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• The Daily Scoop: X CEO Linda Yaccarino toes Musk’s company line

  21-11-2023 16:31
  
  Plus: OpenAI fallout continues; Snoop giving up ‘smoke’ was a marketing stunt.X is in crisis. 
  Again. Some more. Perpetually. 
  Advertisers – big ones, like IBM and Disney – are fleeing the platform. 
  Elon Musk is choosing to blame a Media Matters report that showed major advertisers placed next to antisemitic content. X has filed suit against Media Matters, something it also threatened against the Anti-Defamation League but never followed through on. 
  
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• The best way to respond to an AI crisis

  21-11-2023 12:00
  
  The winner of the Ragan Research Award sheds light on tactics in this new field of crisis response.Deny. Apologize. Or make an excuse. 
  These are three of the main strategies used by organizations during a crisis, including those related to generative AI.  
  Two of those work fairly well, according to a paper produced by Sera Choi as part of the second annual Ragan Research Award, in partnership with the Institute for Public Relations.  
  Choi, a native of South Korea and
  
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• Reuben Sinclair: Account Manager (Youth culture PR)

  21-11-2023 10:18
  
  £35k - 40k per year:Reuben Sinclair:
  NEW ROLE: PR Account Manager that are interested in CREATIVE, STUNTS, EXPERIENTIAL, GLOBAL PR work.The opportunityThis role is ideal for some
  London
  
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• Lessons from OpenAI’s botched Friday news dump

  21-11-2023 10:00
  
  Friday news dumps can work. Here’s why this one didn’t.
  Chris Harihar is executive vice president at Crenshaw Communications, a Mod Op company.
  On Friday, OpenAI announced it had fired well-liked CEO Sam Altman, upending the AI industry. This decision, driven by some still-vague AI governance concerns from the nonprofit board, alongside Altman’s for-profit commercialization push, led to a weekend-long saga. Microsoft and other OpenAI investors even tried to influence the board
  
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• The Ultimate Corporate Communications Internal Email Broadcast Best Practices Guide from PoliteMail

  21-11-2023 08:00
  
  The post The Ultimate Corporate Communications Internal Email Broadcast Best Practices Guide from PoliteMail appeared first on PR Daily.
  
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