Hero Digital has appointed its first chief marketing officer in Kenneth Parks, who previously served in the same role at Dentsu Aegis Network.
As the agency’s chief marketer, Parks will oversee its brand strategy, marketing and sales enablement. He’ll report directly to Hero Digital co-founder and chief executive David Kilimnik.
Parks is out at Dentsu Aegis Network after less than a year. He was previously responsible for setting the company's
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Kenneth Parks shifts to Hero Digital from Dentsu Aegis Network
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CMO Kenneth Parks shifts to Hero Digital from Dentsu Aegis Network
Aiming to maintain its current growth trajectory, customer-experience focused marketing agency Hero Digital has appointed its first chief marketing officer, Kenneth Parks. As the agency’s chief marketer, Parks will oversee its brand strategy, marketing, and sales enablement. He’ll report directly to Hero Digital cofounder and chief executive David Kilimnik.
Most recently, Parks served as chief marketing officer at Dentsu Aegis Network, where he was responsible for -
Be very aware when marketing to generation alpha
This holiday season, kids everywhere will be pestering their parents and anyone else who might listen for toys, tech, and more. But their influence on purchases goes well beyond the holidays.
In a global survey of 8,000 parents from communications company Hotwire, 65% of participants said the habits and needs of their children influenced their last purchase. That number increased to 81% in the US.
The survey also showed that 27% of parents across the globe ask their kids’ opinions before b -
Facebook expands Agency Women's Leadership Day to global markets
via campaignlive.comThe event hosted more than 850 women across holding company and independent agencies. -
Blippar appoints administrators after failing to reach funding deal
Blippar has appointed administrators after failing to find additional funding, following a dispute between investors Nick Candy and Malaysian sovereign wealth fund Khazanah.
Earlier this month, reports surfaced that Blippar’s board had warned shareholders that Khazanah had blocked £4m of emergency fundraising. It said as a result the company had been left with “no current option other than to give notice to start insolvency proceedings”.
However, investors in the London-b -
Vote for your campaign of the year: The final
And then there were two. Thanks to your votes ‘#TogetherAgainstHate’, a collaboration between Nationwide, McCain’s, Maltesers and Channel 4, and CALM’s ‘Project 84’ have made it to the final. Vote now to secure your overall winner.
For a recap on both campaigns click on the links below:
The best marketing campaigns of 2018: Part 1
The best marketing campaigns of 2018: Part 2
2018 marketing year in review
The post Vote for your campaign of the year: The fi -
Former Brainlabs head of programmatic and social joins PHD Manchester
Omnicom Media Group’s PHD has appointed Liz Emerick as biddable media director at its Manchester office.
Formerly head of programmatic and social for Brainlabs in London, Emerick brings extensive experience in cross channel performance marketing to PHD, successfully working with a wide range of clients, including Boots, Harrod’s, Formula 1, Waitrose and TSB.
Jamie Lyons, head of performance marketing at PHD, said: “Liz’s significant experience in biddable media and perfor -
Stef Calcraft steps down as Dentsu Aegis UK chief, Nick Waters to succeed
Dentsu Aegis’ executive chairman for the UK and Ireland, Stef Calcraft, is to leave the agency group less than a year after he joined.
Calcraft took on the job, which was newly-created, in January of this year, effectively taking over from former chief executive Tracy De Groose.
The company has confirmed that he will be succeeded by Nick Waters, who is currently chief executive of Asia Pacific.
Giulio Malegori, Dentsu Aegis chief executive EMEA said: “ -
Twitter backs Shelter campaign with #DuvetKnowItsChristmas film
Video stars Rhodri Marsden, who started hashtag in 2011. -
Twitter backs Shelter campaign with #DuvetKnowIts Christmas film
Video stars Rhodri Marsden, who started hashtag in 2011. -
Controversial advertising: marketing ploy or lack of awareness?
Every day, we are exposed to up to five thousand advertisements. They're everywhere – on our phones, televisions, newspapers, radios, emails... the list is endless. Many of these adverts pass by our conscious awareness, with endorsements and subliminal messages peppered across social media. In the present-day, with consumerism at unprecedented levels globally, it's sad to say that unless you avoid all the trappings of modern life, advertisements are unavoidable.
What can brands do to make -
Public speaking, UX and identifying trends: skills needed for creatives of the future
Creative skillsets are diversifying. -
Public speaking, UX and identifying trends: skills for creatives of the future
Creative skillsets are diversifying. -
@KFC, @Tide and @Nike: the brands that won Twitter in 2018, according to Twitter
Ryan Oliver, head of brand strategy for US/Canada at Twitter, runs down the brands that nailed their microblogging strategy in 2018.
Best brand voice
Criteria: the brand that has consistently and strategically been able to define and leverage their own Twitter voice - authentic, fun and maybe even sassy in their Twitter conversation.
Winner: @KFCBet CC wishes she had paid more attention in morse code school now. Here’s a hint C, they’re probably not tapping out their Floati -
Stef Calcraft leaves Dentsu Aegis Network after less than a year
Mother co-founder joined in January 2018. -
Agencies: Pamco is 'step forward' for brands despite print media challenges
Latest readership survey shows newsbrands and magazines have increased total audience reach to 48 million and 41 million respectively. -
Agencies: Pamco is a 'step forward' for brands despite print media challenges
Latest readership survey shows newsbrands and magazines have increased total audience reach to 48 million and 41 million respectively. -
TikTok launches first major UK marketing campaign
TikTok, the short-form mobile video app, has launched its first major UK marketing campaign to run during the Christmas holiday period.
The premise of the app is to encourage its users to capture and present moments directly from their mobile phone, using the apps spread of creative tools.
TikTok emerged in 2016 when Bytedance, now the world’s largest internet start-up valued at $75bn, launched Douyin which was later rebranded as TikTok for international markets. After acq -
Christmas spend, email marketing, Brexit and data: 5 killer stats to start your week
1. What UK households plan to spend this Christmas
British households are predicted to spend an average of £831 on Christmas this year, with £493 to be spent on gifts for family and friends and another £238 on food and drink.
The price of Christmas dinner is expected to rise, with the average household to spend about £13 more to feed the family, compared with last year. An average of £32 per household will be spent on decorations and £70 on tra -
Campaign launches Sprintathon to find fastest in adland
Inaugural event is in aid of Stand Up To Cancer. -
In-app bidding will drive programmatic evolution in 2019
The mobile programmatic space is an exciting one to be in because of how quickly things evolve. As we head into 2019 the most important trend impacting this space is going to be the true arrival of in-app header bidding in scale into the ecosystem. While this is pretty old news in the web space, header bidding has not really made its way into the mobile app space. When it arrives at scale in 2019, several major changes will happen as a result, and it’s worth diving deeper into these due to -
Asos CEO ‘astonished’ by discounting levels as promotions hit profit
A combination of “unprecedented levels” of discounting from competitors and “fragile” consumer confidence have been blamed for Asos’s shock profit warning this morning, which has since seen shares plummet by 40%.
Speaking on a conference call, the online retailer’s CEO, Nick Beighton, said he has been “astonished” by the level of promotions and discounts in the run-up to Christmas, and in hindsight “might have gone harder” with Black F -
Five questions Amazon must answer to get a larger share of advertising budgets in 2019
Amazon’s quiet drive into advertising has been the rumbling story of 2018. With ‘Prime Video’ channels and ad revenue topping $1.7bn and $2.2bn (itself up 119%) respectively in 2018, there can be no doubt the disruptor-in-chief has serious content and advertising ambitions next year and beyond. But how ready is Amazon to boost its share of ad budgets?
Amazon’s entry to the advertising market a few years back has made things a little more complicated for marketers and -
Asos rethinks marketing spend as stark profit warning rattles retailers
Asos boss Nick Beighton has revealed that its marketing spend for 2019 will be "stronger" than originally planned as it looks to appeal to shoppers following a stark profit warning.
Following an "unprecedented level of discounting" across the retail industry and November sales that were "significantly behind," Asos told investors during an unscheduled update on Monday (17 December) to expect just 15% growth for the year to August, down from earlier projections of 20% to 25%.
In October, Asos rev -
Burger King UK's Kanye West tweet becomes the most ‘liked’ branded tweet of all-time
Burger King UK is celebrating official confirmation from Twitter of having posted the most ‘liked’ branded tweet of all-time.
On November 5, when controversial recording artist Kanye West tweeted that McDonalds was his favourite restaurant, Burger King UK quickly issued its three-word response: ‘explains a lot’. To date, the tweet has been shared more that 270,000 times and been 'liked' by a record-breaking 1.02m Twitter users.
Coolr, the social agency who runs social for -
Global brands, local cultures: Brands in Motion 2018 food and beverages report
No sector inspires such strong feelings as food and drink and, while it is always going to be a part of our everyday lives, no other sector also so clearly illustrates the global differences in consumer attitudes towards brands. It is what makes this a standout sector in the second Brands in Motion report, by WE Communications and YouGov. Nowhere else in the research is such a clear split seen between the Western and the Eastern attitudes as when it comes to food and drink.
After all, food is ce -
Tipi Group appoints new chief growth officer
Tipi Group has appointed Mike Best as its chief growth officer. Best joins the independent digital network in a move to expand the group further and diversify its offering. He was previously strategic managing partner at Neo@Ogilvy and head of planning at 360i where he led the insights, strategy and advanced analytics team.
The new role will oversee agency expansion and new business, as well as working closely with the senior management team on areas of product development.& -
Nationwide celebrates the UK's diversity in '12 voices of Christmas'
Nationwide Building Society is launching a series of adverts on Christmas Eve to celebrate a diverse range of voices and stories from people across the country.
The ‘12 Voices of Christmas’ advertising campaign will feature a dozen different voices from all over the UK covering various ages, ethnicities and life experiences.
Created by VCCP, each advert will capture each person's thoughts and feelings about the festive holiday, in a mix of styles, including poems and some o -
ITV asks British artists to design new idents for every week of 2019
New project intends to reflect broadcaster's creativity. -
Seedlip partners Virgin Atlantic for pop-up bar
Activation will feature non-alcoholic cocktails and yoga. -
Nationwide launches 12 festive spots in 'Voices' campaign
Ads will run for eight days from Christmas Eve to New Year's Eve. -
Creative Works EMEA featuring Publicis Conseil, Stendahls, CLM BBDO and more
Welcome to The Drum Creative Works, supported by Workfront.
As always, this section is dedicated to showing the best creative work of the past week from Europe, the Middle East and Africa. We're using our five-star voting system, so to vote for your favourite, make sure you click on the stars.
For project information, credits and more click on the project to expand to full screen. You can submit your own work via our online form.
For voting updates and more follow The Drum Creativ -
McDonald's, Just Eat and Deliveroo in bid to swerve TfL junk food ad ban
Ban was announced last month by Mayor of London Sadiq Khan. -
EasyJet and Luton Airport create Christmas lightshow
The festive light display covered an A320 Airbus. -
Nike backs footballer Raheem Sterling in ad celebrating outspoken views
Footballer stars in social media post reminiscent of Colin Kaepernick work last year. -
Marcoms employers urged to sign LGBT+ support charter
InterComms charter covers issues including mental health and support for trans employees. -
The Drum Digital Advertising Awards 2019 launch: five campaigns you should revisit
The Digital Advertising Awards Europe, formerly The Drum Digital Trading Awards, are here to reward the best in programmatic performance and give recognition to the most effective campaigns and innovative thinkers in the ad-tech industry.
Returning for 2019, confirmed judges so far include industry experts from Appnexus, BBC Worldwide, Impact, Neo UK, Spotify and Unruly.
According to BBC Worldwide's global head of programmatic trading, advertising and sales, David Goodard,&n -
Unilever, Virgin Radio, Budweiser: Everything that matters this morning
Unilever expands vegetarian brands with acquisition
Unilever has snapped up a vegetarian food brand in a bid to better cater for the growing number of vegetarians and vegans.
The FMCG giant says the purchase of The Vegetarian Butcher “fits with our strategy to expand our portfolio into plant-based foods that are healthier and have a lower environmental impact”. The purchase price has not been disclosed.
The Vegetarian Butcher was founded in 2007 by Jaap Korteweg, a Dutch meat farmer -
Unilever, Nissan, Budweiser: Everything that matters this morning
Unilever expands vegetarian brands with acquisition
Unilever has snapped up a vegetarian food brand in a bid to better cater for the growing number of vegetarians and vegans.
The FMCG giant said the purchase of The Vegetarian Butcher “fits with Unilever’s strategy to expand its portfolio into plant-based foods that are healthier and have a lower environmental impact”. The purchase price has not been disclosed.
The Vegetarian Butcher was founded in 2007 by Jaap Korteweg, a Dutc -
ITV, Patisserie Valerie, Jaguar Land Rover: Everything that matters this morning
ITV unveils new year-long on-screen identity project
ITV has unveiled a new on-screen identity for its main channel in the form of a year-long project called ‘ITV Creates’.
As part of the project, which starts on 1 January, the broadcaster’s on-screen idents (the short bumper that plays before a programme) will be transformed by a new artist each week who will “brand the channel” for that seven-day period by creating a piece of work illustrating their version -
Burberry, Boots, Nike: Everything that matters this morning
C4 stands to lose millions as brands threaten to pull ads over rates dispute
Advertisers including Procter & Gamble, Asda and Samsung are threatening to pull advertising from Channel 4 in a dispute over the cost of buying commercial space across its channels.
The advertisers are clients of Publicis Media in the UK, which has disputed the broadcaster’s TV ad price rises despite a decline in its audiences.
The media buying firm spends around £210m a year on Channel 4 as part of de -
Barclays, GSK, Mondelēz: Everything that matters this morning
Barclays fined $15m for whistleblowing breach
Barclays has been hit with a $15m (£12m) fine by a US regulator after its chief executive attempted to unmask a whistleblower.
The New York State Department of Financial Services (DFS) ruled the bank had broken banking law for failing to follow whistleblowing procedures when letters were sent about a senior member of staff boss Jes Staley had recruited, questioning their fitness and qualifications to work at the bank.
“Whistleblowers are -
Asos, nuisance calls, junk food ads: Everything that matters this morning
Asos issues profit warning after poor November sales
Asos has issued a profit warning, saying sales are set to be below where the company expected after difficult trading conditions in November hit the business.
While the online retailer says sales for the three months to 30 November have delivered “solid growth” of 14%, November saw a “significant deterioration”. Asos says conditions “remain challenging” with a high level of discounting and promotional activ -
Teen pressures and isolation highlighted in youth charity campaign
The struggles teenagers' face on a daily basis have been brought to life in a campaign for children’s charity organisation The Reach Foundation.
The campaign, ‘Pressures’, incorporates print and outdoor advertising to generate awareness around the pressure and isolation many young people feel in their everyday lives.
The imagery focuses on everyday situations where teens are pressured to conform, such as at school or on social media.
The aim is to drive people to Th -
Hack your Christmas: Make the most of downtime
For some, December is the busiest time of year; the culmination of months of media and promotional planning; the litmus test for all the brand building of the previous 12 months, when shoppers give their definitive verdict on your marketing abilities.
For others, it’s one long coast to Christmas; when customers, prospects and colleagues have mentally checked out for the year, leaving you to write off any hopes of productivity and sink into the flow of the plentiful end-of-year parties.
If -
Japan Para Table Tennis Association creates special ping pong tables to show challenges of para-athletes
Japan Para Table Association wants to raise the awareness and audience of para-sports, creating ping pong tables that help show people the challenge of sport for people with disabilities.
The focus on raising awareness of diversity in sport is part of a major rebrand for the organisation, which includes a new logo and website.
Alongside the rebrand, by TBWA\Hakuhodo, the company realised just 1% of Japanese watch para-sports.
In order to show just how impressive these athletes are, and spark a w -
Baidu targets developers to bolster its mini-programs platform
Baidu has launched an RMB 1bn ($140m) innovation fund to attract developers to its mini-program ecosystem, called Smart Mini Programs.
The Chinese search giant will target start-ups and developers with courses, seminars, workshops and mentors, to help accelerate the construction of mini-programs on its platforms.
According to a report by NetEase Tech, the fund was announced by Baidu vice president Shen Dou at an event in Beijing.
The move aims -
International Olympic Committee gets first Olympic online store in China via Alibaba partnership
Alibaba has built a Tmall shop for the International Olympics Committee (IOC) as part of its 10-year agreement to digitise the games.
The online store is the first online store of the IOC in China, allowing fans to buy official Olympics products developed for the store.
According to Alibaba, this is a precursor to building a major global online e-commerce platform for the games, which will sell merchandise ahead of Tokyo 2020 summer Olympic Games and the Beijing 2022 Winter Olympics. -
Nike, Budweiser, Tide among brands that won Twitter in 2018
via campaignlive.comApple's Tim Cook also won on the social platform this year.
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