Marketing news

• Reaction: Lenovo rebranded as 'Love On' for a day to mark launch of charity

  23-10-2018 23:30
  For a day, Lenovo re-jiggered its name to become 'Love On' to celebrate the launch of its new charitable foundation.
  Lenovo announced the formal start of the foundation yesterday (22 October), which will focus on STEM education and empowering diverse and under-resourced populations.
  Yolanda Conyers, president of the Lenovo Foundation, said in a statement the name-change encapsulates the mission of the company's new philanthropic arm.
  "For Lenovo, our message to Love On means using our core stren
  
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• Omnicom Media Group wins global Daimler media account

  23-10-2018 22:46
  'It's a blow to the Publicis One schtick -- but for GroupM it's an actual loss.'
  
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• David&Goliath names CP+B’s Marc Schwarzberg as first head of art

  23-10-2018 22:05
  LA shop David&Goliath has announced a trio of creative hires, including its first ever head of art and design in former CP+B creative design director Marc Schwarzberg.
  The new staffers have been brought in primarily to strengthen the work for Kia Motors, the creative agency’s founding and largest client.
  Bobby Pearce, D&G’s chief creative officer, explained: “With the launch of the new Stinger and having won the IQS award over brands like Porsche and BMW, we’ve be
  
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• Refinery29 cuts staff by 10%: outlines evergreen, premium video strategy

  23-10-2018 18:13
  Refinery29 has cut 10% of its workforce after its annual revenue fell 5% short. It has outlined a new video, tech and sales strategies to ensure no further financial shortcomings.
  An internal email co-penned by company co-founders Philippe von Borries and Justin Stefano outlined the need for the business to change, in particular announcing “the very difficult decision to part ways with members of the R29 team”.
  After cutting 34 staff members in December 2017, almost a year later it h
  
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• Brass announces four PR hires following new business wins

  23-10-2018 18:07
  Leeds based creative marketing agency Brass has expanded its PR team with four new hires, following a spate of new business wins.
  Collectively bringing more than 20 years of PR experience, Kiran Watson has joined as an account director, Danielle Stott as an account manager and Jenny Marston and Cathy Skelton as account executives.
  Lucy Baird, Head of PR, said: “This latest influx of new business wins has given our flourishing PR client portfolio at Brass an additional boost and we’re
  
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• Trevor Robertson: burst the bubble

  23-10-2018 18:00
  Trevor Robinson thinks the ad industry is too easy a target. But as those who work in it get further and further away from those they advertise to, maybe we should aim a few shots at it all the same.
  It’s too easy to have a go at the advertising business these days. And at a time when we find ourselves in a post-truth era of Donald Trump and Brexit – just two recent developments that have made many people angry across a broad cross-section of society – it feels a cheap shot, to
  
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• The Drum Experience Awards 2018 finalists revealed

  23-10-2018 17:00
  Following a successful judging day at Hearst Magazines earlier this month, we can now reveal the finalists for The Drum Experience Awards 2018.
  A real step change for the awards this year is the number of categories that have received stronger, more innovative submissions. Compared to last year, entrants who submitted into categories like Retail/In-Store Experiential Brand Activation of the Year have stepped up their game.
  Chair of the judging panel and head of experiential and growth at Geometr
  
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• Woman puts her opioid withdrawal on public display to bring attention to addiction

  23-10-2018 16:47
  A campaign from the Ad Council, the Truth Initiative and the US Office of National Drug Control Policy brought Americans face-to-face with the perils of opioid addiction.
  'The Truth About Opioids' campaign, which was introduced earlier this year, focuses on preventing and reducing misuse of opioids among youth and young adults. The campaign aims to destigmatize addiction by showing it can happen to anybody, quickly.
  'Treatment Box,' produced in partnership with 72andSunny, captures the
  
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• Sublime: Why technology could elevate the creative process

  23-10-2018 16:38
  Rather than fear the development of technology, a new report titled Creativity + Technology: The Formula to Inspire the Future, compiled by The Drum in partnership with Sublime, suggests that it could actually act as an enabler to the creative process. But first, we must redefine what this looks like in today’s digital age.
  Artificial intelligence has proved its ability to outsmart humans across many campaigns. The biggest and arguably most memorable campaign that challenged human intellec
  
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• Taskmasters: who are the marketers of the future and how will they work?

  23-10-2018 16:06
  Marketers of tomorrow will need the skills of a conjurer if they are to combine the myriad tasks asked of them in the fluctuating world of modern commerce.   
  Evolution is a hard thing to predict. Without the benefit of foresight, it’s hard to see the difference between the adaptable and the vestigial – to deduce what’s useful and what will be left behind. The same follows for the marketing industry, where change is one of the few true constants.
  To discuss what the m
  
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• Qumin appoints new account director Sam Phillips

  23-10-2018 15:55
  Chinese focused, London based agency Qumin has appointed Sam Harry Phillips as  account director as the agency aims to build on recent account wins.
  Phillips will oversee the client services department in the UK and joins from Manning Gottlieb where he spent seven years working for a range of brands including Apple Beats, Sony Pictures and PlayStation.
  Arnold Ma, chief executive of Qumin, said: “As we evolve, we want to be able to compete and work at the highest level, globally, not j
  
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• Fast and furious three: car brands rapped for encouraging dangerous driving

  23-10-2018 15:44
  The Advertising Standards Authority has banned ads from Ford, Nissan and Abarth, each of which it found to encourage unsafe or irresponsible driving.
  
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• When building brand loyalty, just listen

  23-10-2018 15:40
  Love is patient, love is kind, but brand love is monetizable, and the first step to building brand love is engendering customer loyalty.
  In an option-heavy world, differentiating between loyalty and heavy-category spending can be tricky. Cardlytics CMO Dani Cushion led a panel at Advertising Week New York to outline the steps brands can take to not only accurately measure loyalty, but to also curate experiences and insights that can further drive positive relationships with consumers.
  As a data
  
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• Three signs it’s time to invest in data science

  23-10-2018 15:23
  Big data is no longer big news. Everyone is using it. Or at least, making an attempt to incorporate some data-driven practices into their marketing setup. The problem? Data has become massively complex and encompassing. Contextualising insights, obtained from a multitude of sources, requires an expert eye.
  But hiring a data scientist can seem a steep investment. So, should you consider taking the plunge? Yes, if you can relate to any of the following problems:
   
  You cannot measure and attri
  
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• Microsoft marketing creates maximum impact, says Lewis Global Marketing Engagement IndexTM

  23-10-2018 14:55
  Microsoft takes the top spot as the company whose marketing makes the maximum impact, followed by Bank of America and Intel according to Lewis Global Marketing Engagement IndexTM.
  The Index is a marketing analysis of the world’s 300 largest public companies and suggests 'Quantified Engagement' as the way forward. The report further reveals that the majority of the world’s largest 300 public companies are failing to look at their marketing mix as one cohesive function. 
  The
  
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• Shoe retailer Dune picks Mother as first creative agency

  23-10-2018 14:45
  Mother will launch the brand's spring/summer campaign in February.
  
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• Marketing Week Meets… Mark Ritson

  23-10-2018 14:36
  The post Marketing Week Meets… Mark Ritson appeared first on Marketing Week.
  
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• Can tobacco companies really play a role in helping people to quit smoking?

  23-10-2018 14:32
  How sincere was Philip Morris' recent ad asking people to help those trying to stop smoking?
  
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• At John Lewis, smartphones are now the most popular way to shop online

  23-10-2018 14:28
  Mobile has overtaken desktop and tablet for the first time as the most convenient way for customers to browse and shop the website at John Lewis.
  Declaring 2018 the “year of shopping on the move”, John Lewis’s annual retail report reveals smartphones now account for 42% of visits (up 17 percentage points year on year). By comparison, desktop’s visit share is down 4 percentage points to 30%, while tablets fell by 12 points to 22%. Orders placed on desktop are down 2% and
  
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• How brands can maximise marketing effectiveness

  23-10-2018 14:22
  While marketing effectiveness might be rising up the business agenda, knowing how to measure and maximise ROI on spend is still a challenge.
  In the fourth episode in this series on marketing effectiveness, created in partnership with Thinkbox, we speak to marketers at brands including Barclaycard, Hiscox and Direct Line, as well as experts in the field from Matthew Chappell at Gain Theory, Mark Ritson and Peter Field on measurement, attribution and long- versus short-term effects.
  Diageo&r
  
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• Influencing algorithms: maximising a brands reach

  23-10-2018 13:49
  Influencers - or content creators as they are known - have proven to deliver results for all types of businesses by creating authentic and engaging content on social platforms where most of us spend a crazy amount of time on. There is no doubt that influencers make huge impacts on consumer buying behaviors, especially now that consumers (especially Millennials and Gen Z) demand more authenticity from brands.
  According to the poll of marketing professionals conducted by Tomoson businesses are mak
  
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• If you want to create great ideas, don’t start by watching ads

  23-10-2018 13:30
  I’m not what you’d really call a heavyweight telly watcher. Well, not compared to most people in the UK at least, who spend 3 and a half hours a day watching TV according to Ofcom.
  It’s not because I don’t like TV. Just that the stuff of advertising life - pitches, late client calls, later-night deckage and travelling tends to come first far too often.
  More’s the pity though. Because every so often a brilliant bit of broadcasting comes along that takes the nation by
  
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• How Joe's shows represent an ambition to go 'toe-to-toe with the legacy publishers'

  23-10-2018 13:28
  Joe Media has lined up a barrage of shows in rugby, football, men's mental health and business to build individual brands in niches where it believes young male audiences are bereft of quality, entertaining options. These shows, it hopes, will bloom into umbrella brands stemming out across various platforms and formats, and even live events.
  Joe recently opened its third studio, a Dublin spot that serves as the home for its latest brand, the ‘House of Rugby’. This is Joe’s atte
  
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• People on the Move including MTV, Truth, Fox, Ogilvy and Universal Music Group

  23-10-2018 13:15
  This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below.
   
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  McCann Central
  McCann Central has added to its senior management team with the appointment of Jacob Dutton as managing director, consulting and Chris Falconer to the position of managing director, McCann Demand.
  Tink Labs Limited 
  Startup Tink Labs Limited has appointed Andrew Wa
  
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• Google shows off Pixel 3 features with five-week activation

  23-10-2018 13:01
  Tech giant will take over a building at Piccadilly Circus.
  
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• The Drum's 50 Under 30 US, part two: introducing the creative leaders of tomorrow

  23-10-2018 13:00
  Each day this week, The Drum is publishing profiles of some of the highest achieving young women in creative roles in North America. Make sure you don't miss out by signing up to our newsletter.
  The Drum's 50 Under 30 US showcases outstanding emerging talent. Based on hundreds of nominations from our readers and curated with the help of industry experts, the list sets out to champion the next generation of industry stars, highlighting their career achievements to date and ambitions for
  
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• ITV shakes up ad sales team with Breakfast merger

  23-10-2018 12:56
  CEO Carolyn McCall wants ITV to be more client-focused.
  
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• How can the creative industries better harness the talents of working parents and support real lives?

  23-10-2018 12:29
  Katie Evardson’s a project manager and a mum. A few weeks ago, she wrote on LinkedIn about her experience getting back into work after maternity leave:
  Show me entity :: 23455
  The post went viral. Shared across multiple social networks, it’s been seen by almost 200,000 people on LinkedIn alone.
  It’s a topic that resonated with a large number of people who shared their experiences getting back into work. Their stories involve:
  taking a (30%) pay cut;
  working weekends;
  changing i
  
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• Amazon’s Alexa spreads her wings with headphone roll-out

  23-10-2018 12:08
  Amazon’s Alexa is set for further expansion following a partnership with chip maker Qualcomm to integrate the voice assistant within wireless headphones.
  The pairing means that Bluetooth headphone manufacturers will be able to enhance the functionality of their devices by inserting custom microchips which enable pairing with a phone enabled with Alexa.
  In this way users will be able to talk to their voice assistant simply by tapping a button, similar in concept to that developed by Apple f
  
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• Pick of the Week: Three may have served up the year's funniest ad

  23-10-2018 11:46
  It's the way you tell 'em.
  
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• Chief and Red C ‘make it happen’ for Fashion World with new campaign

  23-10-2018 11:44
  Media City based production company Chief has produced a new 30 second Autumn/ Winter DRTV campaign for Fashion World - part of N Brown Group plc - that will air on ITV, Channel 4 and Sky, in collaboration with lead agency Red C.
  The ‘Make it Happen’ television ad was filmed at Chief’s onsite studio at Media City, Manchester and directed by New York based Daniel Cohen.
  Through a culmination of live action, stop-motion and green screen technology, the audience is invited to expl
  
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• Mars sets up multisensory hotel

  23-10-2018 11:22
  Shanghai event for Dove chocolate brand encourages visitors to find their 'pleasure profile'.
  
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• Instagram leapfrogs Snapchat in teen popularity stakes

  23-10-2018 11:09
  Instagram has surpassed arch-rival Snapchat among teen social media users for the first time, according to a new survey by Piper Jaffray.
  The investment bank’s number crunchers found that 85% of teens log into Instagram at least once per month, slightly ahead of Snapchat which trailed on 84%, fueling a concurrent rise in the Facebook-owned image sharing platform's appeal to marketers.
  This accolade is a bittersweet success for Facebook however as the parent social platform continues t
  
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• UK and US trade bodies unite behind single industry anti-ad fraud standard

  23-10-2018 10:27
  The Trustworthy Accountability Group (Tag) and Joint Industry Committee for Web Standards (Jicwebs) are deepening their existing relationship with the launch of a single industry anti-ad fraud standard in the UK.
  The US and UK cross-industry trade bodies are set to introduce Tag's 'Certified Against Fraud' programme to the UK from January next year in a bid to bring consistency to the fight against invalid traffic in the digital advertising supply chain.
  Companies that are shown to abide by the
  
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• Twitter purges far-right accounts connected to InfoWars

  23-10-2018 10:25
  Twitter has joined its Silicon Valley stablemates in launching a purge of far-right accounts connected with the notorious conspiracy theory and fake news platform InfoWars.
  According to CNN eighteen individual accounts were suspended in the operation which targeted posts seeking to circumvent a ban on material promoting both InfoWars and its founder Alex Jones in September, when Twitter imposed a permanent suspension on the back of violations to its abusive behaviour policy.
  Twitter has removed
  
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• HSBC's Richard Ayoade-fronted campaign is back with business rallying cry

  23-10-2018 10:25
  J Walter Thompson created the first two spots in the bank's 'Together we thrive' campaign.
  
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• Why young talent would die for a job with your brand

  23-10-2018 10:24
  On the face of it, becoming a great employer brand isn’t that difficult. But for the snag, of course, which is that you will have to bring everything into play fast and keep it alive continuously, because, well, millennial talent is somewhat impatient.
  Money isn’t everything
  Given the current economic upswing, it’s hard enough to find the people you need to fill the vacancies, let alone the most talented. More than ever, it’s more than just a matter of throwing
  
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• Pitch Update: Daimler, ING, Sky and Braun

  23-10-2018 10:02
  Daimler has completed its global media review, while Braun's digital agency pitch is pitting Sir Martin Sorrell's MediaMonks against his old employer, WPP.
  
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• Can Philip Morris International's smoke-free dream succeed in South East Asia?

  23-10-2018 09:43
  As Philip Morris International (PMI) continues on its mission to provide better choices to people who smoke, it faces a major roadblock in Asia Pacific countries that have banned electronic cigarettes (e-cigarettes).
  While South Korea and Japan are its biggest markets for e-cigarettes in APAC, governments in South East Asian countries like Singapore, Thailand, Hong Kong have banned the use of these handheld electronic devices, with Malaysia looking to go down the same path.
  Despite these restric
  
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• Oculus co-founder Brendan Iribe becomes latest high-profile departure at Facebook

  23-10-2018 09:33
  Facebook has been hit by the sudden departure of Oculus co-founder Brendan Iribe just weeks after Instagram co-founders Kevin Systrom and Mike Kriege headed out the door and months after WhatsApp co-founder Jan Koum elected to leave.
  In a resignation post on Facebook, Iribe wrote: “Now is when we get to pioneer the foundation of the next great computing platform and medium – this is our time to be pushing the state-of-the-art onward and upward.
  "Every part of VR and AR needs to
  
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• Advertisers will need third-party auditing under joint UK/US web standards

  23-10-2018 09:31
  Jicwebs will adopt Trustworthy Accountability Group's Certified Against Fraud programme from next year.
  
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• Tortoise rides a subscriber wave: 'It is harder to be popular than it is to be quality'

  23-10-2018 09:00
  Good news came fast for slow news startup Tortoise which has secured over £350,000 worth of Kickstarter backing in under a week. The group’s publisher attributed this success to a “renaissance” in public support for paid-for, premium titles and expressed a desire for the plucky Tortoise to ride that wave.
  Katie Vanneck-Smith, former president of The Wall Street Journal, is one of the high-profile figures leading the ad-free, slow news title as it gears up f
  
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• Mindshare UK strategy chief Matt Andrews departs

  23-10-2018 08:57
  The agency has not confirmed whether he will be replaced.
  
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• Communisis board accepts £154m acquisition bid by OSG Group

  23-10-2018 08:31
  B2B marketing communications business Communisis has agreed a deal valued at approximately £153.8m to be acquired by OSG Group Holdings. 
  Communisis, which counts clients such as EE, HM Revenue and Customs, Coty and Nestlé on its website, has nine offices across the UK, 12 across Europe, and outposts in New York and Hong Kong also. 
  Within its interim half-year results released in August, its chief executive Andy Blundell revealed an increase in sales of 9% with a growth i
  
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• One risk-taking marketer on working for ‘rebel’ brands

  23-10-2018 08:08
  Rory McEntee describes himself as a bit of a risk-taker. Throughout his career he has made decisions that have taken him very deliberately down certain, perhaps less trodden, paths but he has always had a very clear view of the bigger picture and his ultimate end-goal.
  His first big risk was deciding to start his career agency side, despite knowing he eventually wanted to work for a brand. And while it was a move he chose to make in order to get a breadth of experience across multiple brands, h
  
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• MediaMonks poised to beat WPP to Braun digital account

  23-10-2018 07:32
  Sir Martin Sorrell's latest venture is expected to win the pitch against his old company.
  
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• MediaMonks and WPP face off in battle for Braun digital account

  23-10-2018 07:32
  Sorrell's new venture is pitching against his old company for the business.
  
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• SAIC Shanghai Volkswagen celebrates China's growth and beauty in new model launch

  23-10-2018 07:26
  China’s breathtaking and diverse scenery is on display in a campaign by SAIC Shanghai Volkswagen.
  The campaign announces the launch of three VW models: Phideon, Teramont, and Tiguan L, by showcasing the vehicles as they travel through China’s picturesque deserts, mountains and cities.  
  The campaign, which coincides with the 40th anniversary of China’s ‘reform and opening’ philosophy, aims to showcase the car’s features while highlighting China&rsquo
  
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• Adidas India partners Real Kashmir FC to promote football in Jammu and Kashmir

  23-10-2018 06:14
  Adidas India has announced an official partnership with Real Kashmir Football Club (RKFC), the first football team from the valley to qualify for the India's top tier I-League.
  As part of the partnership, Adidas will become the official kit partner for the club and will aim to make football popular in Kashmir.
  Dave Thomas, managing director of Adidas Group, India, said: “Through sport, we have the power to change lives and the Real Kashmir team is a great example of this. Real Kashmir
  
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• Australian Water Corporation hires wildlife vigilantes to encourage people to save water

  23-10-2018 05:17
  Western Australia's Water Corporation urges people to be 'waterwise' with the help of Water Watchers, a team of Western Australian wildlife vigilantes.
  The campaign, titled 'Nature knows best', was conceptualised by The Brand Agency and features four people dressed as Carnaby Cockatoo, the burrowing Bilby, the famous Rottnest Island Quokka and the age-old Marri Tree. They, together, makeup 'Water Watchers' and are raiding people house who are wasting water and encouraging the
  
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