Marketing news

• MTV scoops up Lego's Lars Silberbauer for digital content role

  21-10-2018 22:16
  The marketing executive will be leading Viacom's MTV Digital Studios.
  
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• Innovation in B2B needs human insight

  21-10-2018 14:46
  At a time when all businesses are grappling with digital disruption, the need to innovate, move faster, reduce costs and accelerate growth, what B2B marketers need more than ever before is the ability to truly understand their customer.
  But the question remains: how do you truly develop a deeper understanding of the business customer amidst the complexities of the B2B buying journey?
  And more importantly: how and why should B2B businesses consider investing not just in tech transformation but al
  
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• Google pledges to take down ads for rip-off US Esta services

  21-10-2018 14:35
  Google says it is clamping down on ads for copycat websites that trick travellers into paying over the odds for US entry permits.
  Visitors to the US must complete the Electronic System for Travel Authorisation (Esta) which costs $14 (£10.70) on the official website run by the US Department for Homeland Security.
  But since Esta’s introduction in 2010, many legitimate-looking imitator sites have spawned in search rankings. Some scam users into paying as much as $80 for the same service
  
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• Washington Post advertising chief Jed Hartman leaves the company

  21-10-2018 13:36
  The Washington Post’s top advertising executive has left the company abruptly.
  Staff were told last week that Jed Hartman, who had served as chief revenue officer for almost four years and was listed as vice president on The Post’s masthead, was no longer with the business.
  His colleagues were said to have been "shocked" by the announcement, according to The Post’s own coverage, and have been given no explanation.
  The company shed no further light on the unexpected departure to
  
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• Washington Post ad chief Jed Hartman leaves unexpectedly

  21-10-2018 13:36
  The Washington Post’s top advertising executive has left the company abruptly.
  Staff were told last week that Jed Hartman, who had served as chief revenue officer for almost four years and was listed as vice president on The Post’s masthead, was no longer with the business.
  His colleagues were said to have been "shocked" by the announcement, according to The Post’s own coverage, and have been given no explanation.
  The company shed no further light on the unexpected departure to
  
  Read more

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