PR Public relations news

• Peloton global comms head Ben Boyd to exit

  28-02-2024 21:38 via prweek.com
  
  Boyd, an alum of Edelman and BCW, is responsible for spearheading the fitness company’s PR efforts.
  
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• Hotwire hit by ‘challenging’ tech sector in H2

  28-02-2024 20:14 via prweek.com
  
  Enero Group says a ‘challenging technology industry’ affected the performance of its PR agency Hotwire in the second half of 2023, although underlying earnings (EBITDA) for the listed marcomms firm grew overall in the period.
  
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• Spool to provide pro bono marketing for female founders

  28-02-2024 19:20 via prweek.com
  
  The firm is launching the initiative for Women’s History Month in March and plans to keep it going afterwards.
  
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• Real Chemistry’s revenue grew 7% in 2023, thanks to AI and TI Health deal

  28-02-2024 18:58 via prweek.com
  
  The agency's revenue rose from $555 million in 2022 to $595 million in 2023.
  
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• Brunswick Group appoints nine partners

  28-02-2024 17:08 via prweek.com
  
  Brunswick has announced the promotions of nine ‘outstanding’ people to partner, including three from its London office.
  
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• Burson names Brooke Hovey global chief strategy officer

  28-02-2024 17:07 via prweek.com
  
  BCW and Hill & Knowlton, the two WPP agencies combining to form Burson, have announced the latest round of leadership appointments.
  
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• The Scoop: Google fights to recover after Gemini AI fumbles on race

  28-02-2024 16:40
  
  Plus: World’s oldest logo gets an update; Universal goes ‘nuclear’ on TikTok.One of the foundational concerns about generative AI is that it will exclude and misinterpret historically marginalized groups due to the data on which it’s trained. In an apparent attempt to avoid this pitfall, Google’s Gemini AI program appears to have gone too far in the other direction.
  The Wall Street Journal reports that the AI tool formerly known as Bard is now facing intense backlas
  
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• Why Mattress maker Resident is lending support to the American Heart Association

  28-02-2024 16:38 via prweek.com
  
  Resident’s Nectar brand is providing information on the importance of sleep to cardiovascular health and encouraging people to donate to the nonprofit.
  
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• The Ad Council reframes gun violence as public health crisis

  28-02-2024 16:19 via prweek.com
  
  The Ad Council’s recent gun violence prevention initiative includes an initial $10 million funding round from the National Health Care CEO Council on Gun Violence Prevention and Safety.
  
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• Why there aren’t more Black men in PR

  28-02-2024 13:00
  
  Insights from The Museum of PR’s “Celebrating Black PR History 2024: Where Are All the Black Men in Public Relations?”
  Black people are underrepresented in the PR industry. While they make up 13.6% of the U.S. population, Black people comprise just 9% of those working in entry-level PR specialist roles. Only 3% of those working in those roles are Black men, according to data provided by Chuck Wallington, executive vice president and chief marketing & communications officer
  
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• 5 tips for handling media relations during a crisis

  28-02-2024 12:00
  
  It feels scary, but the media can be an ally.The worst has happened: a major crisis is underway affecting your organization. This could be anything from an embarrassing social media gaffe to a physical emergency and everything in between. But now reporters are blowing up your phone, your email is even more unmanageable than usual and you’re trying to handle it all while getting smart, timely messages out to the public.
  Take a deep breath. It’s going to be OK.
  Nick Lanyi, a consultant
  
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• Zeno London: Account Director, Corporate Reputation

  28-02-2024 11:11
  
  £ Neg and DOE plus AMAZING benefits:Zeno London:
  We’re on the hunt for an experienced communications consultant at Account Director level to join our growing Corporate Reputation team...
  EC1V 9BW, London (Greater)
  
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