Marketing news

• Footlocker and Nike celebrate return of basketball with pop-up experience

  19-10-2018 22:50
  The NBA is back, and Foot Locker and Nike are celebrating with a new type of mobile pop-up shop.
  'House of Hoops' by Foot Locker will appear around the country during key basketball moments. The first one showed up yesterday (18 October) in Los Angeles for LeBron James' first game with the Lakers. 
  "We are excited to partner with Foot Locker on the House of Hoops Courtside experience," said Brian Zappitello, general manager of Nike Basketball North America. "House of Hoops has bee
  
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• Duncan Channon names John Kovacevich as ECD

  19-10-2018 21:06
  San Francisco indie Duncan Channon has hired John Kovacevich as executive creative director.
  Kovacevich has spent nearly four years as a freelance creative director, working directly with Facebook, Airbnb and Google, as well as 215 McCann and Mekanism.
  He also moonlighted as the voice behind the 97% Conference Twitter account, a parody account made to counter Kat Gordon’s 3% Movement.
  Pay no attention to the women behind the curtain!! #MaintainTheRatio #Please? https://t.co/2JTjtVx2kj
  
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• Bryan Cranston delivers a love letter to blue collar America in W+K’s first work for Ford

  19-10-2018 20:45
  Wieden+Kennedy New York has unveiled its first campaign as Ford’s official innovation partner – a cinematic, capitalist tribute to American manufacturing that pokes fun at Silicon Valley’s penchant for talking in platitudes.
  W+K was appointed to the brief back in August while the brand’s creative agency review was ongoing. Last week the network was announced as Ford’s official innovation partner, while Omnicom's BBDO scooped lead creative in a blow to WPP.
  
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• Interpublic outpaces industry, again, in Q3 earnings

  19-10-2018 18:39
  The holding company reaffirmed its full-year target for organic net revenue growth in range of 4 to 4.5 percent.
  
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• The best Twitter reactions to Nick Clegg's shock Facebook hire

  19-10-2018 18:35
  Ex-deputy prime minister Nick Clegg is to hang up his governmental boots as he joins challenged social giant Facebook. 
  Facebook's decision to appoint Nick Clegg as head of global affairs and communications has left some a little gob-smacked. Here's what Twitter had to say...
  Some saw the irony 
  Initially popular with the young but now no longer trusted, Facebook appoints Nick Clegg.
  — Stig Abell (@StigAbell) October 19, 2018The last thing Facebook needs right now is a polit
  
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• Accenture, Xandr and Engine execs among additions to Ad Council board of directors

  19-10-2018 18:07
  The Ad Council has unveiled its list of new members to its board of directors. The additions notably include Kasha Cacy, Engine global chief executive; Kirk McDonald, Xandr chief marketing officer; and Amy Fuller, Accenture chief marketing and communications officer.
  In a statement from Ad Council, the board of directors comprises of a group of senior marketing and media executives who provide expertise, insights and financial support to ensure campaigns are impactful and effective.
  “Our B
  
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• Dry your eyes with a huge, outdated tissue: Kleenex Mansize is no more

  19-10-2018 18:02
  The brand’s parent company has changed the name of the line to Extra Large. Could the age of the man-specific product be coming to an end?Name: Mansize.Age: 62. Continue reading...
  
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• TV Ad Spend Weekly: MetroPCS reintroduces itself as Metro by T-Mobile

  19-10-2018 17:08
  Brands continue to invest heavily in above-the-line content, and television is still seen as the place brands want to be. Each week, in partnership with Kantar Media, The Drum looks at which brands have been investing the most in newly-launched creative on US national broadcast and cable TV.
  Ad spend on national TV fell during the week of October 8 compared to the previous week for both new and total expenditures. Total investments reached $951m, including $124m from new advertising.
  Fox was the
  
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• Sky adds Mother to TV account agency roster

  19-10-2018 16:55
  Sky has added creative agency Mother to its UK agency roster with a brief to help the broadcaster communicate the value of its TV proposition. 
  The agency has been tasked with delivering an integrated campaign to help hook the UK on Sky's originals and help it stand out from pay TV rivals.
  Luke Bradley Jones, chief marketing officer of Sky UK and Ireland, said: “Mother demonstrated a real passion for our brand and understanding of our ambition and we’re excited about w
  
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• Recommended reading: Story-driven marketing and tackling ignorance

  19-10-2018 16:12
  The Perils of Perception: Why we’re wrong about nearly everything
  By Bobby Duffy
  Are you ignorant? Probably. From politics to parenting, managing director of Ipsos Mori Social Research Institute, Bob Duffy, uses this book to prove the huge gap that most of us have between perception and reality.
  Grounded in facts, facts and more facts, Duffy seeks to dispel myths around a range of topics while also showing how dangerous these misconceptions can be. The book breaks down the areas we usuall
  
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• The World View: What’s Next For TV?

  19-10-2018 15:49
  We’ve waited with baited breath to find out what the future of TV looks like and finally we can reveal that we have some answers to bestow upon the industry.
  The Drum and RTL AdConnect are holding a breakfast event next month in New York that unpicks the evolution of TV and offers some insight into the changes and their effect on the industry.
  What with cross-platform viewing to contend with, traditional live TV, on-demand video streaming services, in-app video and social media, it’s
  
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• Isobar launches Blockchain Playbook to help marketers embrace technology

  19-10-2018 15:41
  Global digital marketing agency Isobar has published a playbook to explain what blockchain is, how the technology works in practice and how it can be integrated into businesses today, including high growth markets Brazil, India and China. The playbook unpacks blockchain’s potential impact on the global media and marketing industry including supply chains, transparency, brand management and creativity, as well as explaining what marketers should do next. 
  Vikalp Tandon, global chief te
  
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• Ben Davis: Get existing tech right before focusing on the future

  19-10-2018 15:29
  Business transformation consultants who spend too much time on LinkedIn, agency sales folk who need to pad a presentation, or Marketing Week writers who have to hit their word count – all are fond of bandying around a bit of Heraclitus: “Change is the only constant”. Hmm, yes, lots of nodding.
  The most refreshing thing, though, that has happened this year is that all the usual talk of disruptive tech has been noticeably less feverish.
  And with the publication of the latest Gar
  
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• Giffgaff pulls 'traumatising' Halloween ad featuring orphan girl

  19-10-2018 15:22
  Giffgaff has apologised and pulled its Halloween campaign following complaints that its ad about an orphan girl was offensive and traumatising for vulnerable people.
  
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• Isobel wins Caffe Nero creative account

  19-10-2018 14:55
  Agency is tasked with promoting the café chain's specialist coffee credentials.
  
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• Campaign Agency of the Year marketing judges revealed

  19-10-2018 14:43
  There will also be awards for PR, independent and brand experience agencies for the first time.
  
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• Sky appoints Mother to agency roster

  19-10-2018 14:27
  The shop will create a campaign for Sky TV.
  
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• Nick Clegg appointed Facebook head of global affairs and communications

  19-10-2018 14:19
  Facebook has hired former deputy Prime Minister and leader of the Liberal Democrats Nick Clegg as its new comms and global affairs lead.
  
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• Tesco, Heineken, Dollar Shave Club: 5 things that mattered this week and why

  19-10-2018 13:13
  Tesco is integrating Clubcard into its healthy eating mission
  Seven in 10 families believe supermarkets can help them make a better choice when it comes to health and nutrition, while 27% agree they get confused about what is healthy and unhealthy.
  This is according to Tesco, which says it has been committed to helping people eat more healthily since 1984 when it became the first retailer – it claims – to launch a healthy living range.
  Fast-forward more than three decades at the UK&
  
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• TV is medium most likely to create positive response, consumers say

  19-10-2018 12:45
  Study also found that TV was considered the most trustworthy for brand messages.
  
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• Tilda celebrates cultural and culinary diversity in debut work by Havas London

  19-10-2018 12:07
  Campaign is rice brand's biggest marketing investment in 45-year history.
  
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• Best ads in 50 years: Silk Cut showed Paul Arden's genius

  19-10-2018 11:29
  As part of Campaign's 50th anniversary, we asked the industry to look back on the best ads of the past 50 years. We are revealing one a day for your viewing pleasure...
  
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• Agencies are warned: don't insist that clients use only a 'big four' auditor

  19-10-2018 11:23
  The accountancy standards body has written to the six major agency groups.
  
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• Carat poaches Zenith's Lucy Ogilvie for CSO role

  19-10-2018 09:51
  Agency has also hired P&G's Flora Kessler to join the strategy department.
  
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• Dead meat: brands and the vegan dollar

  19-10-2018 09:00
  You’ll find every flavour of trader at the Open Market in Brighton, UK. There’s a greengrocer, a haberdasher, an apothecary. A barista, a florist, a chocolatier. There’s a key cutter, a bookseller, a pâtissier.
  What there isn’t, however, is a butcher. Not any more anyway. There were two when the market opened, but the second of them folded in December due to an unsustainable lack of demand.
  The large double unit they occupied didn’t remain empty for long thoug
  
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• How Chinese companies are gaining momentum in the West

  19-10-2018 08:45
  Chinese brands may be based miles and miles away, but they could be close to becoming household names in the West.
  The Futurebrand Index reorders PwC’s Global Top 100 based on a brand’s ‘futureproof factor.’ It reads almost as a crystal ball of company success, and if you peer into this year’s clairvoyant ranking, it shows a world where Chinese brands can hold a strong global footing.
  In 2016, only two Chinese brands ranked in the top 25 of the index; this year&rsqu
  
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• L’Oréal CMO: Companies that just sell products will not be successful

  19-10-2018 08:44
  L’Oréal believes that companies that just sell products will not be successful in the future, with its chief marketing officer in Western Europe, Stéphane Bérubé, saying services are becoming key to reaching and engaging with consumers. 
  “L’Oréal’s has been selling products for 110 years but we need to start selling services. I believe that the company that just sells products will not be successful,” he told the Festival of
  
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• Aussies urged to 'do something' about disrespectful behaviour towards women in interactive campaign

  19-10-2018 08:40
  Australians are being encouraged to speak up and do something when they see women being disrespected in a campaign for violence prevention.
  The campaign, ‘Doing nothing does harm’, aims to help people to identify disrespectful behaviours towards women and provide them with the confidence to do something about it.
  Created by Australia's national body for the prevention of violence against women, Our Watch, and Thinkerbell, the campaign includes a series of interactive videos highlight
  
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• Ritson and Facebook go head-to-head on the big questions in marketing

  19-10-2018 08:00
  Last year at the Festival of Marketing, Mark Ritson took on Byron Sharp to debate the influence of the latter’s book ‘How Brands Grow’. This year, Ritson was on stage with Facebook’s regional director of Northern Europe Steve Hatch as both looked to get answers to some of the most pressing questions in marketing at the moment.
  Gone were the podiums and trying to get one over on each other. Instead there was a sofa and nine questions, six from Ritson and three from Hatch,
  
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• Gucci avoids Alibaba and JD.com due to counterfeiting fears

  19-10-2018 00:08
  Gucci is reluctant to partner with Chinese e-commerce giants Alibaba and JD.com due to the widespread counterfeiting on the platforms.
  The luxury brand’s chief executive officer Marco Bizzarri has blamed the widespread counterfeiting on the Chinese e-commerce platforms as the reason the luxury brand continues to avoid working with the sites.
  Speaking at the Business of Fashion conference in Shanghai, Bizzarri said, “Frankly speaking, on most of the platforms there’s a lot of co
  
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