Marketing news

• R/GA and the Ad Council bring back GoVoteBot for midterm election

  26-10-2018 22:28
  In 2016 R/GA created the GoVoteBot with the AdCouncil to help make the voting process more understandable to the electorate. Now it's back for the 2018 midterm elections, beefed up with a new AI component and pushed by a social media campaign to help encourage the nation to get out and vote.
  Every US voter has his or her own highly-personal reason for voting. Whether health, family, safety, income or education, most people vote for their particular interests and ideals. Many people still, howeve
  
  Read more

• Perrier immortalizes Kanye West’s strange SNL costume with Snapchat filter

  26-10-2018 22:13
  French water brand Perrier has paid homage to Kanye West dressing up as one its bottles by allowing Snapchat users to virtually do the same for Halloween.
  Ye, the artist formerly known as Kanye West, Pablo and/or Yeezy, performed wearing a Perrier costume on the 44th season premiere of SNL in late September. The constricting clothing choice raised eyebrows, particularly as no-one could decipher what it all meant.
  One month later, Perrier’s social team has consecrated the performance via th
  
  Read more

• The growth of coffee in China

  26-10-2018 18:42
  In a matter of days, Nestle acquired Starbucks’ packaged coffees and teas business around the world, and Coca Cola unapologetically bought Costa, at a hefty price of $5.1bn.
  While on this side of world big chain coffee brands are forming alliances with FMCG giants to battle each other, as well as against independent coffee makers, for an almost saturated market, China is witnessing its golden time for coffee consumption, which can be translated into the unmissable opportunity for coff
  
  Read more

• In times of unease, consumers want tech to be good and do good: Brands in Motion study

  26-10-2018 18:38
  In a time of global uncertainty and fast-paced innovation in an increasingly tech-enabled world, consumers are looking for more from their brands. More innovation, of course, but with more accountability and a greater sense of purpose, as fears and anxiety grow over how tech might disrupt their lives.
  Technology-based fears, fed by recent tech scandals, high profile data breaches, increased regulations such as GDPR and issues around content moderation, are real and at the forefront of consumers&
  
  Read more

• Advertisement

• After the break-up: what WPP and Kantar could look like without each other

  26-10-2018 18:21
  While it’s been on the cards for some time, WPP’s announcement that it is looking to dispose of a big chunk of Kantar is still significant.
  Under Sir Martin Sorrell, WPP had a policy of not disposing of acquired businesses – after all, in putting an asset on the market you’re suggesting it might not have been the right strategy all along. Such an admission was never WPP’s style – it was also a question of personal pride. 
  New chief executive Mark Rea
  
  Read more

• Best ads in 50 years: Classics don't come better than the Health Education Council

  26-10-2018 18:10
  As part of Campaign's 50th anniversary, we asked the industry to look back on the best ads of the past 50 years. We are revealing one a day for your viewing pleasure...
  
  Read more

• Best ads in 50 years: Embracing the start of the internet with Monster.co.uk

  26-10-2018 18:00
  As part of Campaign's 50th anniversary, we asked the industry to look back on the best ads of the past 50 years. We are revealing one a day for your viewing pleasure...
  
  Read more

• PR misdirection: did Gourmet Burger kitchen cook up a distraction?

  26-10-2018 17:50
  Gourmet Burger Kitchen’s recent curry war campaign is crap. Period. Nobody liked it and it was heavily criticised by those unfortunate enough to watch it. However, it conveniently sunk the news that GBK recently went into administration. This is no fluke and I’d argue that the agency behind the campaign realised that GBK had nothing to lose, did not have a lot of budget for a long, well-thought-out campaign, and they created an idea that was in
  
  Read more

• Advertisement

• Best ads in 50 years: Tango cracking the concept of 'taste visualisation'

  26-10-2018 17:45
  As part of Campaign's 50th anniversary, we asked the industry to look back on the best ads of the past 50 years. We are revealing one a day for your viewing pleasure...
  
  Read more

• Best ads in 50 years: Carling Black Label in a time of big budget and big thinking

  26-10-2018 17:29
  As part of Campaign's 50th anniversary, we asked the industry to look back on the best ads of the past 50 years. We are revealing one a day for your viewing pleasure...
  
  Read more

• Artists create Bhubaneswar's largest wall mural for Odisha hockey men's world cup 2018

  26-10-2018 17:21
  Artists and volunteers have taken over the city of Bhubaneswar to paint the city’s largest wall murals along a 40km road network to promote the Odisha Hockey Men’s World Cup 2018 which is being hosted in the city.
  The murals feature hockey players and the world cup mascot Olly, which is the Olive Ridley Turtle. Odisha’s Gahirmath beach is the world's largest known rookery of Olive Ridley sea turtles.
  The murals can be seen across flyovers from Vani Vihra to Jaydev Vihar.
  The pr
  
  Read more

• NBA hires BBC, Eurosport alum Ralph Rivera to oversee Europe and Middle East expansion

  26-10-2018 17:18
  The NBA has announced the hire of Ralph Rivera as managing director of NBA Europe and Middle East (NBA EME).  
  Rivera has been scheduled to start on Jan 2, 2019, and has oversight of the league’s basketball and business development throughout Europe and the Middle East and has support from existing regional leadership to grow the sport’s popularity.
  The 30-year industry vet was most recently the managing director of Eurosport Digital under Discovery Communications, leading
  
  Read more

• Travel Counsellors appoints Code Computerlove to drive international growth

  26-10-2018 16:58
  Independent travel company Travel Counsellors, which delivers personal, corporate and leisure travel services in seven countries, has appointed Code Computerlove to enhance its online recruitment experience by putting the company’s franchisees at the centre of its digital strategy.
  Headquartered in Manchester, and sister offices in Ireland, the Netherlands, Belgium, South Africa, Australia and the UAE, Travel Counsellors enables 1800 experienced travel professionals across the gl
  
  Read more

• Fat Face unveil new brand identity created by The One Off

  26-10-2018 16:40
  Fashion and apparel brand Fat Face has launched a new identity and brand proposition created by design consultancy The One Off.
  In a project spanning three months, The One Off worked with the brand to develop an identity including new brand collateral across graphics, photography, film and advertising. The new identity and brand proposition ensures that ‘style, life and purpose’ remain at the heart of the Fat Face identity and global campaigns.
  Matt Burnett, head of marketing at Fat
  
  Read more

• How LADbible got people to fight plastic pollution by creating a country

  26-10-2018 16:22
  Reducing plastic waste has been high on the agenda for businesses this year, many of which were shocked into action after seeing the BBC’s Blue Planet II.
  But LADbible was ahead of the curve when it launched its social responsibility campaign ‘Trash Isles’ last year, which aimed to empower young people to lobby the United Nations to acknowledge the issue.
  There is now so much plastic waste that an area the size of France has formed in the Pacific Ocean off the coast of Hawaii.
  
  Read more

• Asos, John Lewis, Aunt Bessie’s: 5 things that mattered this week and why

  26-10-2018 16:13
  Asos brings loyalty scheme to a close
  Asos decided to scrap its A-List loyalty programme this week in a supposed necessary move to allow it to get to work on rewarding its customers “even better”.
  The online retailer said the four-and-a-half year old scheme had failed to engage customers, who preferred its Premier Delivery service instead.
  As far as loyalty schemes go, this one was basic (similar to Boots’s Advantage card) but it wasn’t bad. And it doesn’t mean tha
  
  Read more

• Manifesto joins The Panoply as technology group prepares for IPO

  26-10-2018 15:44
  Digital experience agency Manifesto is preparing to float on the London Stock Exchange as part of digitally-native technology services company The Panoply.
  London-based Manifesto recently signed a binding share purchase agreement with The Panoply, who, in turn, simultaneously signed similar agreements with Norwegian business transformation consultancy Bene Agere, digital transformation specialists Notbinary and distributed software development company Questers. These provide the critical ma
  
  Read more

• Amazon's private-label ambitions 'increase the case for investing in brand-building'

  26-10-2018 14:56
  Tech giant's recent activity includes setting up a pop-up in London to promote its own fashion ranges.
  
  Read more

• Amazon's private label ambitions 'increase the case for investing in brand-building'

  26-10-2018 14:56
  Amazon's efforts to colonise every part of the retail ecosystem mean brands need to ensure they are front of mind before consumers pick up their phones, Wavemaker's global head of ecommerce told Campaign.
  
  Read more

• Tabasco takes Christmas breakfast sandwich on UK tour

  26-10-2018 14:27
  The hot-sauce brand has teamed up with sandwich specialist Max Halley to create a festive version of his ham, egg and chips sarnie, which will go on sale at Tabasco pop-up cafés in the UK.
  
  Read more

• Four agencies battle it out for Lidl advertising business

  26-10-2018 14:25
  The supermarket kicked off the process in August.
  
  Read more

• Four agencies battle for Lidl advertising business

  26-10-2018 14:25
  The supermarket kicked off the process in August.
  
  Read more

• Pandora names Brad Minor as head of brand marketing and communications

  26-10-2018 13:58
  Streaming audio company Pandora has appointed Brad Minor as vice president, head of brand marketing and communications. He will be responsible for defining Pandora’s brand positioning to listeners and the industry together with the brand marketing, communications, experiential and social media teams.
  Minor joins Pandora after serving as managing director of brand, advertising and media at JP Morgan Chase, where he and his team launched the Chase Sapphire Card travel campaigns starring
  
  Read more

• Should brands have a voice on society’s big issues?

  26-10-2018 13:50
  Do consumers really want brands to take a stand when it comes to the defining issues of the day? More marketers than ever are making bold political moves in their communications based on the belief that they do, though the risk-averse approach of staying quiet still wins out for many others.
  YouGov set out to explore this very issue in its latest whitepaper, ‘The social voice of brands’, and here’s a taste of what it found.
  READ MORE: Click here to download the report
  Consumers
  
  Read more

• E45 helps people take back control of their skin

  26-10-2018 13:19
  Visitors can ask experts about skin concerns and learn now to effectively apply the right products to treat problem skin.
  
  Read more

• YouTube Re:View - music collaboration special with Selena Gomez, Dua Lipa and Jonas Blue

  26-10-2018 13:17
  Show me entity :: 20930
  Welcome to YouTube Re:View, a weekly listing of the most talked-about YouTube videos in the UK, brought to you by The Drum. This week we have some of the hottest collaborations around in this music bumper special. DJ Snake, Selena Gomez, Ozuna and Cardi B mix it up with their Spanglish track, Taki Taki; Dua Lipa collabs with one of the hottest K-pop girl bands around, Black Pink; Jonas Blue teams up with Liam Payne and Lennon Stella
  
  Read more

• YouTube Re:View : music collaboration special with Selena Gomez, Dua Lipa & Jonas Blue

  26-10-2018 13:17
  Show me entity :: 20930
  Welcome to YouTube Re:View, a weekly listing of the most talked-about YouTube videos in the UK, brought to you by The Drum. This week we have some of the hottest collaborations around in this music bumper special. DJ Snake, Selena Gomez, Ozuna and Cardi B mix it up with their Spanglish track, Taki Taki; Dua Lipa collabs with one of the hottest K-pop girl bands around, Black Pink; Jonas Blue teams up with Liam Payne and Lennon Stella
  
  Read more

• The Drum’s Diane Young in conversation with Gary Vaynerchuk on campaign success

  26-10-2018 13:00
  It’s hard to know what to judge a campaign on, whether its creative weight alone or online metrics are an accurate measure of working out how well it’s done.
  In a video interview with The Drum’s CEO and co-founder Diane Young, VaynerMedia CEO Gary Vaynerchuk reveals his preference to remain impartial when looking at other brand’s work; as it’s impossible to know how successfully they’re meeting their business goals.
  “I can't know if an Instagram post is
  
  Read more

• The Drum's Diane Young talks health and happiness with Gary Vaynerchuk

  26-10-2018 13:00
  Some may call him a workaholic but entrepreneur-turned-CEO, Gary Vaynerchuk, claims he shouldn’t be unfairly critiqued about his work-life balance if he truly loves and is passionate about his job.
  The Drum’s chief executive officer and co-founder Diane Young sat down with Vaynerchuk for a video interview in which they discussed getting the balance right.
  “No-one talks about quality; everyone's talking about quantity,” he says, comparing his dedication to working to
  
  Read more

• The Drum's 50 Under 30 US, part 5: meet the outstanding talents who complete our list

  26-10-2018 13:00
  Every day this week, The Drum has been publishing profiles of some of the highest achieving women in creativity under 30. Today we present the concluding 10 honorees.
  The Drum's 50 Under 30 US showcases women who have made their mark before the age of 30. Based on nominations from our readers and curated with the help of a panel of industry experts, the list sets out to celebrate female creative talent in the industry, highlighting their careers and their plans for the future.
  See the 2018
  
  Read more

• People power: STFU and do the right thing

  26-10-2018 13:00
  Farrah Bostic isn’t buying any sob stories about advertising being a victim. She says it helped mess up this world we live in and needs to help fix it.
  What makes me angry? You do. Because you are not helpless, but you act like you are.  You are not mere salesmen with typewriters.
  You are much, much more than that. You are part of that great culture making machine, a handmaiden and a muse, to film, music, fashion, the performing arts and the fine arts. You are a close reader of trends
  
  Read more

• In-housing and GDPR blamed for fall in reviews so far this year

  26-10-2018 12:34
  Total number of completed reviews declined 8.2% in January-September.
  
  Read more

• One giant leap: TVC look back over its 10 most memorable campaigns

  26-10-2018 12:13
  TVC Group’s director of client services Dani Bassin celebrates 10 years at TVC Group this month. From The Mall, via the Louvre, to the top of the 02 and the edge of space, here she looks back on her 10 most memorable campaigns from the last decade. 
  Ralph Lauren
  Video of Ralph Lauren Opens His Doors For A Personal Tour Of His Exquisite Car CollectionExhibition of Ralph Lauren's cars at the Louvre
   
  Loading...
  In May 2011, the Louvre opened its doors to exhibit 17 of Ralph Lauren&
  
  Read more

• Liverpool Everyman & Playhouse theatres appoint CTI Digital to support website

  26-10-2018 12:10
  The Liverpool Everyman & Playhouse theatres have appointed Manchester-based agency CTI Digital on a 12-month contract to support their Drupal website.
  The partnership will see CTI initially conducting a ‘digital health check’ and provide hosting. The digital solutions agency will also provide critical and reactive support, with an initial focus on security updates.
  Liverpool Everyman and Playhouse are two distinct theatres which together make up a single artistic organisatio
  
  Read more

• Forward3D swoops for 360i's James Townsend

  26-10-2018 11:57
  Townsend will have responsibility for Forward3D globally, including driving consistency and collaboration across its offices.
  
  Read more

• BBC generation gap widens as young people switch off

  26-10-2018 11:52
  A fresh report from Ofcom has found that increasing numbers of young people are switching off the BBC's television and radio output.
  The TV regulator found that increasing competition from the likes of YouTube and Netflix has led younger viewers to divide their attention.
  People aged 16 to 24 now spend just 80 minutes on BBC content each day – half the average time all age groups as a whole spend.
  In a statement Ofcom wrote: “In part, this reflects a wider shift in the
  
  Read more

• Snap's ad revenues get a self-serve boost but are cracks starting to show in Discover?

  26-10-2018 11:38
  Snap's investment in self-serve advertising has helped it topple revenue estimates for Q3. However, cracks may be starting to show in its Discover product for publishers, with reports Condé Nast US is to set to close a number of channels.
  The Snapchat owner posted a mixed bag of results for the third quarter of the year, noting year-on-year revenue growth of 43% to $298m. It also narrowed losses to $118m from $325m over the same time period.
  During the earnings update,
  
  Read more

• Ads we like: New Zealand Police continues its mission to make the most entertaining recruitment ad

  26-10-2018 11:38
  New Zealand Police has launched a follow up to its popular effort to make the ‘world’s most entertaining recruitment ad’, with a focus on diversity.
  ‘Breaking News’, created by Ogilvy and Sweetshop director Damien Shatford, depicts the police force running a press conference that is hijacked by the inquisitive public.
  The video includes over 70 real police workers, from varied backgrounds and ethnicities, to help promote the country and the force's diversity. Adding
  
  Read more

• The Drum Recommends: Commended - Filling 181 European hotels using paid advertising

  26-10-2018 11:30
  This week The Drum Recommends: Commended is highlighting Crafted’s work on using paid advertising to increase online bookings for Preferred Hotels & Resorts.
  In this series, we explore the finest work created by The Drum Recommended agencies. We will highlight top case studies each week to guide and inspire you in your journey to select a new agency relationship.
  Earlier this year the Recommended Agency Register (RAR) was rebranded as The Drum Recommends to bring it in l
  
  Read more

• Perrier-Jouet stages art-themed Champagne feasts

  26-10-2018 10:57
  Guests can get involved in a hands-on flower design workshop and sit down for a Champagne-paired meal.
  
  Read more

• John Lewis partners Sipsmith for skating and cocktails

  26-10-2018 10:24
  Visitors can learn about the history of gin in London and learn how to craft a festive beverage.
  
  Read more

• Premier Foods marketing director defends traditional role of agencies against backdrop of increased in-housing

  26-10-2018 10:18
  Yilmaz Erceyes, UK marketing director at Mr Kipling owner Premier Foods, has told Campaign the food business has no plans to bring any of its media or creative in-house, despite moves to improve its own data analytics capabilities.
  
  Read more

• Premier Foods marketing chief defends traditional role of agencies amid increased in-housing

  26-10-2018 10:18
  The company's relationship with Carat, McCann and JWT will not be challenged by the growing trend.
  
  Read more

• Snapchat daily active users down 2 million but revenue growth remains strong

  26-10-2018 09:48
  Parent Snap expects another fall in user numbers next quarter.
  
  Read more

• Ketel One inspires Londoners with mindful living

  26-10-2018 09:35
  Guests can learn sustainability tips and how to create sustainable cocktails at home.
  
  Read more

• Google ad revenue up 20% to $29bn but Amazon 'ramps up' competition on search

  26-10-2018 09:17
  Alphabet share price fell after third-quarter results, with total revenue lower than Wall Street expectations.
  
  Read more

• Why ball pools and treehouses won’t make up for crappy company culture

  26-10-2018 09:00
  Have you ever gotten so annoyed with a colleague that you’ve wanted to walk into an empty room and scream? Well, thanks to trendy CEOs’ desperation to embrace office quirks such as padded cells, it’s becoming increasingly possible to do just that without being fired.
  Not a day goes by without a startup owner bragging on LinkedIn about their new ball pool, recycled jet fighter ejector seat, or human-sized Mouse Trap obstacle course. Sure, these gimmicks might initially land you
  
  Read more

• Arsenal guns for 'one-to-one' conversations with fans via quirky Robot Pires chatbot

  26-10-2018 08:55
  London football club Arsenal is aiming to get closer to its global fanbase with the release of a quirky chatbot named after one of its most revered legends, Robert Pires.
  The Gunners’ editorial team and US-based bot specialists GameOn have created a new, personalised comms channel thoughtfully titled Robot Pires across Facebook Messenger, Skype, Slack, Kik, and Telegram.
  Chris Harris, managing editor of digital at Arsenal, outlined how the club's comms team has rej
  
  Read more

• This Girl Can’s third evolution targets lower-income women with a real slice of humour

  26-10-2018 01:01
  Sport England has released the third film in its acclaimed campaign series This Girl Can, poking fun at the universal awkwardness associated with getting fit in order to reach women from lower-income backgrounds.
  The film at the centre of the campaign’s third phase features genuine moments of humour, which Sport England hopes will resonate with anyone that is or once was new to a physical activity. This light-hearted approach – a contrast to last year’s empowering epic Phe
  
  Read more

• ‘This Girl Can’ tackles inequality as it vows to ‘leave no woman behind’ in new push

  26-10-2018 01:01
  Sport England is bringing back its hugely successful ‘This Girl Can’ campaign with a renewed focus on reaching women that failed to be inspired to take up exercise in the first three years of the campaign.
  Research conducted by the government organisation found that despite inspiring almost three million women to take up physical activity since the campaign’s launch in 2015, it hasn’t reached all women “to the same level”. For example, 33.5% of women in lower
  
  Read more

Follow @marketing_UKnws on Twitter!