Marketing news

• The Sun unveils eSports team at the Gfinity Elite Series

  27-10-2018 12:52
  The Sun's fantasy football game Dream Team has rolled out its eSports team called 'Dream Team Gaming'.
  Dream Team Gaming features Akima ‘Fully’ Byron, Anthony ‘Guigsey’ McGuigan, Christopher ‘TheeBullock’ Bullock and Lee ‘ElTenTwelve’ Smith.
  The team made its debut yesterday at the Gfinity Elite Series held at Gfinity Arena in Fulham, where 10 teams are battling out for a top prize of £25,000.
  According to The Sun’s statement, the 
  
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• VLG Marketing acquires Burner Rocket to increase account-based selling

  27-10-2018 10:06
  VLG Marketing has acquired the Atlanta startup Burner Rocket to expand its portfolio.
  The acquisition will enable VLG to offer its clients a direct mail experience. The Dallas-based digital marketing agency continues to focus on offerings that addresses shifts in business-to-business marketing strategies with the advent of account-based marketing (ABM) and account-based selling (ABS).
  SalesWise chief technical officer Jason Parekh said: "After seeing low efficacy of existing marketing techn
  
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• Vice News unveils first bilingual podcast series with Spotify

  27-10-2018 06:22
  Vice News has partnered Spotify to unveil a bilingual podcast series called 'Chapo' to engage the Spanish audience.
  The series aims to uncover the story of  Sinaloa cartel leader Joaquín “El Chapo” Guzmán’s rise and fall, through interviews with journalists, Chapo’s family, government officials, cartel hitmen, and citizens living through the drug war’s real-life consequences.
  The first three episodes will be released in English on all major p
  
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• Indinesia’s Ministry of Tourism partners with Grab to bolster vistor numbers

  27-10-2018 06:00
  Grab has joined forces with the Ministry of Tourism of the Republic of Indonesia as the government's mobile platform partner.
  As part of the partnership, Grab has unveiled a campaign #JelajahIndonesiaLebihDekat (#ExploreIndonesiaCloser) to provide safe and convenient travel to tourists. This follows Grab's existing work with the Ministry of Tourism to introduce smart tourism strategies.
  Under the agreement, tourists can rent a Grab Car if they prefer to book a car for a few hours,
  
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