Marketing news

• EE Learn Live returns with appearances from Jill Scott, The Sidemen and Joe Wicks

  31-01-2025 11:45 via campaignlive.co.uk
  
  The event will be held at White Rabbit in Shoreditch, London.
  
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• The AA makes mischief with elves in Christmas campaign

  18-12-2025 13:00 via campaignlive.co.uk
  The work was created by The Gate.
  
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• Campaign's most-read Reviews of 2025

  18-12-2025 12:30 via campaignlive.co.uk
  Campaign started a weekly series of Reviews in 2025 and brands such as Tetley, Ocado and McDonald’s were some of the most-read.
  
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• Soup Kitchen ad apologises to Santa for donating his snacks to the needy

  18-12-2025 12:00 via campaignlive.co.uk
  Wonderhood Studios created the social media campaign.
  
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• Movers & Shakers: Grey, Serviceplan, Hearts & Science, Ark Agency, Ocado, Mother and more

  18-12-2025 11:30 via campaignlive.co.uk
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• Assembly appoints Bridget Hopkins as Europe CEO

  18-12-2025 11:30 via campaignlive.co.uk
  Clare Chapman was previously in the role at Assembly Europe, but departed in June.
  
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• TK Maxx switches $24m European media account to Omnicom Media

  18-12-2025 11:00 via campaignlive.co.uk
  WPP Media's Mindshare was the incumbent.
  
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• Ocean Spray targets chicken shops in first work from Ace of Hearts

  18-12-2025 07:00 via campaignlive.co.uk
  The brand is pushing its cranberry sauce to be paired with chicken.
  
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• Great Western Railway embarks on creative review

  18-12-2025 07:00 via campaignlive.co.uk
  Train operator has worked with Adam & Eve/DDB for almost 10 years.
  
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• Samsung Electronics captures the mood in London with colour-changing installation

  17-12-2025 15:30 via campaignlive.co.uk
  Data-driven outdoor campaign was made by Cheil UK.
  
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• Monzo promotes The Book of Money with OOH campaign and Tube takeover

  17-12-2025 13:29 via campaignlive.co.uk
  BBH London created the campaign.
  
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• Xbox ad sends a caretaker to clean up gaming worlds

  17-12-2025 13:00 via campaignlive.co.uk
  McCann London created the spot.
  
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• Grey London hires Jai Kotecha from Ogilvy as CEO

  17-12-2025 13:00 via campaignlive.co.uk
  He will report to Patou Nuytemans, Ogilvy Group’s CEO for EMEA.
  
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• Center Parcs’ first work by Neverland strives to ‘premiumise’ brand

  17-12-2025 12:00 via campaignlive.co.uk
  Campaign speaks to Sara Holt, chief marketing officer at Center Parcs, and Jon Forsyth, founder and chief creative officer at Neverland, about the brand’s refresh.
  
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• UK wins six gold trophies at Epica Awards 2025

  17-12-2025 11:58 via campaignlive.co.uk
  The UK took home 17 awards but did not win any grands prix this year.
  
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• Government considering ad-supported BBC

  17-12-2025 11:46 via campaignlive.co.uk
  Industry body Radiocentre has called for the option to be ruled out.
  
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• BBC considering advertising as part of charter review

  17-12-2025 11:46 via campaignlive.co.uk
  Industry body Radiocentre has called for the option to be ruled out.
  
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• Magnum Ice Cream Company confirms £332m global media appointment

  17-12-2025 11:45 via campaignlive.co.uk
  Move will support brand's integration of 'advanced AI' in its marketing.
  
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• Cauldron Foods picks Dentsu Creative as social media agency

  17-12-2025 11:30 via campaignlive.co.uk
  Meat-free brand has launched new platform 'Mix it up'. 
  
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• Campaign's most-read news articles of 2025

  17-12-2025 11:00 via campaignlive.co.uk
  Departures, restructures, School Reports and, of course, the Omnicom and IPG merger made the headlines in 2025.
  
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• Analysts expect Omnicom’s jobs restructuring to last into 2026

  17-12-2025 07:00 via campaignlive.co.uk
  Omnicom maintains prediction of significant cuts next year is “speculation and inaccurate”.
  
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• Paul Mallon returns to Paddy Power as head of sportsbook marketing

  16-12-2025 14:50 via campaignlive.co.uk
  Mallon previously worked at the betting brand between 2012 and 2021.
  
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• Hearts & Science chief investment officer departs

  16-12-2025 12:15 via campaignlive.co.uk
  Departure comes at a time of change at Omnicom Media following its Interpublic acquisition.
  
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• Unilever hires creator agency across three brands

  16-12-2025 12:00 via campaignlive.co.uk
  Tresemmé UK, Simple Skincare UK and Liquid IV appoint creator agency after a competitive pitch.
  
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• Michael Frohlich appointed co-chair of Creative Industries Trade and Investment Board

  16-12-2025 12:00 via campaignlive.co.uk
  Board is part of the Creative Industries Council.
  
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• Disney expands advertising agreement with Sky Media

  16-12-2025 11:58 via campaignlive.co.uk
  Sky Media currently represents advertising sales for National Geographic’s linear channels, owned by Disney.
  
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• TfL confirms estimated value of 2026 media review

  16-12-2025 11:30 via campaignlive.co.uk
  Process officially began in October.
  
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• Reckitt account switch pushes Zenith down league but Publicis stays ahead of holdcos

  16-12-2025 11:30 via campaignlive.co.uk
  Initiative maintains first place in the individual agency rankings.
  
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• Brainlabs boosts new-business billings but Horizon Media leads indie league

  16-12-2025 11:30 via campaignlive.co.uk
  US agencies dominate the penultimate rankings for the year.
  
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• Warc report upgrades forecast for global ad revenue in 2026

  16-12-2025 11:15 via campaignlive.co.uk
  Ad sector's investment figures from Warc upgraded to a forecast total of $1.40tn (£1.04tn) by 2027.
  
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