PR Public relations news

• The Daily Scoop: Sleep Number’s sales had plummeted. Here’s how the brand pivoted in a matter of weeks.

  10-11-2023 16:23
  
  Plus: Gen Alpha wants skincare for Christmas; wrapping up Ragan’s Communications Week.
  Sales were down for Sleep Number. Way down. Year-over-year net sales fell 13%, the Wall Street Journal reported.  
  When Labor Day sales came in far under expectations, the bed and mattress company’s marketing team made a huge, fast pivot. But first, they did some research. 
  While the company is always engaged in conversations with consumers, the Labor Day miss led to expedited interv
  
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• Why The Trevor Project chose to leave X

  10-11-2023 13:00
  
  An interview with SVP Kevin Wong on the decision-making process.  
  The Trevor Project, a nonprofit dedicated to ending suicide among LGBTQ+ youth, announced Thursday that they would no longer post on X. 
  “LGBTQ young people are regularly victimized at the expense of their mental health, and X’s removal of certain moderation functions makes it more difficult for us to create a welcoming space for them on this platform,” the organization’s final post reads.  
  
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• Premier Resourcing UK: Premium Lifestyle PR Senior Account Executive / Account Manager

  10-11-2023 12:54
  
  Premier Resourcing UK:
  Embrace your inner foodie, mixologist and travel bug!  Great AM opportunity to work on top food, drink hospitality and lifestyle brands.The client:London (Central)
  
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• Tips for packing a powerful punch with micro videos on TikTok

  10-11-2023 12:00
  
  Strategies to tell stronger stories.Brands use TikTok to capture their audience’s attention in engaging, silly and informative ways.
  But figuring out how to capture that attention is the tricky part.
  At Ragan’s Social Media Strategies Virtual Conference, What’s Next in the Age of TikTok: How to Win Big with Micro Video, shed light on how to use these video formats to tell better, bolder stories.
  Lexi Herrick, director of audience development, social media and analytics at Allur
  
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• The Friday Reporter: Annmarie Hordern

  10-11-2023 10:52
  
  A new edition of The Friday Reporter podcast.
  After several years overseas covering OPEC, landing impossible-to-get guests and breaking news, Annmarie Hordern returned to D.C. for Bloomberg to cover the White House. Her easy and brilliant approach to news coverage is the envy of many of her colleagues and sources.Annmarie’s point of view on the difference between international and U.S. news, along with the importance of having a worldview, is an important conversation in today’s envi
  
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• Haymarket Media Group: Data Editor

  10-11-2023 09:04
  
  £36000.00:Haymarket Media Group:
  The data editor is a specialised position within Haymarket Media Group, incorporating the work of analysis, journalism, data visualisation and data...
  Twickenham, London (Greater)
  
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