Marketing news

• The thin blue bottom line: which other institutions might grab a slice of merch?

  31-10-2018 19:19
  The Met police is following the NYPD’s lead in exploiting its trademark. Cool, but Dimbleby T-shirts would be betterSpend five minutes in Oxford and you will see that every second shop sells Oxford University hoodies. This fact has not escaped the notice of London’s Metropolitan police. After consultations with branding specialists, The Point.1888, the Met is set to put its mark on clothing, cuddly toys, stationery and other trinkets. The institution is taking a lead from the New Yor
  
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• Real magic happens when a creative brief doesn’t (necessarily) result in an ad

  31-10-2018 18:54
  A great deal has changed since in the advertising industry since its 'heyday.' Why, then, has the creative briefing process remained the same?
  In this brave new advertising world, brands are built under ever-changing circumstances; every client needs a true business partner, and agencies need to be able to address challenges with creative problem-solving. And to be sure, there is no shortage of complex business problems to be solved.
  Although clients’ expectations shouldn’t simp
  
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• MSL Group names Marina Maher innovation chief Diana Littman US CEO

  31-10-2018 18:36
  Publicis Groupe has announced the hire of Diana Littman as US chief executive of public relations firm MSL.
  Littman was most recently the executive director and chief innovation officer of Omnicom-run firm Marina Maher Communications (MMC). She spent 11 years at the publicity firm, and had also served in senior leadership roles at WPP’s Cohn and Wolfe (now known as Burson Cohn & Wolfe)
  In her new role, Littman has oversight of the network’s offices in Atlanta, Boston, Chicago, De
  
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• Absolut offers €20,000 cash prize in 'biggest ever' artist collaboration drive

  31-10-2018 18:36
  Competition runs across 20 countries and submissions are open until 31 January 2019.
  
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• US Creative Work of the Week: Tim Hortons brings sole Kenyan hockey team to Canada

  31-10-2018 18:31
  Hockey isn’t widely played in Africa. In fact, Kenya only has one team, the Kenyan Ice Lions, and they play on the only ice rink in east and central Africa.
  Tim Hortons and agency Zulu Alpha Kilo partnered up to give the Ice Lions the game of a lifetime. The brand brought the team over to Canada to face some competition. When the team reached the locker room, they found new jerseys and equipment, and words of encouragement from NHL stars Sidney Crosby and Nathan MacKinnon, who joined them
  
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• Adidas brand chief: 'Our talented marketers want to do more than just brief agencies'

  31-10-2018 18:29
  Some of the best ideas come from in-house teams, Adidas' Florian Alt claims.
  
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• MediaLink and Cannes partner to launch CLX at 2019 festival

  31-10-2018 17:53
  The two-day invite-only event will showcase the most innovative work in experiential form across the Palais.
  
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• Ads We Like: sustainable shoe brand Allbirds says you can ‘Meet Your Shoes’

  31-10-2018 17:33
  San Francisco-based material innovation brand Allbirds, which makes shoes made from wool and trees, is telling consumers that, if they really want to, they can actually meet their shoes.
  In its first work for the company, Anomaly Los Angeles has launched ‘Meet Your Shoes,’ an integrated pre-holiday campaign that runs across digital video, cinema, streaming audio, social, and outdoor media.
  ‘Meet Your Shoes’ highlights the Allbirds original Wool Runners, made from ZQ-certi
  
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• WPP's Mark Read wants more focused diversity initiatives: ‘We probably have too many’

  31-10-2018 17:29
  WPP’s chief executive Mark Read plans to introduce more ‘group-wide’ diversity and inclusion initiatives, saying more needs to be done from the top to improve the holding company’s culture and diversity statistics. 
  By-and-large, its agencies, which include GroupM, Grey and Ogilvy, have been given the autonomy to develop their own programmes to address diversity issues.
  During her tenure running Maxus, Lindsay Pattison, now WPP's ch
  
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• WPP's Mark Read: 'we might have too many diversity initiatives'

  31-10-2018 17:29
  WPP’s chief executive Mark Read plans to introduce more ‘group-wide’ diversity and inclusion initiatives, saying more needs to be done from the top to improve the holding company’s culture and diversity statistics. 
  By-and-large, its agencies, which include GroupM, Grey and Ogilvy, have been given the autonomy to develop their own programmes to address diversity issues.
  During her tenure running Maxus, Lindsay Pattison, now WPP's ch
  
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• Bye Bye Binary: Why one model can never be the only model

  31-10-2018 17:29
  Everything seems to be binary these days. Everywhere we look we seem to see the emergence of ever more polar extremes presented as the only true path to salvation.
  Are you a Brextremist or a Remoaner? A patriot or a traitor? Alt-right or left-wing mob? It’s either all about this or all about that. A quick check of Twitter will show you that everyone and everything seems to be pushing us to take ever more extreme positions with very little shades of grey. The recent US Supreme Court no
  
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• Sol aims for more focused marketing in new campaign celebrating the sun

  31-10-2018 17:14
  Activity by JWT Amsterdam will roll out across multiple countries including the UK, Australia and South Africa.
  
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• Programmatic's legacy pricing structures penalise premium - things have to change

  31-10-2018 17:06
  Over the last 10 years, a lot has changed in the world of programmatic advertising.
  For a start, programmatic trading now represents 80% of UK digital media; a far cry from the days when it was solely defined by the scraps of inventory left over after all direct deals have been made… also know as 'remnant inventory'.
  Today, programmatic is used just as often for branding as it is for performance campaigns.  And premium publishers and brands, from The Telegraph to The Guardi
  
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• Students speak out: Publicis Media MCTP attendees talk agency futures and inclusion efforts

  31-10-2018 16:48
  Publicis Media's annual Multicultural Talent Pipeline (MCTP) summit serves as an educational immersion for students from multicultural backgrounds to further their understanding of an ad industry that still has a way to go to properly include their viewpoints.
  This year, 120 college students gathered from around the US to attend the conference. The event focused on potential careers in marketing and media, and the road being paved for a more inclusive industry. 
  Show me entity :: 23430
  
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• ASA wants to police online ads with AI in new five-year strategy

  31-10-2018 16:44
  The next year will be about 'scoping out' what needs to be done by the ad watchdog.
  
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• Ad Association picks Sharon Lloyd Barnes for commercial director role

  31-10-2018 16:33
  She replaces Ged Glover.
  
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• AA picks Sharon Lloyd Barnes for commercial director role

  31-10-2018 16:33
  She replaces Ged Glover.
  
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• Channel 4 chooses Leeds for national HQ and Bristol and Glasgow for creative hubs

  31-10-2018 16:32
  Channel 4 has chosen Leeds as the home for its new 'National HQ' where it will relocate hundreds of jobs from London.
  The Yorkshire city beat Birmingham and Greater Manchester in the battle for the new base, which will house 'key creative decision makers' and will be responsible for commissioning Channel 4 content and programmes across the UK.
  Glasgow and Bristol have also been selected as the sites for two smaller 'Creative Hubs' as the broadcaster moves 300 of its 800 staff outside the ca
  
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• Brands must help end 'obnoxious disparity' underpinning Facebook's digital ad dominance

  31-10-2018 16:20
  Facebook and Google were under the spotlight at the AOP Digital Publishing Summit.
  
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• Channel 4 announces Leeds will be home to new National HQ

  31-10-2018 16:15
  Channel 4 has announced that its new National HQ will be located in Leeds, while its two new creative hubs will go to Bristol and Glasgow.
  
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• Channel 4 announces Leeds will be home to new HQ

  31-10-2018 16:15
  Creative hubs will be located in Bristol and Glasgow.
  
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• Charlotte Rogers: No CEO should be too big to say sorry

  31-10-2018 16:14
  Arcadia boss Sir Philip Green is under pressure to address allegations of personal misconduct.Sorry seems to be the hardest word – for CEOs at least. Take Mark Zuckerberg, who took five days to admit Facebook had “made mistakes” in relation to the Cambridge Analytica scandal and has still not appeared before the UK’s committee for digital, culture, media and sport despite multiple requests.
  This week Sir Philip Green, CEO of the Arcadia Group, and Tesla chief Elon Musk re
  
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• Angelene Woodland takes on first CMO position at The British Business Bank

  31-10-2018 16:14
  The British Business Bank has called on the services of Angelene Woodland as its first ever chief marketing officer, responsible for heading a new demand development unit at the government-owned bank.
  Geared toward supporting smaller businesses, the new unit aims to build the banks profile and relationship with small businesses by arranging finance that is best suited to their needs.
  Woodland previously served at Bupa having risen through the ranks to become director of marketing communications
  
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• Halo Top on disrupting the ice cream market: We haven’t been trained to think inside the box

  31-10-2018 16:08
  Five years ago, ice cream and weight loss would have been considered polar opposites; yet fast-forward to today and the shelf is cluttered with tubs proclaiming their low calorie count.
  The growing popularity of ‘healthy’ ice cream is in part down to the rise of one brand, Halo Top,whose low-calorie, high protein tubs have been flying off the shelf since 2016. Halo Top uses sugar substitutes stevia and erythritol to sweeten the ice cream without racking up the calorie count.
  It
  
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• Anti-domestic abuse campaign to air in parliament for White Ribbon Day

  31-10-2018 16:06
  A former Grey London creative made a short film highlighting the emotional impact of domestic abuse.
  
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• Havas Media Group appoints John Paul Cadman as chief planning officer

  31-10-2018 15:26
  Cadman is a former Carat strategic planning head.
  
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• How Blockchain could benefit sports marketing

  31-10-2018 15:20
  The journey of new technology to mass adoption is always bumpy. Blockchain seems to be the new buzz word on the lips of tech savvy entrepreneurs but how can it be applied in a way that is beneficial to the world of communications and marketing?
  Many people are comparing the current evolution of blockchain technology to the mid 90’s when the world was warily watching the development of the internet. Then it was an unknown, hard to explain concept. People were sceptical about how this new co
  
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• The Home Office raises awareness of hate crimes in hard-hitting campaign

  31-10-2018 14:37
  The Home Office has launched a campaign to combat verbal and physical attacks on people according to their race, religion, disability, sexual orientation or transgender identity, and demonstrate how such actions equate to hate crime. 
  It's a sad reality that hate crime is a regular occurrence on the streets of the UK, with perpetrators failing to register the severity and knock-on effects of their actions.
  Created by M&C Saatchi London, the creative focuses on behaviours that
  
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• Top 10 quotes from our Cambridge Analytica whistleblower interview

  31-10-2018 14:14
  Campaign published an in-depth interview with Christopher Wylie, the Cambridge Analytica whistleblower, earlier this week. TLDR? Here are some of his key quotes...
  
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• Divine intelligence is your next business strategy

  31-10-2018 13:49
  We’ve seen a deepening fascination with mysticism in the mainstream during recent months. A look at our current conditions certainly gives some explanation as to why. We’re living in times of geopolitical upheaval, environmental degradation, and perpetual disruption. To cope with these uncertainties -- especially those stemming from Brexit, Trump, and rising extremism -- people are consulting esoteric arts like astrology and tarot. So much, in fact, that the global metaphysical servi
  
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• Nestlé partners Tembo to raise nutritional awareness via SMS and WhatsApp

  31-10-2018 13:41
  Nestlé has joined forces with Tembo Education to drive nutritional awareness in East Africa.
  The partnership aims to utilize Nestlé for Healthier Kids initiative in the Nestlé East and Southern Africa Region (ESAR) by sending customised, nutrition-based curriculum to parents via SMS and WhatsApp messages.
  Parents who will opt to enroll in the programme will receive customised lesson plans and health tips. There are various incentives like free data on mobile phones for paren
  
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• Pick of the Week: WWF's ad punctures inertia about helping the planet

  31-10-2018 13:32
  WWF's campaign by Uncommon Creative Studio brings a sense of urgency to an issue that can easily be overlooked.
  
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• Nabs pensions off Peterhouse retirement home

  31-10-2018 13:04
  Property in Bexhill-on-Sea has been sold to Agincare.
  
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• Vivoom, Viber and Dugout join forces to drive FC Barcelona's digital fan engagement and brand safety

  31-10-2018 13:00
  Viber is integrating consumer activation platform Vivoom into its FC Barcelona chatbot, to enable visitors to Camp Nou, FC Barcelona’s home stadium, to create and share unique end-to-end videos.
  In conjunction with content provider Dugout, the companies have partnered to significantly increase fan engagement while maintaining brand safety, a priority for all stakeholders involved.
  FC Barcelona powered ahead of Manchester United and Real Madrid to be named as the club with record engagement
  
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• IPA backs Rae Burdon's 'one-stop shop' for European advertising codes

  31-10-2018 12:58
  Wikiregs lists advertising rules for different product sectors and countries.
  
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• BBC Sounds' star-studded launch campaign takes a young listener on her perfect audio journey

  31-10-2018 12:40
  The personalised audio app is the BBC's biggest product launch in more than a decade.
  
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• BBC Sounds' star-studded launch ad takes young listener on audio journey

  31-10-2018 12:40
  Personalised audio app is the BBC's biggest product launch in more than a decade.
  
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• Turkey of the Week: Huel's TV debut lacks energy

  31-10-2018 12:38
  Life is busy. As this ad shows, we're all off doing something energetic like cycling or rock-climbing or skiing. But should life really be about drinking a powder mixed with water?
  
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• Yopa tasks Mother with topping marathon Mo Farah creative

  31-10-2018 12:25
  Upstart estate agency Yopa has partnered with Mother as its new creative agency in order to develop creative positioning and a new campaign for the brand next year.
  Yopa is best known for recruiting Olympic gold medalist Mo Farah for its current campaign, conceived by Lucky Generals, which has aided its rise to become the UK’s eighth largest estate agency brand.
  Yopa chief marketing officer Pip Heywood, commented: “Yopa was born out of innovation and we are very proud of our cre
  
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• US Creative Works: featuring Baldwin&, Havas NY, Mother and more

  31-10-2018 12:07
  Welcome to The Drum's US Creative Works, supported by Workfront. Dedicated to showing the best creative work in North and South America, we give our readers the chance to decide which work features as our Creative Work of the Week.
  Scroll through the latest work, then click through to the global Creative Works site and see what stands out. For project information, creative credits and more, click on the project to expand to full screen and click on the stars to vote.
  To submit wor
  
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• Goodbye, Slice: alumni remember challenger agency

  31-10-2018 12:07
  A fond farewell to the agency from those who know it best.
  
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• Amplify opens shop in Australia

  31-10-2018 12:06
  Brand experience agency Amplify is making its first international expansion into Australia.
  
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• Cambridge Analytica whistleblower calls for online regulation

  31-10-2018 11:51
  Christopher Wylie talks to Campaign about creativity and data misuse.
  
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• Dark Horses wrangles in Droga5 ECD Steve Howell as creative partner

  31-10-2018 11:00
  London-based sports marketing agency Dark Horses has made snapped up Droga5's executive creative director Steve Howell as creative partner, a senior hire that will draw from his rich experience. 
  Howell was promoted to executive creative director at Droga5 back in 2016. Howell and his co-ECD Rick Dodds were described by David Kolbusz, chief creative officer at Droga5 as "modern-day leaders" he added — the perfect mix of suit, planner and creative — and their talen
  
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• Dark Horses reins in Droga5 ECD Steve Howell as creative partner

  31-10-2018 11:00
  London-based sports marketing agency Dark Horses has made snapped up Droga5's executive creative director Steve Howell as creative partner, a senior hire that will draw from his rich experience. 
  Howell was promoted to executive creative director at Droga5 back in 2016. Howell and his co-ECD Rick Dodds were described by David Kolbusz, chief creative officer at Droga5 as "modern-day leaders" he added — the perfect mix of suit, planner and creative — and their talen
  
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• Android toddler apps rapped over ‘distracting and persuasive’ ads

  31-10-2018 10:49
  Android apps targeted at children under five have been called out for their use of ‘unfair and deceptive’ advertising by campaigners.
  A coalition of 20 charities, including UK-based Childnet, are backing calls for an official investigation into manipulative, inappropriate and deceptive in-app ads after researchers at the University of Michigan drew attention to the practice following a review of 135 Google Play apps.
  The study found that of that number, 85 were classed as &lsquo
  
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• Every John Lewis Christmas ads since 2006: a moon, a snowman, a bear, a hare and a penguin

  31-10-2018 10:30
  Department store John Lewis is a leading light in Christmas advertising with its high profile work often capturing headlines and, for some, defining the festive season.
  Although John Lewis' financial difficulties are well documented (with profit dropping 99% in a year), earlier in 2018 it brought aboard retail 'partners' with a bombastic Queen spot. 
  In the marketing space, over the last decade, it has raised the bar, on what a Christmas ad is. To do so, it sinks in excess of &pou
  
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• Brands must ensure conversations continue long after their latest activation

  31-10-2018 10:30
  As Cyberville transforms businesses from selling products into selling experiences, the growth of experiential marketing will have a massive impact.
  Ahead of his appearance at The Future of Marketing event on 22 November, The Drum spoke to Toby Havord, experiential account director at Identity on the future of experiential marketing. 
  Experiences are an integral part of any marketing campaign, but what is the future of experiential marketing?
  The experiential sector has grown
  
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• WPP names Marc Bignell as head of global trading

  31-10-2018 10:26
  Ex-Omnicom executive is making return to media agency sector.
  
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• Halloween 2018: the ghoul, the bat and the ugly brand ads

  31-10-2018 10:24
  It's that time of year again, where brands get in the spooky spirit.
  
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