Marketing news

• Brand safety tops list of concerns for programmatic advertisers: WARC

  15-08-2024 16:54 via campaignlive.com
  
  The survey of 100 programmatic experts found that verification, viewability and measurement are also among the common worries.
  
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• Tesco Clubcard signs sponsorship deal with Bauer Media

  15-08-2024 15:39 via campaignlive.co.uk
  
  Partnership includes Hits Radio Drive and the Make Me A Winner competition.
  
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• Pitch Update: B&Q, Barclays Women's Super League, Pol Roger, JD Williams, Jamie Oliver, Jacamo and more

  15-08-2024 15:03 via campaignlive.co.uk
  
  Campaign rounds up the latest pitches, reviews and account wins.
  
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• Pitch Update: B&Q, Barclays Women's Super League, Pol Roger, JD Williams, Jamie OIiver, Jacamo and more

  15-08-2024 15:03 via campaignlive.co.uk
  
  Campaign rounds up the latest pitches, reviews and account wins.
  
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• B&Q appoints agency for CRM account

  15-08-2024 13:30 via campaignlive.co.uk
  
  There was no incumbent.
  
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• Special London hires black Pencil-winning creatives from W&K Amsterdam

  15-08-2024 13:10 via campaignlive.co.uk
  
  Gregory Fazal and Thomas Worthington will report into CCO David Day.
  
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• Apple ad stages relay race featuring athletes with and without disabilities

  15-08-2024 12:50 via campaignlive.co.uk
  
  Work was directed by Derek Cianfrance through Radical Media.
  
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• Paralympians challenge perceptions in campaign ahead of Paris Games

  15-08-2024 12:14 via campaignlive.co.uk
  
  Campaign was created by Adam & Eve/DDB.
  
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• Jamie Oliver Group appoints media agency

  15-08-2024 12:05 via campaignlive.co.uk
  
  Agency appointed ahead of product launch in September 2024.
  
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• TUI ties the knot with Channel 4 in MAFS UK sponsorship deal

  15-08-2024 12:01 via campaignlive.co.uk
  
  Idents for the new series were created by Leo Burnett UK.
  
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• Mars to acquire Pringles maker Kellanova in one of largest buyouts in packaged goods history

  15-08-2024 11:54 via campaignlive.co.uk
  
  Acquiring its snack rival for $36bn will mark the largest deal of 2024, giving Mars ownership of global cereal brands including Special K and Kellogg's Corn Flakes outside North America.
  
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• 'It's tough for WPP': Campaign Podcast – Q2 analysis, N Brown creative review, is adland 'manipulating culture'?

  15-08-2024 11:46 via campaignlive.co.uk
  
  Campaign's editorial team discuss the biggest stories of the week.
  
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• Movers and shakers: Group M, Leo Burnett, Carat, We Are Social, AnalogFolk, Meanwhile, NP Digital and more

  15-08-2024 07:27 via campaignlive.co.uk
  
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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