PR Public relations news

• Edelman parent launches global communications agency Ruth

  09-04-2024 22:16 via prweek.com
  
  Weber Shandwick vet Rana Komar is leading the new firm, which is named after Daniel J. Edelman’s wife and lifelong business partner.
  
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• Citi hires BlackRock’s Alex Craddock as chief marketing, content officer

  09-04-2024 21:01 via prweek.com
  
  Starting in May, Craddock will report to Citi chief client officer David Livingstone.
  
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• Seedtag rolls out CTV service Contextual TV

  09-04-2024 20:07 via prweek.com
  
  The company says the platform creates a holistic picture of viewership and readership.
  
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• Cannes Lions launches creator learning, networking program

  09-04-2024 19:41 via prweek.com
  
  The programming will run for the first time at this year’s Cannes Lions International Festival of Creativity.
  
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• Sheerin Salimi to lead comms for BSE Global, New York Liberty

  09-04-2024 18:44 via prweek.com
  
  Salimi is serving as VP of communications for the parent company of Barclays Center and the Brooklyn Nets.
  
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• Tony Awards names R&CPMK as comms, publicity AOR

  09-04-2024 18:18 via prweek.com
  
  The IPG agency takes over from Los Angeles-based Slate PR.
  
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• WPP partners with Google Cloud to power up generative AI-driven marketing

  09-04-2024 17:48 via prweek.com
  
  The move will see the holding company integrate Google’s Gemini into its marketing operating system, WPP Open, already used by its clients L’Oréal, Nestlé and The Coca-Cola Company.
  
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• Hootsuite acquires social listening platform Talkwalker

  09-04-2024 17:29 via prweek.com
  
  The deal will combine Hootsuite’s publishing and analytics with Talkwalker’s consumer intelligence.
  
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• CG Life acquires digital agency Toolhouse

  09-04-2024 13:07 via prweek.com
  
  Toolhouse will add digital expertise to CG Life’s suite of science and communications capabilities.
  
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• When crisis communications requires silence, not action

  09-04-2024 13:00
  
  It’s hard to keep silent. But sometimes, it’s the only choice.
  Meghan Tisinger is vice president of Leidar, a global strategic communications firm.
  The myth that “all press is good press” is the reason that too many companies engage with the media haphazardly. Not every interview is worth doing, and always providing a comment can create more problems for your organization than solutions. This is especially true when a company is facing public backlash in the media.
  W
  
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• The rise of the journo-fluencer and the future of media relations

  09-04-2024 12:00
  
  We’re in a new moment for media relations.Matthew Levison, is senior vice president, global head of consumer at KWT Global.
  The systematic reduction of the newsroom has been a steady, and for many painful, evolution for almost a decade, but the recent and rapid wave of editorial casualties has reached a tipping point, surfacing a fundamental industry pivot that will have agencies rethink the core structure of the ways in which we work. To fully understand this paradigm shift requires an un
  
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