A three-part branded content novella is premiering on Univision, starring Danilo Carrera and Daniela DiGiacomo, who relay the key health benefits of Quaker Oats.
The ‘novella within a novella’ airs today (Dec. 10) as part of the primetime showing of Univision’s new hit novella, Jesús. The campaign will also feature custom cooking segments on Univision’s morning show, Despierta America, where Chef Yisus will demonstrate the recipes showcase
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Quaker Oats partners with Univision Communications for a ‘novella within a novella’
-
State Street mulls siblings for Fearless Girl as it removes its brand from NYC statue
State Street Global Advisors, the investment management firm behind the Cannes Lion-winning Fearless Girl, has hinted at plans to commission siblings for the original bronze statue for financial hubs outside New York City.
Lori Heinel, deputy global chief investment officer at the firm, told The Drum the company has “talked about whether to have replicas ... of Fearless Girl” as it looks to expand its campaign, and is placing more women onto company boards globally.
“We've -
Ads We Like: McCann Santiago and Ripley pay animated tribute to those who serve on Christmas Eve
While most might think of Christmas as being a time of snow and cold, in the southern hemisphere of the planet it´s the opposite: the beginning of the summer season where the fire warnings are high.
To highlight those who devote themselves to keeping others safe, retail brand Ripley and McCann Santiago are paying an animated tribute to firefighters and other people who must work on Christmas Eve. The animated short film features a main character who is both a fireman and family man.
The th -
No more Mr. Nice Guy: why every brand needs an enemy
My clients often ask me what I consider the biggest challenge facing today’s marketer. My answer almost always surprises them. It’s not that they’re too slow (although they sometimes have been). Or that they’re too timid (although they certainly can be). Or even that they’re too traditional (although they most definitely are). One of the biggest issues for brands today is that they are simply too nice.
Many marketers today are trying to define their purpos -
Brain bytes: three things you need to know about the brain
The squishy organ in our heads is truly fantastic. Scratching the surface of what the human brain can do (without us even having to think) is simply amazing. However, there are some common misconceptions about the brain that need to be addressed be marketers...
Our brains aren't dominated by one side
You would find it difficult to find someone that hasn't come across the question "Are you left or right brained?". Worryingly enough, this is something that teachers believe.
A -
'Shopping on ice' - Iceland installs in-store ice rink
Supermarket group Iceland has opened an in-store ice rink as part of its festive campaign. -
Conscious Advertising Network spotlights fake news and ad fraud in first UN appearance
The Conscious Advertising Network's (CAN) co-founder Jake Dubbins is to talk today (December 10) about the impact of fake news, hate speech and ad fraud as part of the UN's Global Compact for Safe, Orderly and Regular Migration Conference.
CAN is a cross-industry group that believes that ethics must catch up with the technology of modern advertising.
The UN International Conference rests on the Universal Declaration of Human Rights, which celebrates its 70th -
Johnnie Walker calls international ad review
Diageo brand has also moved its global digital account. -
Brits want 'service over sci-fi' from retailers: Gekko study
A study published today by marketing agency Gekko – ‘Service not Sci-fi’ - reveals that UK shoppers would rather deal with real people over robots or artificial intelligence when it comes to shopping.
The study finds that 81% of UK shoppers claim the personal touch has disappeared from retail customer service in modern Britain, with almost a third (32%) blaming an over reliance on technology for this decline. Half of those polled believe that companies in the UK are using techn -
Brand Film Festival: Alex Nagshineh, winner, Brand Documentary 2018
Nagshineh, creative director at Don't Look Films and Bonafide magazine, talks about making a winning entry for the Brand Film Festival. -
6 key in-housing lessons brands and agencies have learned
via campaignlive.comMarketers laid bare the highs and lows of taking work in-house at Campaign US' first Breakfast Briefing in Manhattan. -
Movers and Shakers: VMLY&R, Channel 4, Ogilvy, Unilever, Reach and more
Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. -
Beleaguered WPP predicted to announce job losses
XXXX -
The impact of digital transformation on the martech industry
The Drum caught up with Marc Keating of Stein IAS to discuss his understanding of the emerging sector.
The Drum together with Stein IAS has been honouring the individuals who are pushing forward their business by using martech platforms, giving them a chance to speak openly about the changes in martech and have them recognised as Top Martech Heroes within the industry.
Keating spoke to us about the biggest martech trends from the past year, key challenges overcome within the sector and shares hi -
95% of brands don't ask customers questions: Attest on how to unlock customer data
According to research from Attest, almost all brands (95%) shy away from asking their customers the questions they want to, because they perceive market research methods to be an expensive, complex and frustratingly slow process.
With the rise of new technologies that help unlock customer data, brands and businesses no longer have to stay wedded to traditional practices. The emergence of mobile, social and programmatic technology has not only changed the way we communicate as humans but al -
Teenage Cancer Trust hires Paul Brown for top marketing role
Brown spent 16 years at Prince's Trust. -
Watch: The public reviews 2018's biggest Christmas ads
Campaign and behavioural research agency Watch Me Think asked members of the public what they thought. The results may shock you... -
Bob Wootton: Complexity is no excuse for ignoring the failings of online media
I first started considering the landslide wonderfulness of online media channels in the light of revelations about the (non-)viewability of ads back in 2011.
Since then, concerns over how many online ads can actually be seen have been joined by greater concerns over whether users are blocking ads altogether; the safety of the environments in which they might appear; and whether promised audiences are inflated or even exist.
Fortunately, either new dynamic balances have been reached (eg consumer -
Artificial intelligence, high street sales, travel sector: 5 killer stats to start your week
1. November marks 12th consecutive month of footfall decline
Footfall in November fell 3.2% on the previous year, marking the 12th consecutive month of decline, as the ‘Black Friday’ effect drove more shopping online.
High street footfall decreased 3.8%, the fourth straight month of declines with Northern Ireland the only region to sustain its growth of 2.7%. The East, South East and East Midlands experienced the deepest declines of 5.6%, 4.8% and 4.7%, respectively.
Retail parks fo -
Unilever CMO Keith Weed’s parting wisdom to agency bosses: ‘integrate to show your value'
Outgoing Unilever chief marketing officer Keith Weed has offered some parting wisdom to holding groups: get your agencies to collaborate or brands will find value elsewhere.
Speaking to The Drum, Weed reiterated his call from earlier this year that complex holding company structures must continue to evolve to meet client needs and said its experiments with an alternative model were making "good progress".
“When I speak to Mark Read at WPP, John Wren at Omnicom or Michael Roth at IPG, I tel -
Who got 2018’s marketing predictions right – and absolutely wrong?
Bob Hoffman once wrote that 'the great thing about talking about the future is that you don't have to know anything. You just make shit up and nobody can refute it.' Well, I will do my best.
Since the end of 2017, I have collected every report that I came across with predictions for 2018 for the purpose of writing this column. Below, I judge whether the forecasts from Deloitte, Forrester, Gartner, Gartner L2’s Scott Galloway, HubSpot, and Salesforce were correct.
Why? There is significant -
Hyundai and Kia call European media review
Review for Europe, Russia and Turkey puts Havas Media Group on alert. -
MPs launch inquiry into 'immersive and addictive' tech
DCMS committee to investigate wider uses of VR and AR. -
UK’s top 100 indie agencies revealed in The Drum’s 2018 Independent Agencies Census
London-based Jellyfish has been crowned the top independent agency in the UK as part of The Drum’s 2018 Independent Agencies Census, which is published today.
The digital marketing firm is followed by Amplify, Four Communications Group, Bulletproof and Oliver in this year’s Top 100 ranking of the country’s best-run indies.
Agencies earn their place in the Top 100 based on their performance in The Drum’s annual Independent Agencies Census, the most comprehensive study of i -
Amazon 'eyes Oxford Circus' for first UK shop without cashiers
London would be first Amazon Go location outside the US. -
Amazon Prime Channels revenues jump to $1.7bn over 2018
The ongoing disruption of the pay TV business by Amazon Prime Video Channels has further accelerated with the release of figures indicating that revenues have leaped from just $700m last year to $1.7bn this year before accelerating to an expected $3.6bn by 2020.
The stratospheric growth has been charted by BMO Capital markets which estimates that Amazon will pay out $1.2bn to channel partners such as WarnerMedia’s HBO; BBC/ITV’s Britbox and CBS All Access in 2018 alone - assuming it -
Creative Works EMEA featuring Grey London, Antoni, Specsavers Creative and more
Welcome to The Drum Creative Works, supported by Workfront.
As always, this section is dedicated to showing the best creative work of the past week from Europe, the Middle East and Africa. We're using our five-star voting system, so to vote for your favourite, make sure you click on the stars.
For project information, credits and more click on the project to expand to full screen. You can submit your own work via our online form.
For voting updates and more follow The Drum Creativ -
Tourism Australia returns to M&C Saatchi
Tourism body returns to the agency created the controversial 2006 ad 'So where the bloody hell are you?' -
Iceland encourages customers to get their skates on for 'Shopping on Ice' pop-up
Frozen food specialist Iceland has turned a London store into an ice rink with some help from PR agency Taylor Herring.
The 'Shopping on Ice' concept saw the grocer's Stratford store painstakingly refitted with 250m of synthetic ice, enabling Christmas shoppers to pop their skates on and pick up their mince pies and turkey in double quick time.
Neil Hayes, marketing director at Iceland says: “At Iceland we know Christmas is and exciting time, however it can be a struggle for lots of f -
KFC, Nike, Bodyform, John Lewis: The Drum judges' favourite 2018 campaigns
Amidst all the clashing noise around this time of the year when we are often left wondering if we should highlight the good, the bad and the ugly, The Drum spoke to industry stalwarts about their favourite campaigns in 2018.
Laurence Thomson, chief creative officer, McCann London
KFC and Mother London: We're Sorry
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Bravery might have become a bit of a buzzword, but it’s this very bravery that got me rooting for KFC’s “We’re Sorry” print campaign that -
Sky chief outlines the ‘inconvenient truth’ about gambling advertising
Sky chief executive Stephen van Rooyen has taken aim at plans by the Remote Gambling Association (RGA) to implement a ‘whistle to whistle’ advertising ban during live sports, by pointing out that gambling firms splash out five times as much online as they do via TV.
He voiced concern that this approach will further elevate the importance of the largely unregulated digital domain, opening up a widening gulf with the tightly controlled broadcast sector and moving further from a truly l -
P&G, gambling ads, Hamleys: Everything that matters this morning
Gambling industry will ban ads during live sports
The gambling industry has agreed to ban TV adverts during live sporting events.
The Industry Group for Responsible Gambling, a collective body for the sector’s trade associations, says the “whistle-to-whistle” ban will come into force in the summer of 2019.
The restrictions will effectively stop betting advertisements from being shown in commercial breaks during televised live sports. This does not apply to horse and greyhound -
Debenhams, Wetherspoons, Football Association: Everything that matters this morning
Mike Ashley blasts Debenhams for not accepting his £40m investment
Sport Direct’s Mike Ashley has written a curtly worded letter to the boss of Debenhams, claiming the department store “has zero chance of survival” if it fails to accept his £40m investment.
He already owns 29% of Debenhams, making him its biggest shareholder, and offered the cash to “save” the business in exchange for 10% of its shares.
In the letter addressed to CEO Sergio Bucher, whic -
Coca-Cola, Channel 4, WPP: Everything that matters this morning
Channel 4 marketing boss Dan Brooke leaving to start own agency
Channel 4’s marketing boss Dan Brooke is leaving the broadcaster after eight years to start his own agency with a focus on helping companies be mission and purpose driven.
Brooke has had two stints at Channel 4. He originally worked at the broadcaster between 1998 and 2005, when he was head of marketing and development for Film4 before being promoted to managing director of digital channels.
He left in 2005 to join Discovery -
Brexit, WPP, Under Armour: Everything that matters this morning
Government splashes £100,000 on Facebook ads ahead of postponed Brexit vote
The Government spent £96,684 of public money over the past week on Facebook ads backing Theresa May’s Brexit deal, only for the Prime Minister to postpone Parliament’s vote on the Withdrawal Agreement scheduled for today.
The adverts, which according to reports in the Guardian have been shown at least five million times in the past week, were given the hashtag #BackTheBrexitDeal and comprised of -
Amazon, Uber, O2: Everything that matters this morning
Amazon to bring checkout-free store to UK
Amazon is planning to open one of its cashierless Amazon Go stores in London.
According to a report in The Sunday Telegraph, sources say Amazon is looking for a site around the Oxford Circus area between 3,000 and 5,000 square feet in size.
Amazon Go began rolling out in the US at the beginning of the year, with the tech giant looking to open 3,000 stores in the US and internationally over the next three years.
A spokesperson for Amazon said the company -
Hack your commute: Get a head start on the job hunt
Early January is the time of the workplace epiphany, when people follow the mantra ‘new year, new you’ and start seeking new job opportunities. But chances are, if you’re likely to be making that decision a month from now, the reasons for it should be just as pertinent in December.
While it might not seem the best time to get your head in the game of trawling through job ads and polishing your CV, there should be no time like the present.
Once you get under way with a few appl -
2018 year in review: It’s been a bad year for…
The High Street struggles for survival
Troubled consumer confidence, crippling business rates and digital disruption have all been blamed for the battering endured by the British high street in 2018. From casual dining to department store chains, high street stalwarts have fallen into the red at an alarming rate.
This was the year toy superstore Toys R Us and electronics retailer Maplin disappeared from the UK high street. House of Fraser also collapsed into administration in August owing nearl -
The best campaigns of 2018 from The Drum Awards: early bird rates for 2019 available
The Drum Awards is launching its call for entries for 2019. The first eight competitions are already open to enter and you can get an early bird discount if you submit before 19 December.
Award-winning work takes time and consideration — and the best-of-the-best from your agency, brand or company could be earning well-deserved accolades and trophies.
Here are eight examples of those who have wowed and amazed The Drum Awards judging panel of industry experts in 2018.
Ca -
Australian competition watchdog cracks down on Facebook and Google
Google and Facebook will face greater regulation in Australia following a report by the Australian Competition and Consumer Commission (ACCC).
The preliminary report by the nation’s competition watchdog raised concerns about the market power of the two media and technology giants including the companies impact on Australian businesses, particularly, their ability to monetise content. It also outlined concerns about the extent that consumers data is collected and used by companies to -
AppNexus and Microsoft's eight-year partnership: the story so far
In the eight years since AppNexus and Microsoft formed a partnership, the programmatic landscape has evolved dramatically. Starting from when the industry was in a hypergrowth phase to considered advertising’s Wild West, where concerns around low-quality inventory, transparency, and scale were pervasive.
Even though there have been many changes in the industry since then, with AppNexus now acquired by AT&T and being part Xandr, many of those earlier concerns are still relevant.
To futu -
10 questions with.... MediaLad
In an attempt to showcase the personalities of the people behind the media and marketing sector, The Drum speaks to individuals who are bringing something a little different to the industry and talks to them about what insights and life experience they can offer the rest of us. This week's 10 Questions are put to the most anonymous of industry commentators - MediaLad
What was your first job?
Baker.
Why did you get into advertising?
I’ve always had a bu
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