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Marketing news
Don't confuse personalisation with contextual relevance, agree panellists on digital-out-of-home event
- Sir Ian McKellen calls on brands to change LGBT portrayal
- China topples Indian smartphone makers with strategic innovation and marketing
- George Clooney sells tequila brand to Diageo for $1bn
- Why the Tab is turning to 'old fashioned' on-the ground-reporting and scoops to engage young readers
- Group M downgrades UK ad growth forecast in part due to brand safety fears
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