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Marketing news
From afterthought to business necessity: One entrepreneur’s changing view of marketing
- WPP picks up Real Madrid account after buying Spanish digital shop
- Financial Times blurs lines of education and business with free access for secondary schools and curated newsletters
- Sorrell to face another shareholder revolt over pay
- Airbnb appoints vice president to build its China operations
- Alibaba buys stake in Chinese supermarket chain as it continues offline push
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