news sites

  15-04-2024 16:41
  
  Plus: Where people get news in a news desert; the business implications of Iran attack on Israel.Google is testing the removal of links to California-based news sites from its search engine results pages as the state legislature considers a bill that would require Google, Meta and other platforms to pay a fee for using news content alongside ads. Google will also pause partnerships and investments in California-based news outlets.
  “By helping people find news stories, we help publishers of
  
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• Brook Street: Senior Account Director (Luxury Hotels)

  15-04-2024 16:32
  
  Up to £65'000 + benefits :Brook Street:
  Senior Account Director (Luxury Hotels) Are you an experienced Account Director or newly promoted Senior Account Director with a passion for luxury...
  London (Central), London (Greater)
  
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• What PR pros need to know about Florida’s law about minors using social media

  15-04-2024 16:29
  
  It’s all but certain to be challenged in court, but find out what’s happening now.In late March, Florida Gov. Ron DeSantis signed into law the country’s most restrictive bill round the use of social media by young minors.
  “Social media harms children in a variety of ways,” DeSantis said in a press release announcing the bill’s signing. “HB 3 gives parents a greater ability to protect their children.”
  The law comes at a time when social media c
  
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• Buchanan Communications to be part of Burson network

  15-04-2024 16:25 via prweek.com
  
  The financial communications firm will be a brand within Burson alongside Hill & Knowlton, GCI Health and AxiCom.
  
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• The influencer opportunity too many brands overlook

  15-04-2024 12:00
  
  The NFL and Adobe have learned this lesson well.Jeff Barrett is founder & CEO of Status Creative. 
  We all know what influence is and why it matters, but there’s a missed PR and marketing opportunity hiding in plain sight. I’m always quietly surprised when I don’t see this as a mainstream idea.
  The part we often miss is that the brand itself has the power, leverage, scale and contacts to bring return value to the creator. If you bring a creator speaking opportunities, c
  
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• Former US diplomat joins FGS Global

  15-04-2024 10:54 via prweek.com
  
  Strategic advisory specialist FGS Global has strengthened its leadership team in London with the addition of an ex-US diplomat.
  
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• Stagwell acquires Brazil-based Pros Agency

  15-04-2024 03:34 via prweek.com
  
  The deal marks the second addition to Allison this year, following agency collective Sidekick in February.
  
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• Greentech Environmental hires Finn Partners for PR, marketing

  15-04-2024 03:00 via prweek.com
  
  Finn will deliver an integrated marketing strategy to support and build the Greentech brand.
  
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