It’s early days on the platform, but here’s what’s working.This story was originally published on July 11, 2023, so it’s really the most interesting brands on Threads five months ago. We’re republishing it as part of our countdown of top stories of the year.
In less than a week, Threads has signed up 100 million users. For comparison, Twitter has about 535 million monthly active users, The Verge reported.
Of course, among Threads’ 100 million users are m
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