PR Public relations news

• Health diagnostics company Intrivo hires SolComms as PR AOR

  31-10-2023 22:13 via prweek.com
  
  Intrivo previously worked with Ruder Finn and DJE Holdings specialist agency Salutem.
  
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• MADD launches first new holiday campaign against impaired driving in over 30 years

  31-10-2023 21:55 via prweek.com
  
  ToGetThere showcases real families impacted by impaired driving.
  
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• How Ford, Stellantis and GM responded after reaching tentative deals with UAW

  31-10-2023 20:22 via prweek.com
  
  GM on Monday became the last of the three major U.S. automakers to reach a tentative agreement with the United Auto Workers union.
  
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• Private equity firm acquires Burrell Communications Group

  31-10-2023 20:06 via prweek.com
  
  Tara DeVeaux has been named incoming CEO of Burrell as it transitions to ownership by FVLCRUM Funds and Channing Johnson.
  
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• Lyft’s Sona Iliffe-Moon joins Yahoo as chief communications officer

  31-10-2023 19:41 via prweek.com
  
  Iliffe-Moon assumed oversight of comms at Lyft in June.
  
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• CNN alum Kristine Coratti Kelly joins Invariant

  31-10-2023 17:41 via prweek.com
  
  Coratti Kelly left CNN in June following The Atlantic’s blistering profile of former network CEO Chris Licht.
  
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• This is when communicators and marketers are most likely to use AI

  31-10-2023 15:44
  
  A new survey from The Conference Board in partnership with Ragan Communications sheds light.A new survey conducted by The Conference Board in partnership with Ragan Communications reveals new insights into how communicators and marketers are continuing to push the bounds of AI and discovering new ways to incorporate it into workflows. 
  Sixty-eight percent of communicators AI at least occasionally – though only 18% use it either often or all the time. These numbers have creeped up only
  
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• Bausch Health battles seasonal affective disorder

  31-10-2023 15:16 via prweek.com
  
  Looking Forward is designed to raise awareness about Aplenzin as a treatment for seasonal affective disorder.
  
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• The Daily Scoop: Major eye drop recall will require skillful comms to rebuild trust

  31-10-2023 15:14
  
  Plus: Cast of “Friends” issues statement on Matthew Perry’s death, Sam Bankman-Fried answers for past interviews on the stand.  Twenty-six types of eye drops have been recalled by the Food and Drug Administration. The FDA found that the drops, which were all manufactured by Velocity Pharma and distributed under various brand names, were made in “insanitary conditions” and could cause infection, the Washington Post reported.  
  The drops were sold
  
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• Six Senses Residences Courchevel hires global agency

  31-10-2023 13:32 via prweek.com
  
  Six Senses Residences Courchevel, which offers hotel residences, serviced luxury apartments, duplex penthouses and a spa in the French ski resort, has hired a UK agency to lead its global consumer PR.
  
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• Saying sorry: The risks of apologizing after a statement goes wrong

  31-10-2023 12:00
  
  APCO Worldwide Global Crisis Practice Lead Eliot Hoff speaks on why so many organizations’ Israel-Hamas apologies have fallen flat.  Sometimes as communicators, you may put out a statement that misses the mark. Or maybe your executives never asked communications for help and they got it wrong. Now it’s your mess to clean up.  
  This challenge has been a recurring one for many communicators in recent weeks as organizations scrambled to respond to the war between Isr
  
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• MMGY Global bought by investor EagleTree Capital

  31-10-2023 09:32 via prweek.com
  
  Travel, tourism and hospitality comms firm MMGY Global has been bought by a US-based private equity firm, EagleTree Capital, for an undisclosed sum.
  
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• Grayling appoints new UK CEO

  31-10-2023 09:27 via prweek.com
  
  Grayling has hired Heather Blundell, former deputy chief executive at Ketchum UK, as the agency’s new UK CEO, as well as strengthening its global senior team.
  
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