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Marketing news
Google responds to advertisers exodus with beefed up ad policies, enforcement & controls
- Channel 4 pounces on Google furore with claim that TV VOD is 20% cheaper than ads on YouTube
- Twitter courts media publishers with launch of live video API
- Sports Direct can't lay claim to words 'direct' or 'fitness', court case finds
- Channel 4 study claims broadcaster VOD is 20% cheaper than YouTube
- In marrying art with science, marketers need to retool for the data age
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