Marketing news

• Freaks, geeks and group dynamics in B2B

  12-02-2018 18:02
  A fellowship of adventurers descending deep into the catacombs armed with a club, a crossbow and a 20-sided die, such was the glory of the pre-multi-screen days of Dungeons & Dragons.
  I was reminded of the fantasy role playing game after viewing Judd Apatow’s cult TV series Freaks and Geeks with my kids. At the same time, I was working with the team at B2B Marketing magazine and Gyro on our new research paper “Group. Mind. Set: How Group Dynamics Impact B2B Decisions.”
  For
  
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• Will Grundy confirmed as CSO of Adam & Eve\TBWA

  20-01-2026 17:00 via campaignlive.co.uk
  He was appointed CSO at Adam & Eve/DDB a year ago to replace Martin Beverley.
  
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• Monzo spotlights power of the penny in Coventry City pop-up

  20-01-2026 16:59 via campaignlive.co.uk
  BBH created the experience.
  
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• Big Zuu encourages people to ‘rewrite the future’ in Teach First campaign

  20-01-2026 15:00 via campaignlive.co.uk
  Unbound created the work.
  
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• HelloFresh hosts immersive experience inside delivery box

  20-01-2026 12:35 via campaignlive.co.uk
  Event features a performance from the London Vegetable Orchestra.
  
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• ITV and Global’s The Birthday Draw appoints agency partners

  20-01-2026 12:21 via campaignlive.co.uk
  Agencies were selected after a competitive pitch.
  
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• T&P’s Victoria Appleby to lead growth for WPP Media

  20-01-2026 12:15 via campaignlive.co.uk
  Appleby lands new role after leading T&P as UK CEO for the past year.
  
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• Comcast taps Snap sales chief for global Universal Ads push

  20-01-2026 12:00 via campaignlive.co.uk
  New hire follows the platform’s US launch in 2025.
  
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• Final deadline looms for Campaign Experience Awards 2026

  20-01-2026 11:30 via campaignlive.co.uk
  22 January is the final deadline.
  
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• Neverland appoints Poppy Donaldson and Lauren Ellis as creative directors

  20-01-2026 11:06 via campaignlive.co.uk
  Duo have previously worked together at Publicis.
  
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• Wonderhood Makers wins Fever-Tree global social media account

  20-01-2026 11:00 via campaignlive.co.uk
  Creativebrief led the pitch process.
  
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• What makes adland ‘optimistic’ for 2026?

  20-01-2026 07:00 via campaignlive.co.uk
  The Campaign Podcast discusses what leaders in advertising, media and technology predict for the year ahead.
  
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• KP Snacks reviews social media account

  20-01-2026 07:00 via campaignlive.co.uk
  Creativebrief is managing the process.
  
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• Spotify taps TikTok for UK sales chief

  19-01-2026 16:00 via campaignlive.co.uk
  New hire will take on some of Ed Couchman’s former duties.
  
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• TopCashback appoints Uncharted to develop brand platform

  19-01-2026 15:00 via campaignlive.co.uk
  Now worked with the brand most recently.
  
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• Financial Conduct Authority releases campaign starring Emil the seal

  19-01-2026 15:00 via campaignlive.co.uk
  M&C Saatchi Group UK created the campaign.
  
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• Guy Wieynk steps down as global CEO at AnalogFolk Group

  19-01-2026 12:30 via campaignlive.co.uk
  Wieynk is moving to a board advisory role to spend time with his family.
  
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• Creativity will see a return to ‘raw human honesty’ in 2026, Kyle Harman-Turner says

  19-01-2026 12:30 via campaignlive.co.uk
  Kyle Harman-Turner, creative partner and executive creative director at FCB London, spoke as part of a panel at Campaign’s Year Ahead 2026.
  
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• Breville picks strategic and creative agency

  19-01-2026 12:00 via campaignlive.co.uk
  Appointment follows a competitive pitch process.
  
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• AMV BBDO wins United Utilities creative account

  19-01-2026 12:00 via campaignlive.co.uk
  Ingenuity+ handled the process.
  
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• Purpose Awards EMEA 2026: jury co-chairs revealed

  19-01-2026 11:55 via campaignlive.co.uk
  The Purpose Awards EMEA – the awards scheme from PRWeek, Campaign and Third Sector – has announced the two chairs of judges for this year’s awards.
  
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• Chris Bailes lands new role as EMEA head of Xbox Media

  19-01-2026 11:19 via campaignlive.co.uk
  New role follows Microsoft's consolidation of Xbox and Activision Blizzard Media.
  
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• Dentsu share slide reflects year-long investor caution, not a one-day shock

  19-01-2026 11:07 via campaignlive.co.uk
  Campaign Asia tracks last week’s 11% slide against a year of volatile trading and failed recoveries, leaving Dentsu’s shares nearly 18% below their 2024 peak.
  
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• Dyson shortlists three networks in global $500m media review

  19-01-2026 11:01 via campaignlive.co.uk
  IPG Mediabrands, now part of Omnicom Media, is the incumbent on the account.
  
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• Is VCCP finally ready to sell? New era beckons amid M&A speculation

  19-01-2026 07:00 via campaignlive.co.uk
  Experts say UK group has ‘quality and scale’ but agency valuations are under pressure because of wider market.
  
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• Avis Budget Group hires Dan Ramsay as international marketing director

  16-01-2026 15:59 via campaignlive.co.uk
  Ramsay will oversee marketing across six brands spanning Europe, the Middle East, Africa, Asia and Australasia.
  
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• Dom Dwight leaves Taylors of Harrogate after 18 years

  16-01-2026 15:00 via campaignlive.co.uk
  Dwight launched the ‘Where everything’s done proper’ brand platform for Yorkshire Tea in 2017 with Lucky Generals.
  
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• BBD Perfect Storm buys majority stake in St Luke’s

  16-01-2026 13:30 via campaignlive.co.uk
  The two agencies will form an agency group, but will 'retain their individual brands, leadership teams and cultures'.
  
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• Holy Moly hosts avocado-inspired bottomless brunch

  16-01-2026 12:30 via campaignlive.co.uk
  The event will take place on 20 January.
  
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• UK government confirms creative agency roster

  16-01-2026 12:00 via campaignlive.co.uk
  Goodstuff and Quiet storm join as part of consortium with M&C Saatchi.
  
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