Marketing news

• JD.com targets US customers with flagship store on Google

  22-10-2018 23:44
  JD.com is set to launch a flagship store on Google’s shopping platform to target Amercian shoppers.
  The online store, which will launch before the end of this year, will provide direct sales to US consumers in a bid to grow its presence in the market.
  The move is the first since the two internet giants joined forces in June this year with a view to developing “next generation” retail services. The partnership, which also saw Google invest $550m into China’s second largest
  
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• Adult Swim launches illusory VR campaign to launch series two of Dream Corp LLC

  22-10-2018 23:08
  Adult Swim, Cartoon Network's late night programming block, excels in eccentric programming. So launching a virtual reality ad campaign for an irreverent TV show only makes sense. 
  Turner's Adult Swim has partnered with Omnivirt to launch a 360-degree, virtual reality digital ad campaign to promote season two of Dream Corp LLC.
  "It felt like virtual reality fit perfectly into this show, which is a sort of wacky show where these doctors are unlocking people's dreams," said Omnivert
  
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• China launches trademark office to protect domestic brands IP

  22-10-2018 22:52
  China has launched a trademark office to help domestic brands protect their intellectual property as they expand into overseas markets.
  The Shanghai Trademark Overseas Protection Office will provide advice, training and legal services to Chinese companies. The office will also create a think tank comprised of IP experts to provide guidance for businesses.
  The aim is to provide support to companies faced with international copyright disputes as they expand outside the domestic market across South
  
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• Davos wants everyone to stop calling Saudi conference ‘Davos in the Desert’

  22-10-2018 21:58
  The World Economic Forum (WEF), which organises its annual meeting in the Swiss town of Davos, has taken steps to protect its Davos brand ‘against illicit appropriation’.
  The WEF has issued a statement outlining its objections to the use of the Davos brand for events that have nothing to do with its own activities.
  The announcement comes as the world’s media speculate on the future of the Future Investment Initiative conference in Saudi Arabia, following the murder of journalis
  
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• Ogilvy's Thomas Crampton takes global digital role at Edelman

  22-10-2018 21:54 via campaignlive.com
  Edelman Digital manages more than $200 million in paid media spend.
  
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• YouTube rallies creators to oppose EU copyright law

  22-10-2018 21:42
  YouTube chief executive Susan Wojcicki has voiced concerns over changes to European copyright legislation that she said could hurt smaller original content creators.
  Writing in a blog post, the CEO urged YouTube creators to educate themselves on the legislation and how it could affect their channel, and "tell the world through social media" via the hashtag, #SaveYourInternet.
  “Article 13 as written threatens to shut down the ability of millions of people – from creators lik
  
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• Carolyn McCall wants to shake off ITV’s ‘cosy’ image as it takes on Amazon and Netflix

  22-10-2018 18:03
  Dame Carolyn McCall says she wouldn’t have taken on the top job at ITV if she thought TV was dead – as the tired conversation so often goes. But she knows the landscape has changed and that ITV is going to have to change too if it is going to successfully capture viewers’ attention and the advertising dollars that are being lost to digital platforms and services like Netflix, Amazon and YouTube.
  It’s a very different narrative than in the past, McCall tells Mar
  
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• The Majors Winners: Netflix crowned favourite brand

  22-10-2018 17:45
  Created to highlight the extraordinary work carried out by both individuals and teams, across the creative, design and tech industries, The Majors awards – in conjunction with The Drum – took place last week.
  Netflix, having been crowned favourite brand by the public, they took home the title of Major Brand  while independent PR and creative agency, Taylor Herring, walked away with two awards for both Major Agency and Major PR team.
  This year three new categories were introduced
  
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• Lego ad vet Lars Silberbauer joins MTV to head up digital studios

  22-10-2018 17:40
  Lego ad veteran Lars Silberbauer has joined Viacom as senior vice president for MTV Digital Studios, which will see him relocate from London to New York at the beginning of November. 
  Silberbauer has worked for Lego for seven years and was previously responsible for building up the company's global digital content efforts, serving as senior global director of social media and video. The toymaker now boasts 12 million fans on Facebook and 1bn views across its Yo
  
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• Blinds company Hillarys seals Channel 4 homes sponsorship

  22-10-2018 17:22
  Channel 4 has confirmed Hillarys as the new sponsor of its home coverage. The deal comprises a large portion of the channel's output including Grand Designs; Location, Location, Location, Escape to the Chateau and George Clarke’s Amazing Spaces.
  The blinds brand has snapped up idents throughout these shows as well as securing originals on All 4 and on digital channels. Furthermore, it is entitled to leverage the Homes on 4 brand for the duration of the deal. The sponsorship will kick off i
  
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• Accenture Interactive boosts Latam presence with Brazilian agency acquisition

  22-10-2018 17:20
  Accenture Interactive has acquired Brazilian content marketing agency New Content for an undisclosed sum, further bolstering its stable of agencies across the globe.
  New Content is the second agency Accenture has purchased in Latin America, having bought AD Dialeto in 2015. The deal took place a full year before Accenture kicked off its Emea acquisition spree with Karmarama in 2016.
  The Sao Paulo-based Now Content boasts a staff of more than 200 and counts brands such as Volkswage
  
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• Campari's Appleton Estate gets crafty with curated workshops

  22-10-2018 17:12 via campaignlive.co.uk
  Sessions include steel-forging, candle-making and wood-carving.
  
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• ESPN and AT&T/DirecTV team up for college football campaign

  22-10-2018 16:57
  College football is in full swing, and TV ads are seizing on the fandom and fervor that comes with it.
  AT&T/DirecTV and ESPN Creativeworks have partnered with creative agency Big Block to create 30-second spots that will run on ESPN during every College Gameday show this season.
  AT&T/DirecTV and ESPN Creativeworks have worked together for several seasons. This year they brought in Big Block for a fresh take, featuring superfans from a range of colleges tailg
  
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• Google promos Chromebook with chilling Game of Thrones White Walker presentation

  22-10-2018 16:18
  With the impending return of the final season of Game of Thrones, Google has promoted the efficiency of its new Chromebook with an ad showcasing how organized the series’ antagonizing White Walkers are.
  The search giant has outlined how its hardware could organise an army of frozen undead, as illustrated by unleashing a presentation from the malevolent Night King.
  The brand partnership has aimed to remind the show’s viewers that the White Walkers have advanced through the wall and de
  
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• How Argos shifted customer perception to be known as a modern retailer

  22-10-2018 16:10
  Argos’s ongoing attempt to eradicate memories of bulky catalogues and stubby pens and reposition it as a retailer attuned to modern needs was given a huge fillip last year with the success of the ’80 Days of Argos’ campaign.
  The activity, which scooped the Retail and Video awards at the recent Marketing Week Masters, highlighted the retailer’s ‘Fast Track’ same-day delivery service using the strapline ‘Want it. Get it ’. It also aimed to showcase
  
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• How one luxury hotel group is ‘taking local global’ as it looks to crack the US market

  22-10-2018 16:02
  Culture and community are at the heart of luxury hotel chain The Hoxton, which is on a mission to crack the US market with its “taking local global” strategy.
  The group has just opened its first US hotel in Williamsburg, New York, and has another three in the pipeline, including one in Portland, Oregon, that will open next week. It also has hotels in Paris and Amsterdam.
  Despite being founded in Shoreditch, London, in 2006, the brand does not rely on its Britishness. Instead, it tak
  
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• MPs accuse government of 'hiding' over social media regulation

  22-10-2018 15:40 via campaignlive.co.uk
  Senior MPs complain that only three of 42 previously made recommendations have been accepted outright by the government, while four have been rejected.
  
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• Turkey of the Week: Philip Morris' campaign is a wolf in sheep's clothing

  22-10-2018 15:35 via campaignlive.co.uk
  Never has a wolf in sheep's clothing been more poorly disguised than Philip Morris' ad campaign urging smokers to quit.
  
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• Movers and Shakers: A&E/DDB, Carat, Truth, Jaguar Land Rover, MPC London and more

  22-10-2018 15:30 via campaignlive.co.uk
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• Marketing budgets, product search, retail sales: 5 killer stats to start your week

  22-10-2018 15:19
  1. Marketing budgets rise at weakest pace in nearly three years
  Brands increased their marketing budgets at the slowest rate (2.5%) for almost three years in the third quarter.
  The net balance of those increasing budgets for “main media advertising” – TV, magazines, radio, print and outdoor – was down slightly from 4.9% to 4.8%. Conversely, the net balance of 13.6% reporting higher online spending was stronger than the average budget expansion for online seen in 37
  
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• WikiTribune restructures around community following editorial exodus

  22-10-2018 14:53
  WikiTribune, the ambitious community-driven newsbrand backed by Wikipedia founder Jimmy Wales, has restructured after confirming to The Drum the departure of its original 13 journalists.
  The title’s co-founder, Orit Kopel, has said that it will extend its pilot period while it hunts for a more “community oriented” editorial team that will better work with contributors.
  The site went live in August 2017 with CNN and Reuters veteran Peter Bale as launch editor. Its pitc
  
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• Salad opens London satellite office to support business growth

  22-10-2018 14:10
  Bournemouth-based creative agency Salad is opening its first satellite office in Soho, London.
  With a number of key clients based in London and surrounding areas, the expansion is part of the 17-year-old agency’s strategy to nurture and grow relationships.
  The agency's head of marketing and communications, Fleurie Forbes-Martin, will relocate to London and, from November 7, will be based at private members club The House of St. Barnabas, on Greek Street.
  Forbes-Martin said: “We want
  
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• SkiStar promotes Scandinavia’s largest ski resorts in debut UK advertising campaign

  22-10-2018 14:00
  SkiStar, owner and operator of Scandinavia’s five largest ski resorts, has partnered with MPA Creative and Omnicom’s PHD Manchester to launch it's first national advertising campaign.
  Introducing families and winter sports enthusiasts to the brand’s full-scale ski resorts in Scandinavia, the ‘Discover SkiStar’ campaign uses digital out-of-home to showcase unique skiing experiences and the extensive range of amenities available at featured SkiStar locations.
  Mathias&
  
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• 11 reasons why you should enter The Drum Awards

  22-10-2018 14:00
  The Drum’s global award scheme celebrates the best across digital, media, marketing and advertising industries. We have an award for just about everything.
  You might be asking yourself, why should I enter? What can we do for you?
  Check out 11 reasons why you should be entering our awards.
  Validation
   
   
  We all want to be told we are doing well, to know that we are doing great work for our employers and our clients. Winning a Drum Awards and holding that trophy in your hand gives
  
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• Blockchain media startup Truth parts with its first CEO after only a year

  22-10-2018 11:47 via campaignlive.co.uk
  Mary-Keane Dawson, the chief executive of blockchain media agency Truth, is stepping down after a year in charge as the business changes focus.
  
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• Blockchain media start-up Truth parts with first CEO after a year

  22-10-2018 11:47 via campaignlive.co.uk
  Mary Keane-Dawson, who leaves at the end of the year, to be replaced by Oliver Southgate.
  
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• Blockchain media start-up Truth parts with CEO after a year

  22-10-2018 11:47 via campaignlive.co.uk
  Mary Keane-Dawson, who leaves at the end of the year, to be replaced by Oliver Southgate.
  
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• Mondelez International to 'lift' nation after daylight saving time

  22-10-2018 11:41 via campaignlive.co.uk
  Love Island winners will open a pop-up for one day only.
  
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• DFS showcases sofa collection with 'dinner party'

  22-10-2018 10:42 via campaignlive.co.uk
  Masterchef winner Kenny Tutt takes charge of the menu, while 2LG Studio is creating dining and lounging spaces using DFS's latest sofa collection.
  
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• Philip Morris spoofs Mission Impossible with £2m campaign calling on smokers to quit

  22-10-2018 10:29 via campaignlive.co.uk
  Company announced intention to eventually stop selling cigarettes in the UK at the start of the year.
  
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• Facebook faces further 1m user drop in Europe

  22-10-2018 09:20 via campaignlive.co.uk
  It is estimated that the social network already lost three million European users in the second quarter.
  
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• Media agencies are growing as barriers to entry become 'much higher', Publicis Media CEO says

  22-10-2018 09:07 via campaignlive.co.uk
  Steve King dismisses fears about in-housing and 'disintermediation'.
  
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• Netflix, Philip Morris, Ryanair: Everything that matters this morning

  22-10-2018 08:45
  Tobacco company Philip Morris launches stop smoking campaign
  Philip Morris is launching a new campaign today to encourage smokers to give up cigarettes. The Hold My Light campaign aims to persuade smokers to go smoke-free by encouraging friends and family to offer rewards in the first 30 days of quitting.
  The campaign suggests four ways to give up cigarettes, including going cold turkey, using nicotine patches, vaping and using heated tobacco products.
  The £2m campaign will run across dig
  
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• Morrisons, Costa, O2: Everything that matters this morning

  22-10-2018 08:45
  Morrisons could face ‘vast’ compensation bill for data breach
  Morrisons could be forced to pay a “vast” compensation bill to staff who were affected by a data breach in 2014.
  The supermarket lost a key court ruling yesterday (22 October) having appealed against an earlier decision that it was responsible for an ex-employee leaking more than 100,000 staff members’ personal information, including names, addresses, bank details and salaries.
  More than 5,500 employees
  
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• McDonald’s, Ford, Rimmel: Everything that matters this morning

  22-10-2018 08:45
  McDonald’s speeds up restaurant upgrades as sales growth slows
  McDonald’s is speeding up plans to upgrade its restaurants, particularly in the US, after sales growth slowed and fell behind other countries including the UK, Australian and France. The company says it will now spend $2.5bn in capital expenditure this year, mostly in the “very competitive” US market.
  Sales at its international business was up 4.2% year on year in the quarter, but in the US were up just 2.4%.
  
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• Debenhams, AB InBev, WPP: Everything that matters this morning

  22-10-2018 08:45
  Debenhams to close 50 stores amid widening losses
  Debenhams is to close 50 of its 166 stores over the next three to five years in the wake of a £491.5m loss.
  This is a significant increase on the 10 stores previously earmarked for closure over the next five years and is likely to affect 4,000 jobs according to BBC reports.
  Profit posted by the department store chain also plummeted, falling 65% to £33.2m in the year to 1 September. Like-for-like sales during the period declined
  
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• Amazon, Google, Snap: Everything that matters this morning

  22-10-2018 08:45
  Record profit for Amazon but shares fall
  Amazon has reported a record profit of $2.88bn for the third quarter compared to $256m this time last year. It is the fourth consecutive quarter profit has been above $1bn.
  However, shares in the company fell 8% due to revenue growth being lower than expected and a disappointing sales forecast for the Christmas season.
  While sales grew 29% to $56.6bn in Q3, the online giant is forecasting growth of just 10% to 20% in the final three months of the year.
  &
  
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• Birds Eye on rethinking its ‘bland’ marketing strategy to save the frozen food category

  22-10-2018 08:25
  Three years ago Birds Eye’s marketing was mess with no clear brand vision. The frozen food category was deteriorating and the business was staring down the barrel of a steady 6% year-on-year decline when Steve Challouma took over as marketing director in 2016.
  “Frozen food was quite a troubled category and had lost its way. Our brand was a huge part of the problem and we were dragging the sector down with us,” he explains.
  The company’s marketing strategy was largely to b
  
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• Dentsu Aegis Network's Merkle buys digital agency Namics

  22-10-2018 08:21 via campaignlive.co.uk
  European acquisition will boost customer experience offering.
  
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• Tom Goodwin: The unlikely secret to direct-to-consumer success

  22-10-2018 08:07
  When I was eight I would go to the Hook Norton village shop and buy the TV Times and the Radio Times, it was our way to know what was on TV.
  The Radio Times covered the BBC channels and even in the earliest stage of my ad land career I could tell it was a bit posh. The TV Times was downmarket; I knew this because the ads were for crap things. It had coupons to buy slippers that old people must have liked, and mail order firms that sold only trousers. These were companies that did one thing well
  
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• Times Internet's chief people officer on how the company achieved gender pay equality

  22-10-2018 07:25
  In the 'Global Gender Gap Report' released by the World Economic Forum (WEF) last year, India was ranked a lowly 108 out of 144 countries on the gender equality scale.
  However, Times Internet recently announced that it achieved overall gender pay equality, post an independent pay equity audit across the entire organization by Aon. The results showed that there is no gap between female and male employees with respect to pay, rewards, and promotions at the company.
  The Drum spoke with Ra
  
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