• Jaguar boss defends new ad and rebrand amid ‘vile hatred’ online

    Jaguar boss defends new ad and rebrand amid ‘vile hatred’ online
    Social media clip features models in colourful clothing but no car in what Rawdon Glover describes as a ‘reimagining’The boss of Jaguar has defended the company’s move away from “traditional automotive stereotypes” after a clip of its new advert was met with a barrage of “vile hatred and intolerance” online.This week, Jaguar Land Rover, the luxury UK carmaker owned by India’s Tata Motors, posted a 30-second clip on X featuring models in brightly co

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