Marketing news

• Video marketing: A beginner’s guide

  22-11-2017 16:29
  Here Marketing Week looks at some of the core issues that brands should consider around video marketing.Jump to:
  Creating a video marketing strategy
  Choosing a video format
  Choosing the right screen size
  Autoplay and no sound
  Measuring video
  Video on a budget
  Creating a video marketing strategy
  Devising an effective video strategy is no mean feat. Although the barriers to entry are lower for brands compared to other media channels such as TV or cinema, marketers must think carefully about the ty
  
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• Tapestry hires Arjoon Bose as marketing chief for Coach across EMEAI

  15-01-2026 17:30 via campaignlive.co.uk
  Bose has 20 years of marketing experience across beauty, personal care and food and beverage.
  
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• 'Uncertainty remains in the ascendancy': IPA Bellwether adland reaction

  15-01-2026 17:00 via campaignlive.co.uk
  Leaders at TBWA\MCR, Joint, Mediahub, Dept and Mediaplus react to Q4's stagnation.
  
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• Pitch Update: Coca-Cola, Tinder, Bupa, Deliveroo, John Frieda, Quorn, Odeon, Curaleaf and more

  15-01-2026 15:14 via campaignlive.co.uk
  Campaign's weekly round-up of adland's latest account pitches, reviews and appointments.
  
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• Cadbury Dairy Milk explores bond between sisters 6000 miles apart

  15-01-2026 15:00 via campaignlive.co.uk
  'Homesick' has been created by VCCP and directed by Steve Rogers.
  
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• Alex Hesz joins WPP to co-lead new Strategy Architects Group

  15-01-2026 13:30 via campaignlive.co.uk
  Antonis Kocheilas and Ben Kay will also lead the group.
  
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• Warner Bros Discovery Winter Olympics trailer celebrates curling

  15-01-2026 13:00 via campaignlive.co.uk
  Ad was made in-house and directed by Bart Timmer.
  
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• Ace of Hearts hires creative directors from Wieden & Kennedy

  15-01-2026 12:00 via campaignlive.co.uk
  First creative hires by chief creative officer Richard Brim and executive creative director Rasmus Smith Bech.
  
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• Merlin Entertainments confirms award of global media and creative

  15-01-2026 11:30 via campaignlive.co.uk
  Decision follows competitive review, which concluded last year.
  
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• More industry leaders join jury for Campaign Media Company of Year Awards

  15-01-2026 11:12 via campaignlive.co.uk
  Deadline for entries is 22 January.
  
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• Eight media agencies to watch in 2026

  15-01-2026 09:30 via campaignlive.co.uk
  Here is Campaign's pick of the media agencies to keep an eye on in 2026.
  
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• IPA Bellwether: marketing budgets flatlined in Q4 2025

  15-01-2026 01:01 via campaignlive.co.uk
  Cost pressures, muted economic activity and budget constraints 'led to a re-evaluation of marketing budget allocations'.
  
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• Movers & Shakers: Grey, AMV, M&C Saatchi, VML, Hearts & Science, Ace of Hearts, Diageo, BBH and more

  14-01-2026 17:00 via campaignlive.co.uk
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• X removes Grok undressing feature following backlash

  14-01-2026 15:05 via campaignlive.co.uk
  UK managing director says X has a zero-tolerance approach to child sexual exploitation and non-consensual nudity.
  
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• Dentsu shares slump 11% as buyers walk away from sale of international unit

  14-01-2026 12:04 via campaignlive.co.uk
  Dentsu says it has made no announcements on its international business, after reports that talks to sell the unit have collapsed.
  
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• Ben Jaffé confirmed as deputy CSO of AMV BBDO and Owen Lee as creative president

  14-01-2026 12:00 via campaignlive.co.uk
  The appointments follow Omnicom’s acquisition of IPG and FCB London’s subsequent merger with AMV BBDO.
  
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• 'Isn't it boring spending in the same place?': the case for a diverse media diet

  14-01-2026 11:30 via campaignlive.co.uk
  Imogen Fox, chief advertising officer at The Guardian, was speaking at Campaign's Year Ahead event.
  
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• Tesco elevates home cooking in social content series

  14-01-2026 11:20 via campaignlive.co.uk
  It was created by Uncovered.
  
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• VCCP acquires independent agency GOVT

  14-01-2026 10:56 via campaignlive.co.uk
  The combined agency will serve clients including OCBC Bank, Cathay Pacific, Canon and Singapore government bodies.
  
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• Brand Film Awards 2026: co-chairs of judges named

  14-01-2026 09:23 via campaignlive.co.uk
  Brand Film Awards is the awards scheme from PRWeek and Campaign that celebrates the best brand storytelling on film globally. The two chairs of the awards have now been named – as the ‘late’ entry deadline of 15 January nears.
  
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• Charlene Chandrasekaran named BBH London deputy ECD

  14-01-2026 07:00 via campaignlive.co.uk
  Publicis Groupe agency has been without a deputy ECD since January 2025.
  
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• Global sentiment towards sustainability has 'fallen off a cliff,' Trainline marketer says

  13-01-2026 17:10 via campaignlive.co.uk
  Marketers talked about how consumers' relationships with brands were changing at Campaign’s Year Ahead event.
  
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• Consumer sentiment towards sustainability has 'fallen off a cliff,' Trainline marketer says

  13-01-2026 17:10 via campaignlive.co.uk
  Marketers talked about how consumers' relationships with brands were changing at Campaign’s Year Ahead event.
  
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• Lloyds launches new brand platform as it shifts to social and digital

  13-01-2026 15:00 via campaignlive.co.uk
  Campaign created by bespoke team, Publicis Go.
  
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• Holly Maguire joins M&C Saatchi as UK group MD departs

  13-01-2026 15:00 via campaignlive.co.uk
  Gemma Knox, UK group managing director and global client lead, has left the business.
  
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• Holly Maguire joins M&C Saatchi as leadership shakeup continues

  13-01-2026 15:00 via campaignlive.co.uk
  Gemma Knox, UK group managing director and global client lead has left the business.
  
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• Tinder searches for social media partner

  13-01-2026 12:34 via campaignlive.co.uk
  The Spring Agency is repitching for the account.
  
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• Swamp hires Stephen McIntosh as managing director

  13-01-2026 12:15 via campaignlive.co.uk
  McIntosh joins from Audience.
  
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• Ocean Outdoor makes series of senior hires

  13-01-2026 11:35 via campaignlive.co.uk
  The promotions follow that of Nick Shaw to UK chief executive in October.
  
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• Ocean Outdoor makes series of senior appointments

  13-01-2026 11:35 via campaignlive.co.uk
  The promotions follow that of Nick Shaw to UK chief executive in October.
  
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