Marketing news

• Film fans see red over Netflix ‘targeted’ posters for black viewers

  20-10-2018 23:00
  The streaming service’s customers say they are being duped by marketing that shows minor cast members as leading charactersFor anyone familiar with spending an unrelaxing hour scrolling through the Netflix menu trying to work out what to watch, the idea that one of the world’s biggest media companies would personalise your viewing choices might be welcome.Binged through Making a Murderer? Try The Staircase. Enjoyed Unbreakable Kimmy Schmidt? Make your way through The Good Place. So f
  
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• Manchester United signs True Religion as global denim partner

  20-10-2018 17:25
  Manchester United has joined forces with denim brand True Religion to unveil club branded denim clothing.
  As part of the partnership, the collection will feature jeans, shirts and jackets, including a limited-edition denim jacket embroidered with the club’s crest.
  True Religion will roll out  men’s & women’s co-branded clothing on sale beginning 26 October in the club’s Megastore as well as online via United Direct and truereligion.com and eu.truereligion.co
  
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• Lidl backs Irish campaign to bolster media coverage of women in sport

  20-10-2018 13:54
  Discount supermarket Lidl Ireland has begun a print campaign to encourage participation and media coverage for women's sport by 2020.
  The campaign titled #20x20 aims to encourage a 20% increase in attendance, participation and media coverage of women's sport in the next two years. 
  The print ad published in The Independent features a dummy page and at the bottom it is mentioned that "This is not a mistake. this page should be filled with the incredible achievements of women in sport. By 202
  
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• eBay to acquire Motors.co.uk to combat AutoTrader

  20-10-2018 10:34
  eBay has agreed to buy the website Motors.co.uk to transform it into an ad site for cars to rival AutoTrader.
  As part of the acquisition, currently Cox Automotive owned Motors.co.uk will merge into eBay owned classified ad site, Gumtree UK. The deal is expected to be completed by early next year.
  As per eBay, the combined group will offer more than 620,000 car listings, against Auto Trader's 500,000.
  Gumtree UK general manager Matt Barham said: ‘This acquisition would finally pre
  
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• First Bus reveals double decker bus inside giant toy box

  20-10-2018 09:38
  First Bus unveiled its new buses in George Square, Glasgow inside a giant 'HotWheels-style’ box.
  The campaign 'Full of More' conceptualised by MadeBrave, showcased the new bus fleet, which are low on emissions and fitted with leather seats, free WiFi and USB ports.
  The launch of the new bus was covered live on Facebook and via Instagram Stories, and a short film of the event was also created.
  Stephen Weir, operations director, MadeBrave said: “From concepts to bui
  
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• Sony Pictures Network India renews digital partnership with ABB FIA Formula E Championship

  20-10-2018 08:55
  Sony Pictures Network India (SPN) has extended its television and digital rights partnership with ABB FIA Formula E championship.
  As part of the renewal, SPN will continue to broadcast each round of the ABB FIA Formula E Championship for a further two seasons across the Indian sub-continent - including India, Pakistan, Sri Lanka and Bangladesh.
  SPN will also have analysis and reaction with supplementary magazine shows and highlights packages. The participation of Mahindra and Mahindra racin
  
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• It's good to talk: agency growth stories

  20-10-2018 03:14
  In a continuing series, The Future Factory delves into some of the most interesting agencies to unpick their unique growth journey.
  This week Alex Sibille, founder of The Future Factory interviews Tom Wood, founder & managing partner of Foolproof – the digital product and service design studio focused on better representing the end user in the design process.
  At 16 years old Foolproof has made acquisitions, been acquired and expanded internationally. Here is Tom’s take on the cha
  
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