Marketing news

• How Fight Gunfire with Fire helped Parkland father with #FearfulGirl

  04-11-2018 22:37
  The One Club for Creativity and MullenLowe founded FGWF this spring to inspire students to use creativity to curb gun violence.
  
  Read more

• Cheeky Greggs reverses shop logo to capitalise on Fenwick's Christmas window display

  04-11-2018 12:45
  Greggs has never been shy of a cheeky Christmas marketing stunt, but this year it has truly outdone itself – flipping around its shop logo to capitalise on the popularity of Fenwick's famous Christmas window display opposite in Newcastle. 
  The steak bake purveyor has reversed the letting atop its Northumberland Street branch for the festive season.
  At first, the ordering may seem perplexing to passers-by, but the move has ensured that the reflection of its orange, blue and white marqu
  
  Read more

• WPP to freeze recruitment until early 2019 amid gloomy profit forecast

  04-11-2018 12:00
  WPP has asked managers to put a pause on bringing fresh talent into the business until early next year amid a gloomy full-year profit forecast.
  According to Bloomberg, which has spoken to people familiar with the matter, a memo has been circulated telling department heads to"take urgent action" to stop recruitment immediately in order to "try and protect" the business in the coming years.
  The same sources told the site that WPP's finance department regularly sends out a memo on hi
  
  Read more

• Amazon in 'advanced talks' about opening second HQ near Washington DC

  04-11-2018 11:10
  Amazon has held "advanced" discussions about opening its second headquarters in the Washington DC area, according to the Washington Post, which is owned by Amazon boss Jeff Bezos.
  The paper has reported that Amazon, which already has a base in Seattle, is exploring the possibility of opening up 'HQ2' in Alington, Virginia – just south of Washington.
  The e-commerce giant announced last year that it wanted to open another top office somewhere in North America, saying it had a prefe
  
  Read more

• Advertisement

• Sky cracks down on TV gambling ads during live sport

  04-11-2018 01:01
  Sky is cracking down on TV gambling ads, limiting the number of ads from gambling companies that can appear during its programming and introducing new tools to protect people in the UK who are vulnerable to problem gambling.
  From the start of the next Premier League season, a maximum of one gambling advert will be allowed per commercial break, including during live football on Sky Sports. The spots will instead be open to other brands and advertisers.
  Sky is also developing its AdSmart technolo
  
  Read more

• Sky introduces TV gambling ad limit and adblock measures to protect addicts

  04-11-2018 01:00
  Sky has proposed a restriction on TV gambling ads broadcast by its network.
  The proposal, according to its UK and Ireland chief executive, Stephen van Rooyen, aims to ensure that TV remains a “safe space” – especially for vulnerable people. It comes after the company earlier this year distanced itself from the gambling sector, keeping only a 20% stake in Sky Bet following its sale.
  Stephen van Rooyen proposed that the network will accept fewer gambling ads f
  
  Read more

Follow @marketing_UKnws on Twitter!