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Marketing news
Does context really impact display ad effectiveness? Inskin Media, L’Oréal and Publicis Media discuss
- Unilever, Disney and Pernod Ricard pledge to go one step further than GDPR with WFA-backed data manifesto
- IPA asks Electoral Commission to pause micro-targeted political ads amid Facebook crisis
- Brand USA partners with Spotify to let travelers experience the country through its musical styles
- Lyft plans to offset carbon emissions from rides to fight climate change
- M&S’s shake-up suggests its ‘one brand’ marketing strategy didn’t work
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