Marketing news

• O2 partners Jonny Wilkinson to voice rugby union Alexa skill

  03-11-2018 13:41
  Rugby player Jonny Wilkinson and O2 have joined forces to unveil a new rugby union Skill for Alexa-enabled devices.
  The Alex skill, named ‘Wear the Rose with O2’  will launch ahead of the Quilter Internationals this autumn and feature exclusive content from Jonny Wilkinson, including his thoughts on the England squad, pre-match predictions and his post-match review. There will also be a England Rugby Podcast: O2 Inside Line, with host Vernon Kay.
  According to O2's
  
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• Havas Sport and Entertainment chief Adrian Pettett leaves after 20 years

  03-11-2018 11:35
  Havas Sport and Marketing CEO Adrian Pettett has stepped down after 20 years.
  Pettett during his time at the agency spearheaded branded content in the UK, a key role in managing Cake’s integration into Havas, following its acquisition by the French-owned advertising group in 2008.
  According to Havas' statement, Pettett made the decision to leave to pursue new projects. His move follows the departure of managing director Jim Dowling who has
  
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• Amazon urges people to 'feel it' during this Christmas season

  03-11-2018 10:11
  Amazon has unveiled its Christmas ad with Amazon boxes singing to the tune of The Jackson’s ‘Can you Feel It’.
  The ad, conceptualised by Lucky Generals, features boxes singing and surprising babies, dogs, nurses, office workers and Amazon’s employees as well. The boxes further captivate a little girl making a ginger bread house, enthrall construction workers and thrill a deli owner.
  The ad has been directed by Fredrik Bond of Sonny and 8 more spot
  
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• UK named as the least diverse country in terms of speakers at major events

  03-11-2018 06:41
  In major events globally, more than two-thirds (69%) of all speakers were male, while less than one-third (31%) were female, according to Bizzabo.
  The report titled 'Gender Diversity & Inclusion in Events Report' further states that US came out on top with 35% of its speakers being female versus 65% male followed by Canada with 32% of all speakers female versus 68% male. The United Kingdom was the least diverse of the three countries, with only 25% of its speakers being female versus 75
  
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