PR Public relations news

• Gaming matures as case studies headline IAB PlayFronts 2024

  28-03-2024 22:26 via prweek.com
  
  This year, gaming companies’ pitches to media buyers were backed with quantitative results.
  
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• Norfolk Southern appoints Delta’s Betsy Talton-Buck as CCO

  28-03-2024 20:57 via prweek.com
  
  Talton-Buck joins the railroad operator as it seeks to fend off an activist waging a proxy battle.
  
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• Supreme Group acquires specialist agency Health+Commerce

  28-03-2024 20:47 via prweek.com
  
  Supreme Group, a healthcare commercialization platform company, is backed by private equity firm Trinity Hunt Partners.
  
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• Journalism is not a crime

  28-03-2024 19:24 via prweek.com
  
  As we reach the one-year anniversary of the detention of Wall Street Journal reporter Evan Gershkovich in Russia, the role of the media has never been under such intense scrutiny.
  
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• Attention Seekers debuts Keystream service

  28-03-2024 16:49 via prweek.com
  
  Capabilities will include video enhancements as well as security add-ons.
  
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• Adobe unveils AI content creator for ad campaigns

  28-03-2024 16:34 via prweek.com
  
  Adobe has inked partnerships with Microsoft and IBM.
  
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• What is your favorite Easter 2024 campaign?

  28-03-2024 16:26 via prweek.com
  
  Cadbury, Peeps and Hi-Chew are celebrating Easter in egg-citing ways.
  
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• Reddit’s first day of IPO ends on a high, but will better monetization equal tougher moderation?

  28-03-2024 16:25 via prweek.com
  
  The "Front Page of the Internet" successfully goes public, but can it keep its communities engaged with a greater obligation to ensure brand safety?
  
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• Edelman launches Longevity Lab

  28-03-2024 14:48 via prweek.com
  
  Edelman has partnered with National Innovation Centre Ageing to create the Longevity Lab – designed to offer insight into the mindset of consumers aged 55-plus.
  
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• Publicis stock price hits €100 for first time as valuation soars to €25bn

  28-03-2024 14:08 via prweek.com
  
  Employees who are entitled to shares will benefit from jump in the stock price.
  
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• Duchy of Cornwall: Communications Manager

  28-03-2024 12:57
  
  £45,000 + car allowance £6,000:Duchy of Cornwall:
  As our Communications Manager, you will be responsible for the overarching communications strategy for the Duchy of Cornwall
  London
  
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• Live from Ragan’s Social Media Conference: Optimizing your short-form video content

  28-03-2024 12:00
  
  From establishing an ownable identity to finding trends to participate in, tips from Ragan’s Social Media Conference.
  Ragan and PR Daily’s 2024 Social Media Conference kicked off Wednesday with a memorable pre-conference workshop slate. During an afternoon session, Mackenzie Perna, co-founder at Sun & Sol Co., and Tyler Paget, social media director at Fox Racing, did a deep dive into how organizations can create impactful short-form content on TikTok, Reels and Shorts.
  Here&rsquo
  
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• By the Numbers: The slang Gen Alpha uses, no cap

  28-03-2024 12:00
  
  Get to know the language of this up-and-coming generation so you can use it (or not) wisely.I promise that headline was the last ironic use of Gen Alpha slang you’ll hear from this elder Millennial.
  But Generation Alpha, those born between 2010 and today, are rising. And they speak in their own unique way that PR professionals should understand — if only so they can avoid using it in a “how do you do, fellow kids?” sort of way.
  New data from Morning Consult delves into th
  
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• The case for elevating CCOs to CEO roles

  28-03-2024 11:30
  
  Businesses need leaders who communicate effectively, fiercely defend their reputation, and successfully navigate stakeholder relationships. In other words, it needs more CCOs stepping up to the CEO role.Alysha Light is the founder of Flight PR. Connect with her on LinkedIn.
  When it’s time for companies to name their next CEO, they often look to their C-Suite. CFOs, CMOs, CSOs, CTOs and even general counsel are the usual suspects who are in the running by default. Meanwhile, their
  
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• Reuben Sinclair: Account Manager (FMCG brands)

  28-03-2024 03:04
  
  £35k - 40k per year:Reuben Sinclair:
  NEW ROLE: PR Account Manager that are interested in CREATIVE, STUNTS, EXPERIENTIAL, GLOBAL PR work.The opportunityThis role is ideal for some
  London
  
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