Marketing news

• Argentinian newspaper retires page no. 20 in honor of Manu Ginóbili

  24-10-2018 22:43
  Manu Ginóbili is one of the greatest international players in basketball history, and a pretty decent amateur bat wrangler (trust me).
  The Argentinian won an Olympic gold medal, and four NBA championships with the San Antonio Spurs. He retired at the end of last season, and the Spurs are sure to hang his iconic number 20 in the rafters.
  Olé, Argentina's only sports newspaper, had their own version of a jersey retirement ceremony. 
  On 17 October, the day of the first
  
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• Snap poaches Amazon's head of ad sales Jeremi Gorman for chief business role

  24-10-2018 18:59
  Snap has poached Amazon's global head of ad sales Jeremi Gorman to take on the role of chief business officer. Her appointment coincides with the hire of ex-Huffington post chief executive Jared Grusd who will fill the chief strategy officer position left vacant by Imran Khan.
  The appointments were announced to staff by Snapchat founder and chief executive Evan Spiegel, who told employees that Gorman would oversee global online sales, customer operations and business marketing. 
  Spiegel&nbs
  
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• Cotton Incorporated and Opening Ceremony highlight the humble T-shirt's place in history

  24-10-2018 18:56
  Cotton Incorporated – the marketing and research company for US Upland cotton – has partnered with retailer Opening Ceremony to pay homage to the humble cotton tee and its history of self-expression. 
  In their ‘The Most Powerful Tee’ campaign, the duo explore how before the wonders of social media, the T-shirt gave people a canvas to share their views.
  The spot was created by DDB New York and features historical footage to highlight the
  
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• US Creative Work of the Week: Wongdoody shows that girls can be anything they want to be

  24-10-2018 18:45
  International Day of the Girl is a youth-led movement fighting for gender justice and youth rights. To give girls everywhere examples of positive power, creative agency Wongdoody and its in-house marketing consultancy, June Cleaver Is Dead (JCID) teamed with global network for women SheSays for a campaign that asked: 'Boys will be boys, and girls will be _____?'
  The video stars girls from all walks of life, proudly stating what they think they will be: champions, scientists, mathematicians, pret
  
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• Universal Music teases launch of 'consumer engagement platform' with NFL marketer hire

  24-10-2018 18:40
  Universal Music Group (UMG) has poached the National Football League’s (NFL) SVP of marketing Jaime Weston to develop what it's described as a 'new consumer engagement' platform in a newly-created marketing role.
  As the group’s first-ever executive vice president of consumer marketing, Weston’s remit will see her develop strategies to grow the global audience for UMG’s artists across platforms, products and initiatives.
  She has also been tasked with developing a ‘co
  
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• Clairol encourages women to see grey hair as a milestone in 'Face Your First' push

  24-10-2018 18:02
  Clairol has launched a campaign that encourages women to embrace grey hairs as just another one of life's milestones – like losing baby teeth or getting that first period.
  The hair brand is launching a movement it's calling 'Face Your First' which seeks to remove the stigma from going grey.
  To coincide with the campaign, the hair-dye company conducted a survey to find out exactly when modern women want to reach key life milestones. The findings revealed that women feel
  
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• WPP consolidation continues as US health units merge into VMLY&R, Ogilvy and Wunderman

  24-10-2018 17:46
  Agency network WPP is forging ahead with its consolidation commitments by integrating its health agencies into some of its largest US agency brands.
  Following VMLY&R's formation from the merger of VML and Y&R, the new entity has now also absorbed the Sudler network to form VMLY&R Health. Meanwhile, Ogilvy CommonHealth joins Ogilvy to become Ogilvy Health and Ghg enters Wunderman to create Wunderman Health. Health offerings at Grey and J. Walter Thompson continue business as usua
  
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• EYNTK 2.0: Increasing user engagement with multi-channel technologies

  24-10-2018 17:20
  In this episode The Trade Desk’s solutions architect EMEA, Urszula Etheridge explains how marketers can increase user engagement with the use of multichannel technologies, make ads more relevant and achieve customer marketing at scale.
  Users are savvy, informed and more knowledgeable on the value exchange advertising brings and advertisers are applying their message in a ‘considered, thoughtful and precise way” says Etheridge.
  “Measuring the customer journey across channe
  
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• Aunt Bessie's parts ways with Margaret and Mabel in new £5m campaign

  24-10-2018 17:19
  Spot encourages consumers to view roast dinners as a realistic meal option.
  
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• Aunt Bessie parts ways with Margaret and Mabel for new £5m campaign

  24-10-2018 17:19
  Aunt Bessie returns to TV today (25 October) with an ad that launches a new brand platform, "Bring out the Bessie in you".
  
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• Starbucks develops American Sign Language branding for first 'signing store'

  24-10-2018 17:03
  Starbucks has opened its first signing store, which will provide employment opportunities for deaf and hard of hearing people, according to a company statement.
  All employees at the Washington, DC store are bilingual in English and American Sign Language (ASL). The concept, which Starbucks claims is the first of its kind in the US, was inspired by a trip to a similar store in Kuala Lumpur, Malaysia in 2016.
  Starbucks worked with deaf and hard of hearing designers and artists to create an in
  
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• Ellen Hammett: Asos A-List’s failure shows you don’t need a loyalty scheme to drive loyalty

  24-10-2018 16:08
  Asos is pulling the plug on its A-List loyalty programme today, taking a £2.7m write-down on the three-year-old scheme.
  The online retailer says it is a necessary move so it can “get to work on even better ways to reward our loyal customers” and at a more global scale. What that actually means remains shrouded in typical Asos mystery, although it wouldn’t come as a surprise if it involves its wildly popular Premier delivery offer.
  A-List worked a bit like Boots’s A
  
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• How brands are looking to prove the ROI of social

  24-10-2018 16:01
  In the early days of social media, marketers could happily dismiss any spend on these nascent platforms as the experimental use of a tiny part of their budget and not worry unduly about measuring effectiveness. Now it’s an entirely different story.
  Social media now accounts for 13.8% of marketers’ overall budgets, with spend increasing more over the past 12 month than in any other year, according to the latest CMO Survey. And this strong growth is only set to continue, as marketers
  
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• Audience targeting is the future of social media: Finalists for The Drum Social Buzz Awards 2018 revealed

  24-10-2018 16:00
  Looking ahead to 2019, what will enable social media platforms to really take off, will be the ability to target their audience, expressed Direct Line Group's social media editor, Alison Traboulsi.
  Industry experts from Cancer Research UK, The Sun, FleishmanHillard, Nasa, Barclays and more came together to judge The Drum Social Buzz Awards 2018.
  Traboulsi continued: "Being able to get granular with your level of targeting will makes it more appealing to brands. Also, how you
  
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• WPP unites health networks into VMLY&R, Ogilvy, Wunderman

  24-10-2018 15:45
  WPP Health & Wellness will be retired.
  
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• The good citizen marketing strategy: walking the talk

  24-10-2018 15:28
  In the second of a two part blog,  Jennifer Wilson of Way to Blue explores the benefits of brands adopting the Good Citizen Marketing Strategy.
   
  A ‘Good Citizen’ marketing strategy is one of the most successful ways of building trust, before during and especially after a problematic situation. We’ve all seen situations in the media where there’s a product recall due to a fault. How can a brand regain its credibility in this space and how will it be able to show
  
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• Rajar Q3 2018: commercial extends lead over BBC

  24-10-2018 14:47
  Total weekly reach for commercial radio stations grew marginally from the second quarter to 35.8 million.
  
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• Domestos aims to raise €2m for Unicef in new campaign

  24-10-2018 14:44
  Activity will run across TV, digital display and social.
  
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• The & Partnership promotes Oliver Feldwick to global innovation role

  24-10-2018 14:25
  Feldwick will help the agency and its clients make better use of new tech.
  
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• How ex-Havas head Dominique Delport is competing with ad agencies at Vice

  24-10-2018 14:19
  He may have left ad land for Viceland, but that hasn’t stopped Dominique Delport from plotting how to win advertising pitches.
  The former global managing director at Havas called time on a stellar 17-year agency career in April to move into media as Vice’s chief revenue officer and international president.
  Since then, he’s been gearing up the youth media brand to compete for the kind of brand business that would’ve once been the preserve of his old agency world.
  Now it's
  
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• US Creative Works: featuring Possible, 72andSunny, Pereira O'Dell and more

  24-10-2018 14:00
  Welcome to The Drum's US Creative Works, supported by Workfront. Dedicated to showing the best creative work in North and South America, we give our readers the chance to decide which work features as our Creative Work of the Week.
  Scroll through the latest work, then click through to the global Creative Works site and see what stands out. For project information, creative credits and more, click on the project to expand to full screen and click on the stars to vote.
  To submit wor
  
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• Rimmel launches social cause campaign to tackle beauty cyberbullying

  24-10-2018 13:45
  The Cybersmile Foundation will launch an AI tool providing young people access to support.
  
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• PMI focuses on design to power new phase for Iqos brand

  24-10-2018 13:38
  Health claims stand alongside talk of beauty and "harmonious texture" at a global product launch in Tokyo
  
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• The Drum’s Diane Young in conversation with Gary Vaynerchuk on inspiring the next generation

  24-10-2018 13:14
  Gary Vaynerchuk, chief executive officer of digital agency, VaynerMedia, sees himself as a black sheep in adland. In a video interview with The Drum’s CEO and co-founder Diane Young, he reveals his desire to continue inspiring the next generation of young talent. He hopes that VaynerMedia will be the “north star” for youngsters today, enabling them to pursue their dreams of beginning a start-up.
  In the clip, Vaynerchuk says: “If we do [establish this movement], then I&rsq
  
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• Engine to consolidate WCRS, Partners Andrews Aldridge, Slice and Synergy

  24-10-2018 13:02
  The Engine Group plans to consolidate several agency brands in the coming months to simplify its offering and leverage the strength of its talent across the group.
  The Drum understands that creative agencies WCRS and Partners Andrews Aldridge are to merge as part of the company's "evolution" early in 2019.
  Consolidation of brand experience agency Slice and sponsorship firm Synergy, in addition to PR agencies MHP and Mischief, are also said to be in the works.
  The globally mar
  
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• The Drum's 50 Under 30 US, part 3: celebrating the upcoming creative stars

  24-10-2018 13:00
  Each day this week, The Drum is publishing profiles of some of the highest achieving women in creativity under 30. Make sure you don't miss out by signing up to our newsletter.
  The Drum's 50 Under 30 US showcases women who have made their mark before the age of 30. Based on nominations from our readers and curated with the help of panel of industry experts, the list sets out to celebrate female creative talent in the industry, highlighting their careers and their plans for the future.
  Here
  
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• All mouth no trousers: do AI assistants have a gender problem?

  24-10-2018 13:00
  If you’re au fait with Netflix’s Black Mirror, you’ll remember the White Christmas special in which one woman is reduced to a ‘cookie’ – a digital copy of her own consciousness that can act as a perfectly tuned subservient personal digital assistant. Now, hold down the home button on your smartphone and listen carefully to the voice that responds: it’s most likely female, and very human.
  AI assistants have a gender problem. It’s one that has now sp
  
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• Hyundai CMO Evans: '94% of customers like or love our car-buying process'

  24-10-2018 12:59
  94% of Hyundai shoppers either 'like' or 'love' Shopper Assurance, Hyundai’s recently-rebuilt car-buying process.
  The finding was one of a few discussed by Dean Evans, Hyundai North America’s chief marketer at the JD Power Automobile Marketing Roundtable in Las Vegas. After piloting the program in Houston, Dallas, Atlanta and Miami in 2017, Evans took the program nationwide across 330 dealerships. In a keynote to automobile marketers, Evans spoke on the premise behind the brand and o
  
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• Amplify's Jeavon Smith promoted to partner and director

  24-10-2018 12:22
  Smith joined the shop in 2017 after nine years at Jack Morton Worldwide.
  
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• Differentiation through disruption

  24-10-2018 12:20
  It’s been 20 years since lastminute.com burst on to the scene and started to shift the travel industry landscape – and frankly it hasn’t stopped moving since.
  Comparison style sites drive the price war in travel, but how can brands enhance and optimise their experience with newer tech to fight back and cut through the noise? What trends should we be paying attention to?
  As a sector it’s perhaps one of the most user-dependent out there. A highly emotive and significant pur
  
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• Facebook embraces Messenger minimalism with streamlined app

  24-10-2018 12:10
  Facebook has produced a spartan new look for its Messenger communications app by stripping out extraneous clutter in favour of clean expanses of white.
  Streamlining an unwieldy nine tabs to just three, the latest iteration seeks to go back to basics by better organising functionalities which had been shoe-horned in over the years while adding some new tricks of its own.
  Explaining the changes Messenger vice-president Stan Chudnovsky said: “Development is a sequential thing. You b
  
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• The best of WCRS: BMW, Carling Black Label, Orange, 118 118 and more

  24-10-2018 12:03
  Adland says goodbye to the WCRS brand after 39 years.
  
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• Facebook ad archive outs top spending political advertisers in the US

  24-10-2018 11:35
  Facebook is making good on its pledge to introduce greater transparency to the political ads bought within its walls, releasing the first of its regular 'ad archive' reports which details the biggest political ad spenders in the US.
  Since May, the social network has been making it easier for US voters to access data about political campaigns that have ran in the country. This ad archive details which page or group paid for the campaign, how much they spent on it, its reach and other ads the
  
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• Rollagranola appoints Kazoo to handle its first PR campaign

  24-10-2018 11:32
  Kazoo Communications has been appointed by granola brand Rollagranola to run the company’s first ever PR programme.
  The agency has been tasked with driving brand and product recognition across consumer and trade media. Rollagranola was founded four years ago and was originally sold on local market stalls. It is now available to buy through Ocado, Planet Organic and globally in Joe and the Juice.
  Robin Longden, founder of Rollagranola said, “Kazoo demonstrated a deep knowledge of
  
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• How do small tech businesses fire up their retail sales?

  24-10-2018 11:31
  Innovation of technology is happening at a ferocious pace and it seems that there’s a gadget for everything and everyone these days.  This has resulted in a very competitive retail environment both on and offline with a continuous flow of new products being launched to market.
  However, it's important to note that much of the new tech coming on to the market is originating from innovative start-up brands who may, or may not, have the marketing muscle or budgets to compete at the same l
  
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• Verizon’s Oath suffers revenue reversal as Yahoo/AOL integration continues

  24-10-2018 11:00
  Communication media company Oath, born out of Verizon’s Yahoo and AOL merger, has posted a 6.9% slump in third quarter revenues to $1.8bn — coinciding with a spell of disruption as management battle to integrate legacy AOL and Yahoo ad platforms by the end of the year.
  The dip in fortunes has forced Oath to row back on its ambitious target of generating $10bn in sales by 2020 as the organisation concedes that revenues are likely to be ‘relatively flat in the near term&rsqu
  
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• Artefact promises 'genuine alternative' to agencies and consultancies with UK launch

  24-10-2018 10:59
  French company aims to become the world's largest independent marketing business.
  
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• China: Quietly leading the global customised tourism industry

  24-10-2018 10:54
  When UK travel companies are still asking whether they should send customers personalised recommendations, hundreds of thousands of Chinese tourists have already made their holidays a much more personal matter.
  Customised travel in China was reserved only for the super rich before 2014, associated with limousines, premium wine, first class flights and five-star hotels. However, the booming economy has given the Chinese middle-class not only a rising spending power but a bigger and more refined a
  
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• Lego, Facebook and Just Eat on why video mobile matters

  24-10-2018 10:19
  As technology gets smaller and continues to evolve, storytellers in the industry must learn to adapt their craft to suit the smaller screen. Creating video with mobile in mind should be essential at this point in the digital era, but you’d be surprised how few marketers adopt this as their main marketing strategy.
  If you’re considering re-evaluating your strategy or you want to prioritise mobile video, head to The Drum’s webinar held in partnership with Spredfast, to find out w
  
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• Engine to drop WCRS and Partners Andrews Aldridge brands

  24-10-2018 10:00
  Group will unveil a new 'integrated' model next year.
  
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• ‘Leading businessman’ slaps injunction on The Telegraph in latest #MeToo scandal

  24-10-2018 09:39
  The #MeToo movement which has done so much to expose sexual harassment and abuse of staff shows no sign of slowing down amid reports that a ‘leading businessman’ has been granted an injunction against The Telegraph to prevent it from reporting alleged misconduct.
  As a result of the legal block the paper is unable to discuss the case in detail but that hasn’t prevented it from skirting round the edges, claiming that its story "would be sure to reignite the #MeToo movement agains
  
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• WPP revenues plunge 1.5% as Read warns: 'We have been slow to adapt'

  24-10-2018 09:20
  The holding group announces plans to sell research arm Kantar.
  
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• The making of the ad: Aunt Bessie's 'Bring out the Bessie in you'

  24-10-2018 08:56
  We go behind the scenes with St Luke's at the shoot of its new £5m campaign.
  
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• Honda ‘ditches’ agencies in move to take charge of its brand

  24-10-2018 08:00
  Honda is rethinking how it works with agencies as it looks to take more control of its brand, cut costs and widen its appeal beyond boy racers on one hand and older people on the other.
  Central to this is the aptly named ‘Engine Room’, Honda’s relaunched content hub. It aims to “bring content to life” in a way the brand hopes will appeal to a younger audience.
  It has been designed specifically to put Honda in the driving seat and give it more control over its onlin
  
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• Vivo signs a content partnership with Taboola to grow mobile audiences for news

  24-10-2018 07:13
  Smartphone brand Vivo has announced a global strategic content partnership with Taboola News to drive engagement and monetisation across Asia.
  As part of the partnership, Taboola will power news on its ‘swipe right’ screen to help expand the audience for the content publishers in Asia. When users swipe right on the home screen, Taboola will showcase personalised news and content from its network of publishers throughout Asia.
  Taboola has partnerships with publishers and marketers suc
  
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• Landor names CCO Knapp as chairman to keep ‘brand strategy’ core to client transformation

  24-10-2018 01:00
  Branding consultancy Landor has expanded its chief creative officer Peter Knapp’s role to include chairman – on the announcement he outlined a commitment to keep branding at the centre of client transformation in the agency.
  The group, credited with the classic Levi’s, FedEx, Coke, British Airways, LG and WWF branding, has promoted the 25-year-veteran to further build out its credentials in service design, branded tech, and innovation.
  At the WPP-owned company, he will report d
  
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