PR Public relations news

• Business must continue to do the right thing on social issues

  07-03-2024 20:17 via prweek.com
  
  The economic situation has tightened in the past 12 months and the prevailing sentiment about so-called wokeness is more febrile. But as the economy improves, business should redouble efforts to engage all stakeholders.
  
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• Brands celebrate women in March: Which campaign is your favorite?

  07-03-2024 18:26 via prweek.com
  
  Barbie, Milk, Stacy’s Pita Chips and Kotex are running campaigns for International Women’s Day and Women’s History Month.
  
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• TikTok is going longform — marketers aren’t

  07-03-2024 18:06 via prweek.com
  
  With its reimagined rewards program, TikTok is encouraging creators to monetize with longer videos, something that brands can’t participate in.
  
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• Muck Rack ties together data with Dashboards feature

  07-03-2024 17:35 via prweek.com
  
  The feature will offer outcome-based templates for measuring media relations, as well as other widgets.
  
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• Finn Partners launches global healthcare group

  07-03-2024 16:53 via prweek.com
  
  The Global Health Impact Group will focus on health policy, advocacy and media expertise.
  
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• Teva’s ESG lead on why company committed to community-led mental health push

  07-03-2024 16:37 via prweek.com
  
  Pharma companies recognize how access to medicines can improve a patient’s care condition, which is why Teva has coordinated with the charities to remove the obstacles facing uninsured populations.
  
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• How the passive voice can get you into trouble

  07-03-2024 13:00
  
  PR pros have to be especially careful.
  You’ve probably heard lectures against the passive voice since you were in grade school. It’s practically the boogieman of grammar: always lurking, ready to creep into your writing the moment you let your attention wander.
  But why is the passive voice such a problem? Why do we combat it with such fervor? And what are the pitfalls of using it in communications and business writing?
  Passive voice vs. active voice
  Think about a passive person. They
  
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• Brunswick Group: Associate, Foundations & Non-Profits

  07-03-2024 12:57
  
  Up to £70,000 DOE + Benefits:Brunswick Group:
  As an Associate, you will advise clients and drive execution on accounts, focusing on the delivery of workstreams and proactive development of ideas.
  London
  
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• By the Numbers: Trust in the media increases from 2020 lows. What that means for PR.

  07-03-2024 12:00
  
  There is a glimmer of good news on the media landscape, even as layoffs and an election loom.A Morning Consult poll found that trust in several specific, large-scale media outlets are beginning to rebound from the lowest depth of 2020’s crisis of confidence.
  To be clear, it isn’t a massive surge in trust. Fifty-five percent of American adults reported at least some level of trust in these media outlets:ABC News
  CBS News
  NBC News
  CNN
  Fox News
  CNBC
  The New York Times
  The Wall Street Jo
  
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