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Marketing news
OOH advertising faces its Icarus moment – here’s what it needs to do to avoid falling
- Ad agencies gave Spotify a GDPR headache, but it's now 'over the speed bump'
- Facebook CCO D'Arcy adds global business marketing to his remit
- Bad brand management has more destructive force than the Death Star
- The industry is drowning in data but AI is its saving grace says The Trade Desk
- ‘Brands risk neglecting the big idea amid media fragmentation’
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