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  • Storytelling is an ancient human art, not a corporate invention | Letters

    Danyah Miller responds to a pass notes column about companies that are hiring people to ‘own the narrative’Your article on the rise of storytelling as a corporate skill (Pass notes, 17 December) highlights something that storytellers have always known – that people crave meaningful human connection. This is intensifying as we encounter a world awash with data and distraction. Professional communications teams may now package storytelling as strategy, but the craft of storytelli
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