Marketing news

• Bytedance crowned the world’s most valuable internet startup at $75bn

  28-10-2018 23:40
  Bytedance, the Chinese company which owns short video app Douyin (TikTok) and news app Jinri Toutiao, has been valued as the world’s largest internet startup.
  The valuation follows a funding round which attracted investors such as Softbank Group, KKR & Co., General Atlantic and Primavera Capital Group and is reported to have raised $3bn.
  According to media reports, the company is now valued at $75bn, which makes it more valuable that Uber, which is currently valued at $72bn. The valuat
  
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• McCann China appoints Sheena Jeng as chief creative officer

  28-10-2018 23:09
  McCann Worldgroup China has appointed Publicis creative Sheena Jeng as chief creative officer for its Chinese creative offering.
  Jeng, who will be based in Shanghai, will be tasked with driving McCann’s business while uniting and enhancing its creative output across all discliplines.  Jeng will report to Ronald Sun and Mike Zeng, co-CEOs of McCann Worldgroup China.
  Jeng joins from Publicis China where she was chair and chief creative officer and spent 19 years with the agency. Prior t
  
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• Optus tells Australians they can have it all with network campaign

  28-10-2018 22:46
  Australians shouldn’t have to choose between great coverage and great value, according to a campaign by Optus.
  The telecommunications giant believes Australians should be able to enjoy great coverage and value and have launched a campaign to promote its ability to deliver both.
  The national campaign kicks off with the 'Chip Shop' TVC, which highlights the everyday choice that confounds Australians every day: choosing between regular salt and chicken salt on hot chips.
  The campaign aim
  
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• China leads Asia-Pacific for mobile payment adoption

  28-10-2018 22:36
  China leads the Asia-Pacific region for mobile payment adoption, where 96% of Chinese consumers have used a mobile payment app in the past six months.
  Research from Kantar found 85% of Chinese select mobile payment as the most preferred mobile payment method. China is well ahead of India at 38% and Hong Kong at 29% for mobile payments, which Singapore and Taiwan both lag behind at 13% as well as Australia at 5%.
  Debit cards and cash are most popular in Australia at 33% and 32% respectively, whil
  
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• Yoox Net-A-Porter ink joint venture deal with Alibaba to target Chinese consumers

  28-10-2018 22:28
  Luxury e-commerce group Yoox Net-A-Porter has signed a joint venture deal with Alibaba to bring its platform to Chinese consumers.
  The deal will see Net-A-Porter and Mr Porter launch mobile apps, as well as flagship stores on Tmall Luxury Pavilion.
  The joint venture, which is 51% owned by Yoox Net-A-Porter and 49% by Alibaba, will leverage Alibaba’s resources and expertise in marketing, payments and technology infrastructure while taking advantage of Yoox Net-A-Porter’s parent compan
  
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• Mandarin Oriental Hotels promotes Jill Kluge to CMO

  28-10-2018 13:22
  Mandarin Oriental Hotel Group has promoted long-serving staffer Jill Kluge to chief marketing officer as it prepares for the retirement of Michael Hobson at the end of the year.
  Kluge joined the group in 1991 and has held a number of sales and marketing positions across its UK and APAC offices.
  She is currently director of brand communications, where she has overseen international advertising, digital marketing, global public relations, brand identity and corporate communications.
  She will take
  
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• Gwyneth Paltrow’s Goop reported to UK ad watchdog for ‘dangerous’ marketing to women

  28-10-2018 13:02
  Goop, the ‘lifestyle brand’ created by actress Gwyneth Paltrow, has been reported to UK advertising regulators just weeks after its expansion into the European market.
  According to The Times, the charity Good Thinking Society filed a report with the National Trading Standards and the Advertising Standards Authority alleging that it had breached over 113 UK advertising laws. 
  The organisation has accused the company of promoting “potentially dangerous” advice rel
  
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• Beyoncé urged to end brand deal with Sir Philip Green

  28-10-2018 11:37
  Beyoncé has been urged to end her partnership with Sir Philip Green after he was accused of bullying and sexual harassment.
  The singer entered a multi-million pound deal with Green in 2014. It resulted in the creation of the clothing line Ivy Park, named after her daughter, which launched in 2016 through Topshop, one of the brands in his Arcadia Group. 
  At the time, Beyoncé said she wanted the range to “support and inspire women who understand that beauty is more th
  
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