PR Public relations news

• Pfizer moves creative from IPG to Publicis after just 10 months

  27-03-2024 22:14 via prweek.com
  
  Pharma giant consolidates global creative business with Publicis months after splitting duties between the two holding companies last May; IPG retains PR and health briefs.
  
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• Zelle parent company appoints Weber Shandwick as comms AOR

  27-03-2024 20:01 via prweek.com
  
  The IPG agency will help launch Paze, Early Warning Services’ digital wallet, later this year.
  
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• Norstella names Diffusion as global PR AOR

  27-03-2024 18:22 via prweek.com
  
  The budget is $500,000 as the firm supports Norstella’s brand portfolio.
  
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• We Are With You: Media and Communications Lead

  27-03-2024 17:55
  
  £37,000 to £42,000 per annum:We Are With You:
  We are looking for a Media and Communications Lead to join our organisation. This is a full time, permanent position based from home.
  Homeworking
  
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• We Are With You: Regional Head of Marketing and Communications (East of England)

  27-03-2024 17:51
  
  £52,000 - £58,000 per annum pro rata:We Are With You:
  At WithYou we are looking for a Regional Head of Marketing and Communications (East of England) to join our organisation.
  he role is home based with regional travel across the East of England (predominately the North East)
  
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• S4 Capital reports 'difficult year' as net revenue drops 4.5%

  27-03-2024 16:49 via prweek.com
  
  Martin Sorrell cited 'challenging global macroeconomic conditions,' recession fears and high interest rates.
  
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• Weber Shandwick lays off about 20 people in New York and Chicago

  27-03-2024 15:53 via prweek.com
  
  The reduction was part of a ‘strategic assessment,’ a spokesperson for the agency said.
  
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• The Scoop: The communications fallout of the Baltimore bridge collapse

  27-03-2024 15:41
  
  Plus: NBC cuts tie with Ronna McDaniel after internal backlash, Sportsbooks join forces to combat problem gambling.There are more questions than answers following the Francis Scott Key Bridge collapse in Baltimore Tuesday. Authorities say six workers who were filling potholes at the time of the collapse are likely dead and that the container ship that struck the bridge lost power just before the disaster. Beyond that, the door is open for people to speculate on who is to blame for this tragedy.
  
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• Memo spins off Reporter Intelligence into standalone product

  27-03-2024 15:27 via prweek.com
  
  Reporter Intelligence is a journalist database aimed at helping communications executives on small teams or at agencies.
  
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• PR pros must prepare for the rise of AI journalism

  27-03-2024 12:00
  
  It’s going to create serious challenges for PR pros.Sean O’Leary is vice president at Susan Davis International.
  Everything about the site looked legitimate.
  The reporter had a headshot. The article properly shared the news. But the use of one word gave away the fact it was all generated by artificial intelligence.
  Earlier this year, our agency sent out a press release for a client about three new leaders joining the company. As we reviewed the news clips, a new site popped up in our
  
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• These are the most effective external comms tools, according to Ragan’s Benchmark Report

  27-03-2024 11:00
  
  The full report is available exclusively for members of the Communications Leadership Council, but Insiders can see some secrets now.Figuring out the best medium for reaching external audiences is never easy. There are so many factors to consider: who you’re trying to reach, the messaging, the timeline and the budget.
  But when we take a step back from specifics and look at the big picture, what are the best tools for reaching an audience?
  This is one of the dozens of questions the Ragan Co
  
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