Marketing news

• Annette King revealed as chair of creative industries advisory board

  05-11-2018 23:50
  Organisation covers 17 creative sectors and board members include the AA's Stephen Woodford and the BFI's Amanda Nevill.
  
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• Jonathan Mildenhall launches TwentyFirstCenturyBrand

  05-11-2018 23:07
  Pinterest and WeWork are among the first clients.
  
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• Jonathan Mildenhall launches brand consultancy TwentyFirstCenturyBrand with Pinterest and WeWork among first batch of clients

  05-11-2018 23:07
  Former Airbnb chief marketing officer Jonathan Mildenhall has launched his long-awaited brand consultancy, TwentyFirstCenturyBrand, alongside co-founders Alexandra Dimiziani and Neil Barrie.
  
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• Jonathan Mildenhall launches brand consultancy TwentyFirstCenturyBrand

  05-11-2018 23:07
  Pinterest and WeWork are among the first clients
  
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• Ads We Like: Zalando’s multigenerational choir makes for the cosiest Christmas ad yet

  05-11-2018 22:07
  Zalando, the Berlin-based ecommerce platform, has proven the classic Christmas traditions can still pull on the heartstrings with a multigenerational choir performing a multilingual rendition of Silent Night (or Stille Nacht, to be precise).
  Its Christmas 2018 ad begins with a baby, who, we are told, is celebrating his or her first Christmas. The camera then pans to a choir, who are led by a 15-year-old girl singing the first line of Franz Gruber’s carol in German.
  An older teenager sings
  
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• BBDO parachutes Jim Moser into Europe as St John Walshe named Americas CEO

  05-11-2018 19:34
  BBDO has shuffled its regional management structure to name St John Walshe as chief executive of BBDO Americas and Jim Moser as chairperson of BBDO Europe.
  Walshe is currently managing director of BBDO’s European business, where he leads the global Mars account. He will move to the US in 2019, taking over from Chris Thomas.
  Thomas announced he would be stepping down from the role last month in order to be closer to friends and family in Australia and Singapore.
  Meanwhile Jim Mose
  
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• Challenged Mothercare delivers first ad campaign in over a decade

  05-11-2018 19:02
  As Mothercare joins the long list of high street stores under financial pressure, the parenting specialist has turned to creative agency Mcgarrybowen to re-establish its brand. ‘First Steps’ is the retailer’s first large-scale ad campaign in more than a decade.  
  The campaign arrives in the wake of the news that Mothercare is to close 50 of its 137 stores by June 2019, which will potentially amount to a total of 900 job losses.
  In comparison t
  
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• Cilla Snowball to leave AMV BBDO

  05-11-2018 18:17
  Group chairman and group chief executive steps down after 26 years.
  
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• Pinterest appoints first CMO

  05-11-2018 17:28
  Pinterest has named its first chief marketing officer as Andréa Mallard, the former marketing chief of Athleta.
  Mallard, who worked for the Gap-owned sportswear brand just shy of two years, will oversee Pinterest’s marketing and creative teams. She joins the company as it looks to grow its audience across the globe.
  Mallard took up the new role on 29 October, reporting into the platform’s chief operating officer, Francoise Brougher, in San Francisco.
  “It was clear f
  
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• EE rings the changes with fourth Wembley Cup campaign

  05-11-2018 17:22
  Draft stage and 'fast and furious' 30-minute matches among this year's innovations.
  
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• Verizon set to rename Oath after just 18 months

  05-11-2018 17:03
  Huffington Post journalist Alexander Kaufman tweeted about the company-wide email but has since deleted it.
  
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• Santa is a suburban dad with family problems in Duracell holiday campaign

  05-11-2018 16:58
  Duracell and Wieden+Kennedy New York have teamed up for another holiday iteration of the battery maker’s ‘Trust is Power’ campaign, and this year, Santa is a suburban dad who sees things going wrong at home if he doesn’t get Duracell batteries.
  Duracell, like last season, once again imagines a world where chaos ensues without the most trusted battery. Only this time, Santa is the main character, and he's just like us.
  When he's not in his North Pole workshop, he's ou
  
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• If you want to impress 500 million young Chinese, learn about the Douyin video app

  05-11-2018 16:36
  Although we are still a couple of months away before 2018 comes to an end, it’s pretty safe to award Douyin the “App of the Year” in China. In less than a year, Douyin has comfortably overtaken its biggest rival Kuaishou to become the most popular short video platform in China.
  As of now, Douyin has an impressive 500 million users worldwide, and the number is still growing. The Chinese marketing industry even coined a term, “2W1D”, meaning WeChat and Weibo, plus Dou
  
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• Sprint: 'Taking media in-house has blown away our expectations'

  05-11-2018 16:34
  Mobile carrier has saved $150m, chiefly in marketing efficiencies.
  
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• The Drum Labs: Working Out WorkBook

  05-11-2018 16:23
  How do agencies manage their creative campaigns? It’s common knowledge that excellent communication, project management and operational direction go hand in hand with success, and with the multitude of platforms available at our fingertips, how do the agencies of today choose which one will transform their business? The Drum Labs is here to help.
  The Drum Labs, a new offering from The Drum, providing the answers to all your emerging martech problems, headed to New York to test out Deltek&r
  
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• Verizon to sunset Oath brand and make way for Verizon Media Group

  05-11-2018 16:14
  As part of a business restructure, Verizon is planning to phase out the Oath brand and bring its platforms and services under a new division called Verizon Media Group. 
  Oath's extensive portfolio currently includes Tumblr, Yahoo Sports and HuffPost. The brand was launched in 2017 following the $4.5bn merger of Yahoo and AOL
  A now deleted tweet from a Huffington Post journalist showed an all-staff email circulated to Oath staff from chief executive Guru Gowrappan, which read: "I want t
  
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• Beano Studios launches 'kid first' brand consultancy

  05-11-2018 16:13
  Beano for Brands will offer data and insight services, marketing and strategy consulting and white-label content creation.
  
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• Three UK cements Katrina Ward-Smith as brand and marketing comms director

  05-11-2018 16:06
  Three UK has announced the appointment of Katrina Ward-Smith as director of brand and marketing communications.
  She adopted the position in the interim earlier in 2018 before taking on the role full time this week. She was tasked with the strategic direction of the brand and oversaw it taking on a new market position. 
  She joined the company from Telefónica, where she worked on the O2 brand for eight years. Ward-Smith reports to chief marketing officer Shadi Halliwell. 
  Halliwel
  
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• McCann London promotes Sanjiv Mistry and Jamie Mietz

  05-11-2018 15:45
  The pair will be creative chiefs at McCann's Microsoft unit.
  
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• Three UK hires Katrina Ward-Smith as brand director

  05-11-2018 15:16
  Ward-Smith previously worked at telecoms rival O2.
  
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• Mothercare pulls on heartstrings with first major ad campaign in a decade

  05-11-2018 14:42
  Mothercare is putting parents “at the heart” of its new campaign, marking the first major piece of advertising the retailer has done in more than 10 years.
  ‘First Steps’ rolls out today (5 November) less than three months since Mcgarrybowen was brought on to handle the struggling retailer’s advertising. It has been designed to re-establish Mothercare as “the leading global specialist for parents” and “start a new conversation” around what th
  
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• The Drum's Biz Dev 100: Chris Cook, head of business development, Mirum

  05-11-2018 14:15
  Welcome to The Drum’s Biz Dev 100, powered by The BD 100, which aims to recognize and celebrate important role played in the media and marketing industry by those who source and bring in new customers and keep the fortunes of businesses on track.
  Below is Chris Cook, one of those at the top of their field who work in the UK biz dev sector.
  Name: Chris Cook
  Job Title: head of business development
  Agency: Mirum
  What were your highlights of last year?My highlight for 2017 was l
  
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• Babylon's divisive GP at Hand app teams up with NHS for 'Get Well Now' billboards

  05-11-2018 13:50
  Controversial healthcare upstart Babylon has teamed up with the NHS for a punchy campaign to promote its GP at Hand app– which allows people to book a video call with an NHS doctor "in seconds".
  The copy-led campaign marks brand's first major work since appointing Karmarama to handle its creative earlier this year. It will run across OOH in London and online, heroing the immediacy of its service, which also gives patients access to digital prescriptions and lets them check their sympt
  
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• Movers and Shakers: Lida, Facebook, AA, Cake, Havas Media Group, Droga5 and more

  05-11-2018 13:44
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• Ted Baker launches first-ever ad campaign

  05-11-2018 13:04
  Ads will reflect the brand's 'quirky, irreverent take on life'.
  
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• Marc Lewis' Christmas ad rankings: 'Elsie's Gift' from Very is cute but forgettable

  05-11-2018 13:02
  The festive season is almost upon us – which means it’s time for advertisers to up their budgets and start producing shiny snow-covered campaigns again. This Christmas Marc Lewis, the highly-revered creative mind who leads the School of Communications Arts London, will review (in his opinion) the merits of some of the biggest brands' seasonal spots with a creative eye, separating the Christmas crackers from the turkeys.
  Sweet Jesus. At last. The Drum has sent me a Christmas commercia
  
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• Is Diet Coke's marketing team from another planet?

  05-11-2018 13:00
  Another Diet Coke ad is on our screens (see past, equally bad, iterations below), Cue thousands of viewers rifling through their phones, searching up for an emoji that captures the visual essence of “stunned silence”. Or parents turning to their kids to ask if they like this, to be met with a barrage of furious 15-year-olds feeling they 've had their intelligence insulted even being asked. 
  It’s not the worst ad ever, that belongs to Pants Man, spawn of the marketing
  
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• Unlocking the power of data for the health of your brand: Verve

  05-11-2018 12:40
  A powerful way to evaluate a brands health is to act quickly upon the insights that derive from customer data says Verve’s chief marketing officer, Julie Bernard. Marketers need to empower themselves to act quickly without the many coatings of “bureaucratic reviews and approvals.”
  The Drum caught up with Bernard and Verve’s vice president of insights and data, Tim Gough on how marketers can use the full potential of consumer data, why chief marketing officers need to cont
  
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• St-Germain to open winter floral activation

  05-11-2018 12:35
  Cocktails, masterclasses and a Christmas flower boutique will be available at the event.
  
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• Innovation in digital video: The IAB on the next big trends

  05-11-2018 12:30
  Online video is now the largest digital display format, making up 39% of the £4.18bn total display spend in 2017, and is driving the majority of growth. The opportunities that digital video present are exciting and redefine how brands and consumers interact. The IAB’s Video Steering Group – in particular Unruly and Spark Foundry – have come together to discuss the exciting possibilities that we can expect to see digital provides to brands and consumers.
  What are the next
  
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• The Drum's Biz Dev 100: Jemima Monies, head of new business & PR, adam&eveDDB

  05-11-2018 12:13
  Welcome to The Drum’s Biz Dev 100, powered by The BD 100, which aims to recognize and celebrate important role played in the media and marketing industry by those who source and bring in new customers and keep the fortunes of businesses on track.
  Below is Jemima Monies, one of those at the top of their field who work in the UK biz dev sector.
   
  Name: Jemima Monies
  Agency: adam&eveDDB
  Job Title: head of new business & PR
  What were your highlights of last year?
  Winning Agency of
  
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• KFC turns burning criticism into ads to promote new fries recipe

  05-11-2018 12:12
  KFC has built a marketing campaign off the back of strongly-worded consumer feedback, responding to a tweet reading: 'Dear KFC, No one likes your fries. Yours sincerely, The entire World.'
  Instead of shirking away from the harsh feedback from Twitter user @upgrade_music, KFC spent money promoting the tweet, and numerous other cutting remarks, across social media and out-of-home.
  Not one to shrug away from criticism, having earlier this year run a print ad stating 'FCK' when i
  
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• 'Ain't No Small Fry' – KFC turns burning criticism into ads to promote new fries recipe

  05-11-2018 12:12
  KFC has built a marketing campaign off the back of strongly-worded consumer feedback, responding to a tweet reading: 'Dear KFC, No one likes your fries. Yours sincerely, The entire World.'
  Instead of shirking away from the harsh feedback from Twitter user @upgrade_music, KFC spent money promoting the tweet, and numerous other cutting remarks, across social media and out-of-home.
  Not one to shrug away from criticism, having earlier this year run a print ad stating 'FCK' when i
  
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• UK government to probe how online retailers target shoppers with personalised pricing

  05-11-2018 11:51
  The UK government is launching an inquiry into how online retailers use personal data to target consumers with individual prices for purchases like holidays, cars and household goods.
  The Competition and Market Authority (CMA) has commissioned research to explore just how widespread the practice of targeting consumers through personalised pricing and search results is. 
  The probe will also examine the ways in which advertisers can use customer data and technology to enact "dynamic pric
  
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• Data sharing, deflation, six-second ads: 5 killer stats to start your week

  05-11-2018 11:30
  1. British brands lag behind when it comes to AI
  British brands lag behind their European counterparts with it comes to AI implementation despite the majority, 91%, of UK businesses saying it’s important to for success.
  Just 31% are happy with the amount of AI they’re using as part of their customer experience strategies, compared to 42% in Germany, and 35% in Switzerland and France.
  Despite the fact 92% of British brands plan to implement AI by the end of 2020, the research reveals
  
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• Amazon's Black Friday pop-up returns with Samsung, Lego and Canon

  05-11-2018 11:13
  Amazon's Black Friday pop-up is returning to London for a second year with brands including Samsung, Lego and Canon.
  
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• BuzzFeed hunts for week-long brand partnerships after Ben & Jerry's Vegan Week success

  05-11-2018 11:11
  BuzzFeed has wrapped up its first ever week-long sponsored content package with Unilever-owned Ben & Jerry's, telling The Drum to expect more of the same as it looks to carve out longer-term partnerships pinned around cultural moments.
  BuzzFeed campaigns manager, Ailbhe Malone said this strategy allows everyone involved to create a "meaningful impact", following on from a successful tie-up with Ben & Jerry's themed around World Vegan day ending Wednesday 7 November.
  As suc
  
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• Creative Works EMEA featuring McCann UK, Don't Panic, Proximity Barcelona and more

  05-11-2018 10:45
  Welcome to The Drum Creative Works, supported by Workfront.
  As always, this section is dedicated to showing the best creative work of the past week from Europe, the Middle East and Africa. We're using our five-star voting system, so to vote for your favourite, make sure you click on the stars.
  For project information, credits and more click on the project to expand to full screen. You can submit your own work via our online form.
  For voting updates and more follow The Drum Creativ
  
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• WPP implements hiring freeze as company looks to turn around financial woes

  05-11-2018 10:42
  The group had been expected to hire about 2,000 new employees.
  
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• ITV hires Micro Focus chief financial officer Chris Kennedy

  05-11-2018 10:36
  Kennedy is due to join broadcaster in February.
  
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• GDPR: a new era and the moment for mail

  05-11-2018 10:18
   As marketers assess their one-to-one communications in the immediate aftermath of the GDPR, they should consider mail. It’s trusted and effective, says Jonathan Harman, managing director of Royal Mail MarketReach.  It’s now five months since the GDPR came into law and changed the rules for marketers.
  But the GDPR is not just about the law. It’s also about the need for marketers to adopt a new mind-set. In a blog post, Information Commissioner Elizabeth Denham said: &
  
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• 'Lowered head culture': why Lazada is pushing for a more mobile Southeast Asia as 11.11 grows

  05-11-2018 09:40
  As the 11.11 shopping festival, formerly known as Singles' Day, marks its 10th anniversary this year, Lazada believes mobile penetration in Southeast Asia can move at a fast pace like China, as the region and the world’s most populous country share several similarities.
  One such similarity is people in these two places are getting more fixated with their mobile phones because almost everything is carried out on mobile applications now. According to eMarketer, adults in China will spen
  
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• Mirror and Express ad sales teams merge to create Reach Solutions

  05-11-2018 09:14
  Enlarged ad sales house claims to reach more Britons than Facebook.
  
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• Sainsbury’s, UK ad spend, Mulberry: Everything that matters this morning

  05-11-2018 08:45
  Sainsbury’s cites proposed Asda merger for 13% drop in profits
  Sainsbury’s is blaming its proposed merger with Asda, the integration with Argos and restructuring its store management teams for a 13% drop in profit after tax to £144m during the 28 weeks to 22 September.
  Underlying profit, however, grew by £51m driven by synergies with the Argos business.
  Overall group sales rose by 3.5% to £16,884m, with retail sales excluding fuel up 1.2%. The hot summer caused gro
  
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• Morrisons, Verizon, Pinterest: Everything that matters this morning

  05-11-2018 08:45
  Morrisons has strong growth period but retail slows
  Morrisons’s is now in its third consecutive year of growth, with like-for-like (LFL) sales excluding fuel up 5.6% for the 13 weeks to 4 November, comprising contributions from retail of 1.3% and wholesale of 4.3%.
  Retail LFL sales growth eased slightly quarter on quarter without the impact of the good weather and World Cup which benefitted Q2. Total sales were up 6% excluding fuel (6.4% including fuel).
  “After another period of str
  
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• M&S, Uber, online pricing: Everything that matters this morning

  05-11-2018 08:45
  Marks & Spencer’s sales expected to fall
  Marks & Spencer’s is expected to report another quarter of falling food and clothing sales this week, but insists its strategy is still on track.
  Analysts expect the high street chain to post a 2% decline in like-for-like food sales and a 1.2% drop in its clothing and home division. Pre-tax profits are expected to be down by around 7% to £203m, midway between its forecast range.
  The falling sales reflect the impact of a five-yea
  
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• M&S, Facebook, Primark: Everything that matters this morning

  05-11-2018 08:45
  M&S sees 2% rise in profit as it accelerates transformation
  M&S is accelerating the pace of its transformation programme, with all areas of the business, including marketing “undergoing scrutiny and change”.
  It comes as the retailer posts a 2% rise in profit before tax and adjusting items of £223.5m for the 26 weeks to 29 September, despite group revenue being down 3.1% to £4.97bn.
  Over the past six months the business has implemented a new management structure a
  
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• Coca-Cola, Iceland, Disney: Everything that matters this morning

  05-11-2018 08:45
  Coca-Cola to tap into energy drink market
  Coca-Cola has revealed plans to launch a line of energy drinks under its name in a bid to expand its portfolio beyond sugary drinks.
  According to Reuters, Coke has not yet unveiled a time line for the predicted launch but the products will be named ‘Coca-Cola Energy’ and ‘Coca-Cola Energy No-Sugar’ which will likely be sweetened by guarana extract.
  Monster Beverages’ shares fell 10% following the news. Monster has also sugg
  
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• The Drum's Biz Dev 100: Kat Renshaw, business development director, Ear to the Ground

  05-11-2018 08:19
  Welcome to The Drum’s Biz Dev 100, powered by The BD 100, which aims to recognize and celebrate important role played in the media and marketing industry by those who source and bring in new customers and keep the fortunes of businesses on track.
  Name: Kat Renshaw
  Job Title: business development director
  Agency: Ear to the Ground
  What were your highlights of last year?2017 was a phenomenal year. We got to work on some incredible projects and welcomed a number of fantast
  
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• The Drum's Biz Dev 100: Miranda Glover, business director, Great State

  05-11-2018 08:11
  Welcome to The Drum’s Biz Dev 100, powered by The BD 100, which aims to recognize and celebrate important role played in the media and marketing industry by those who source and bring in new customers and keep the fortunes of businesses on track.
  Below is Miranda Glover, one of those at the top of their field who work in the UK biz dev sector.
   
  Name: Miranda Glover
  Agency: Great State
  Job Title: business director
  What were your highlights of last year?
  Relaunching E3 and London
  
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