Marketing news

• Chinese news giant Jinri Toutiao takes on Alibaba and JD.com with e-commerce app

  18-10-2018 23:51
  Chinese news platform Jinri Toutiao has launched an e-commerce app in a bid to challenge Alibaba and JD.com. 
  The app, Zhidian, will leverage the platform’s massive audience and traffic to sell consumer goods such as clothing, food, kitchenware and household goods.
  Jinri Toutiao’s news platform has more than 200 million users and the company also owns the hugely successful short video app Douyin, which is known as TikTok outside of China.
  Zhidian is the latest e-commerce app to
  
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• Gourmet Burger Kitchen pulls ‘racist’ #CurryWars campaign video

  18-10-2018 19:56
  Gourmet Burger King (GBK) has deleted all online evidence of its latest campaign video, which featured a white man telling independent curry house owners that their food is not authentically Indian. The film was labelled as 'racist' by a number of online commentators. 
  The #CurryWars campaign was created to promote the restaurant chain’s Ruby Murray burger, which the brand claims is ‘good enough to start a curry war’. It was devised by integrated London agency Yo
  
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• Miss America on stewarding the pageant brand's '2.0' update

  18-10-2018 18:30
  The Miss America pageant was created back in 1921 as a marketing tactic: it was Atlantic City's last-ditch effort of drawing in beach goers for one more week after Labor Day. For decades, it was a spectacle that involved upwards of 50 women in what looked to be one of the toughest interviews in the world – judged on their looks, their bodies (in evening wear and bathing suits), their talent and their intellect.
  This year, the annual pageant was forced to reset everything. A 2017 defin
  
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• Brands in Motion survey reveals consumer habits around technology

  18-10-2018 18:18
  It’s no wonder consumers are becoming increasingly distrustful of technology, given the string of scandals that have emerged against the sector and ongoing drawn out fears around privacy and data protection.
  In the second annual study compiled by Brands In Motion in partnership with WE Communications and YouGov, consumers revealed that they wanted brands to innovate, but that they also wanted to see technology being used more ethically and responsibly.
  With fears that personal data is bein
  
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• Is it time to take your customer journey back to the basics?

  18-10-2018 17:04
  Does the following scenario sound familiar?
  As a recent transplant from the U.S., I wasn’t expecting to find that the large internet providers here in the U.K. have stellar, finely tuned customer journeys. They get a bad rap virtually everywhere. But after choosing one of the big providers, my album of worst hits for customer journeys got a new #1 track.
  My journey started with a phone call, where, after too many confusing package options, I learned that an engineer will be out to set up m
  
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• Government launches £60m competition to to bolster children's programming

  18-10-2018 16:52
  Production of new children's content has declined considerably in the past decade, resulting in a significant amount of programming being repeats.
  
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• Government launches £60m competition to combat repeat-heavy children's programming

  18-10-2018 16:52
  The government wants to arrest the decline of children's content producing in the UK with a £60m competition.
  
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• Government launches £60m competition to bolster children's programming

  18-10-2018 16:52
  Production of new children's content has declined considerably in the past decade, resulting in a significant amount of programming being repeats.
  
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• McLaren and Coca-Cola to partner for the remainder of the 2018 F1 season

  18-10-2018 16:35
  Another drinks company has entered the Formula 1 (F1) sponsorship roster, as McLaren and Coca-Cola announce their new partnership.
  Coca-Cola will be part of the McLaren Racing livery for the remainder of the 2018 F1 season. 
  Although the drinks company has a long history of sports sponsorship, including motorsport, this is the first time that Coca-Cola will be carried by an F1 car. 
  Ricardo Fort, vice president, sports partnerships, Coca-Cola, said:"We are looking forward to
  
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• Dior, Apple, Nike: The top 10 YouTube ads in September

  18-10-2018 16:21
  1. Joy by Dior – The new fragrance
  Dior’s campaign for its new fragrance Joy, featuring actress Jennifer Lawrence, is everything you might expect from a high-end brand – it’s sleek, it’s aesthetic and it’s glossy. Set in the garden of a luxury home in Los Angeles’ Hollywood Hills, the ad is set to classic Rolling Stones tune ‘She’s a Rainbow’, which also featured in Apple’s ad for its iMac Colours in 1999. Throughout the slow-mot
  
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• Scrabble marks 70th with giant tile installation

  18-10-2018 16:00
  Scrabble, the board game owned by Mattel, is marking its 70th anniversary with giant tiles in an activation that explores how words and language have evolved over the years.
  
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• Dollar Shave Club shifts business model as subscription growth slows

  18-10-2018 16:00
  Dollar Shave Club has shifted its business model to be more flexible in a bid to boost sales as subscriber growth rates slow.
  The razor subscription service, which has expanded beyond razors to products such as body wash and deodorant, is trying to drive up basket size and frequency of purchase by making it easier for people to repurchase new products beyond razors.
  Dollar Shave Club is still gaining subscribers at a rate of 10% a year and now has 3.9 million subscribers. But it is facing incre
  
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• Leo Burnett's Mark Tutssel to receive new honour from Epica Awards

  18-10-2018 15:59
  The Epica Awards has announced that Mark Tutssel, executive chairman of Leo Burnett Worldwide, will be the first recipient of its Creative Leaders Tribute at its ceremony in Amsterdam next month.
  
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• Jaguar Land Rover marketer Ian Armstrong departs carmaker

  18-10-2018 15:53
  Armstrong leaves without a job to go to amid restructure at automotive company.
  
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• Scrabble celebrates its 70th anniversary with a European tour of pop-up stores

  18-10-2018 15:46
  Scrabble will mark its 70th anniversary by opening a pop-up store in the lower ground atrium of Westfield London on Sunday 28th October from 12- 8pm.
  The pop-up exhibition will showcase the popular board game through different immersive experiences, including a giant 3D Scrabble tile. Scrabble team has also created a Scrabble Space Edition, specially designed to be played in orbit as "it is the game which astronauts are encouraged to play in space."
  Chris Hadfield, an astronaut, s
  
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• How Bodyform took the ‘toxic shame’ out of periods

  18-10-2018 15:32
  Blood is not something people normally like to see but for the female 50% of the population it is a sight they deal with on a monthly basis. Yet despite being a completely natural and healthy occurrence, menstruation has long been a taboo subject, something that causes people to blush or is simply not talked about. Scarily, 56% of teens would rather be bullied at school than talk to their parents about periods.
  Sanitary care brand Bodyform, which is number two in the market behind Procter
  
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• Culture Trip releases a mag to tackle the 'myth that millennials don’t like print'

  18-10-2018 15:14
  Travel, media and entertainment start-up Culture Trip is taking a journey from the confines of digital into a magazine tailored for a millennial audience.
  The Culture Trip Magazine will aggregate and curate the best stories produced by the media platform’s creators. The tech start-up is embracing old media to reach a young audience – seemingly shrugging off often repeated concerns that print is not the format to reach this audience.
  Online, the title boasts 18 million monthly unique
  
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• Best ads in 50 years: The birth of shocking charity advertising

  18-10-2018 15:03
  As part of Campaign's 50th anniversary, we asked the industry to look back on the best ads of the past 50 years. We are revealing one a day for your viewing pleasure...
  
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• Beagle Street appoints Above & Beyond after four-way pitch

  18-10-2018 15:00
  Agency will create multichannel creative campaign to launch next year.
  
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• Best ads in 50 years: PlayStation's elegantly wasted tribe

  18-10-2018 14:50
  As part of Campaign's 50th anniversary, we asked the industry to look back on the best ads of the past 50 years. We are revealing one a day for your viewing pleasure...
  
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• DDB's Wendy Clark exits Time's Up Advertising amid conflict

  18-10-2018 14:40
  The CEO admitted a 'mistake' was made hiring former Droga5 CCO Ted Royer.
  
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• Creative Director’s Choice: Decoded's David Weinstock on the analog promo for Just Tom

  18-10-2018 14:30
  Creative Director’s Choice gives creative directors a chance to highlight the work they think is the best out in the ad world – the ads and campaigns they believe are making a difference.
  This week, Decoded chief creative director, David Weinstock, gives the simple reason why Canada’s Just Tom audio production shop promoted itself with an analog record and video infomercial.
  Show me entity :: 23288
  You can ask anyone who knows me, that when I say “that’s so stu
  
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• Sponsorship platform Connexi launches with Jonathan Durden and Tim Crow on board

  18-10-2018 14:23
  Platform claims to use real-time data and fan behaviour insights to guide sports and entertainment companies.
  
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• Kleenex drops Mansize branding from tissue boxes after complaints

  18-10-2018 14:23
  Company to rename tissues as ‘extra large’ after accusations of sexismKleenex is rebranding its Mansize tissues after complaints that the name is sexist. The company said the product would instead be called Kleenex Extra Large.Kleenex was first sold in the US in the early 1920s as a cold cream and makeup remover and launched in the UK the following year. The company introduced “Kleenex for Men” in 1956 with the claim that the tissues would “stay strong when wet&rdqu
  
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• Best ads in 50 years: Smirnoff made vodka cool

  18-10-2018 14:18
  As part of Campaign's 50th anniversary, we asked the industry to look back on the best ads of the past 50 years. We are revealing one a day for your viewing pleasure...
  
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• Ogilvy dominates at Euro Effies with six awards

  18-10-2018 14:11
  Network took home the Grand Prix and Agency of the Year.
  
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• Meet the real Oobah Butler: how the Vice prankster tricked the world's media with doppelgängers

  18-10-2018 14:06
  Vice journalist Oobah Butler was named The Drum’s Content Creator of the Year at this year's Online Media Awards. However, there was something not quite right about the Oobah that turned up to collect the trophy – he was Norwegian and called Joakim.
  Ironically, the real Oobah had won the accolade for pranking people after he managed to get his garden shed to be the number one restaurant in London on TripAdvisor.
  But The Drum was just one of several high-profile media organi
  
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• Best ads in 50 years: Why Castlemaine spot is still XXXX-ing funny

  18-10-2018 14:06
  As part of Campaign's 50th anniversary, we asked the industry to look back on the best ads of the past 50 years. We are revealing one a day for your viewing pleasure...
  
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• Asos reduces ad spend – here’s where it’s investing instead

  18-10-2018 13:19
  Asos has reduced its advertising spend from 6% of revenue to 4%, with no plans to resume it in the short to medium term. Instead, it’s taking a different approach to marketing – working with ad agencies like Uncommon to develop new brands and investing heavily in voice tech and AI to convert browsers to buyers.
  Asos reduced its ad spend as part of a wider efficiency drive after missing targets set earlier this year. Updating on its performance for the year to 31 August, the online fa
  
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• Best ads in 50 years: The Guardian's commitment to 'the whole picture'

  18-10-2018 13:02
  As part of Campaign's 50th anniversary, we asked the industry to look back on the best ads of the past 50 years. We are revealing one a day for your viewing pleasure...
  
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• The Drum’s Diane Young in conversation with Gary Vaynerchuk on blockchain

  18-10-2018 13:00
  Gary Vaynerchuk, chief executive officer of digital agency, VaynerMedia, is well versed in social media and voice technology, however he also claims to know a lot more about blockchain than most marketers.
  In a video interview with The Drum’s CEO, Diane Young, he shares his philosophy on this new technology, saying, “the way to keep up is by not wasting time on dumb shit.”
  It amazes him how much time marketers and brand managers spend debating the creative. He thinks that if th
  
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• Elizabeth Arden seeks younger crowd with Shoreditch activation

  18-10-2018 12:37
  A limited-edition Eight Hour Cream will be available, while guests will find complimentary facials and gifts.
  
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• Manchester City names Tappit as official events cashless payment partner

  18-10-2018 12:36
  Premier League champions Manchester City has named Tappit as the club's official events cashless payment partner in the UK and Asia Pacific.
  As part of the partnership, both the organisations will work together with the aim to enhance cashless experience for City fans. Tappit’s technology will be implemented at various different Manchester City fan events across the UK and Asia, such as fan parks showing live screenings of the games and  jogging clubs. Tappit will also organise g
  
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• Best ads in 50 years: Mastering the one-shot ad with Hamlet Cigars

  18-10-2018 12:27
  As part of Campaign's 50th anniversary, we asked the industry to look back on the best ads of the past 50 years. We are revealing one a day for your viewing pleasure...
  
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• Sadiq Khan partners ITV, Sony, HBO and Film4 to foster diversity in film and TV

  18-10-2018 12:12
  The Mayor of London has pledged £50,000 to the Film London Equal Access Network, while film and TV partners will provide support such as 'returnships' and masterclasses.
  
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• Best ads in 50 years: John Smith's Bitter and how to be 'of the people'

  18-10-2018 12:09
  As part of Campaign's 50th anniversary, we asked the industry to look back on the best ads of the past 50 years. We are revealing one a day for your viewing pleasure...
  
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• Ginger Conlon named US editor as The Drum ramps up global growth

  18-10-2018 12:00
  The Drum has brought in hugely experienced marketing journalist Ginger Conlon as its US editor as the media brand gears up for the next phase of its global growth.
  In a distinguished career covering the industry, Conlon has held the posts of editor-in-chief at Direct Marketing News, contributing editor to MarTech Advisor and editorial director of 1to1 Media. Most recently she has been working as an editorial consultant and running the MKTGInsight website.
  A key appointment in the title’s c
  
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• Business on the Move: Papa John's, Pot Noodle, British Land, and more

  18-10-2018 12:00
  Welcome to The Drum's Business on the Move column, where we collate agency account news, reviews, agency launches, rebrands and acquisitions.
  Americas wins
  Data intelligence specialist Teradata has entrusted their brand and marketing duties John McNeil Studio. The relationship will kick off with the creation of a redesigned brand identity and the launch of an awareness campaign comprising new messaging and visuals.
  Havas Media has been named integrated media agency of record for p
  
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• Best ads in 50 years: How BMW eschewed the motivational souffle

  18-10-2018 11:58
  As part of Campaign's 50th anniversary, we asked the industry to look back on the best ads of the past 50 years. We are revealing one a day for your viewing pleasure...
  
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• Best ads in 50 years: Courage Best shows the importance of serendipity

  18-10-2018 11:32
  As part of Campaign's 50th anniversary, we asked the industry to look back on the best ads of the past 50 years. We are revealing one a day for your viewing pleasure...
  
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• New study reveals the UK’s ‘Most Connected Brands’

  18-10-2018 11:00
  Opinium’s Most Connected Brands (MCB) study is unique in that, unlike other brand ranking studies, the results aren’t determined by industry experts, algorithms or committees but by consumers.
  Brands included in the study were derived directly from consumers, based on the brands they think about, talk about and buy.
  The MCB Index - which can be viewed in full here - is the combination of five key metrics, weighted together to produce a one number summary of a brand’s ability to
  
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• Fenestra's blockchain media revolution certifies first DSP in Europe

  18-10-2018 10:48
  Avocet uses machine-learning in its planning analysis and calls itself an 'innovation DSP'.
  
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• RIP ASA - organisations like mine are the new regulators

  18-10-2018 10:45
  I heard about the ASA ruling on Mya’s Love Island adverts the same way as most people in the UK, in a 10 second clip during BBC Newsbeat. The organisation I run got ITV to commit to reviewing these ads back in July. We launched and won our campaign in three weeks with 25,000 email addresses and a £5,000 budget.
  We generated weeks of negative media for ITV in traditional outlets like The Guardian, The Telegraph and The Daily Mail as well as Stylist, gal-dem and The Pool. Jameela Jamil
  
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• Liverpool FC star Sadio Mane demonstrates Western Union's own transfer window

  18-10-2018 10:38
  Western Union has recruited Liverpool FC’s Sadio Mane to front a new international transfers campaign by bringing ‘authenticity’ to the mechanics of cross-border transactions.
  Devised by BBH Sport the television campaign focuses on Mane’s own financial links to his Senegal home by capturing a real-life exchange between the player and his uncle via the Western Union mobile app.
  The international ad was filmed in both Dakar, Senegal and Liverpool’s training ground in
  
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• Publicis puts under-performing Publicis Health Solutions unit to auction

  18-10-2018 10:04
  French-headquartered advertising network Publicis Groupe is pushing on with the sale of its loss-making healthcare subsidiary Publicis Health Solutions, the company confirmed during its third-quarter results.
  Publicis Health Solutions was accused of dragging down the net revenue of the Publicis Health network over the first nine months of 2018. Publicis Groupe said buyers have already expressed interest in acquiring the unit.
  In its results statement, the compa
  
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• Giffgaff goes big again for Halloween in debut work with Havas

  18-10-2018 09:49
  Havas Media's first work for mobile operator Giffgaff is a Halloween spot that features an orphan brought up by a family of monsters.
  
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• Facebook accused of 'deceiving' advertisers by inflating ad views by up to 900%

  18-10-2018 09:37
  Facebook has found itself back behind the dock over accusations that it over-inflated its ad view statistics by as much as 900% in order to entice advertisers to part with their cash.
  A legal-filing brought against the social network by a group of small advertisers contends that Facebook knowingly falsified its average viewership statistics for over a year as a means of duping advertisers into signing up for video ads in the false belief that more members were viewing them than was actually the
  
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• Power play: how Fortnite, Dota and League of Legends became marketing phenomena

  18-10-2018 09:30
  Very few of us had heard of Fortnite a year ago. Now it boasts an obsessive fanbase of hundreds of millions of school kids, teens and adults. eSports, meanwhile, is increasingly a cultural phenomenon, with 20 million people entering the 2018 Fifa eWorld Cup. We look at how gaming went mainstream.
  At this year’s Asian Games, athletes from all over Asia won medals for pushing the boundaries of physical strength and sporting competition in disciplines from swimming to sailing to sprinting. Fo
  
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• Publicis Groupe returns to growth after 'bump' in previous quarter

  18-10-2018 09:13
  Holding company reports organic growth of 1.3% in the third quarter.
  
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• Hulu is expanding its creative studio offering to woo D2C advertisers

  18-10-2018 08:45
  Hulu is looking to grow its advertiser base beyond the corporates by attracting newer, direct-to-consumer brands with an expanding in-house studio.
  The OTT TV service has already instated a creative studio to support brands advertising on the platform, which offers US viewers both an ad supported and a more expensive ad free package. Now, the company’s senior vice president of advertising, Peter Naylor, wants to take that capability and “really blow it out”.
  “We want to n
  
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