Marketing news

• Rapper Travis Scott ushers in a new class of basketball prospects for Air Jordan launch

  17-10-2018 23:18
  Jordan Brand has launched its latest campaign to coincide with the launch of its latest basketball shoe, the Air Jordan XXXIII, with the help of rapper/producer Travis Scott and select groups of high school ballers across the country.
  In the Wieden+Kennedy made 'Principal Scott', the artist behind top album Astroworld, almost growls into the loudspeaker to the players.
  “You have been away for the summer.” says Scott as the blue-chip recruits run their drills. “All work, no play
  
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• DDB addresses the hiring of former Droga5 CCO Ted Royer

  17-10-2018 21:08
  "Given the choice to make this decision again, we'd make it differently," the agency said.
  
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• Ads We Like: Kenzo turns Rousseau’s ‘Le Rêve’ into a 3D digital jungle

  17-10-2018 21:02
  The third film promoting Kenzo’s La Collection Memento line blends the brushstrokes of Henri Rousseau’s paintings into the gaming graphics of the early 21st century.
  Directed by Thomas Traum, the newest film from the French fashion house turns the jungle scenery of Rousseau’s ‘Le Rêve’ into a living, breathing protagonist. Two digital avatars – reminiscent of characters in EA Games’ early versions of The Sims – wear the newest colle
  
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• Tim Hortons and Zulu Alpha Kilo give Kenyan hockey team game of a lifetime

  17-10-2018 20:29
  When you think of Kenya, you don't often think of ice hockey.
  The Kenya Ice Lions are the only ice hockey team in the entire country, and every Wednesday and Sunday they play each other in the first-ever rink in East and Central Africa – even though there's no other team to play against.
  Tim Hortons heard this story and decided to bring the team over to Canada, the birthplace of the sport.
  “In Canada - and as a company - Hockey is part of our DNA,” says Jorge Zaidan, head
  
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• MDC Partners promotes Ryan Linder to global CMO

  17-10-2018 20:15
  Appointment comes amid a number of changes within the holding company.
  
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• Dow Jones Media Group announces first-ever print edition of MarketWatch

  17-10-2018 19:37
  MarketWatch, the Dow Jones Media Group's (DJMG) imprint for stock market and trading news, has launched its first-ever print issue. 
  The special annual issue, named Best New Ideas in Money, has been scheduled as a print supplement to the Wall Street Journal on October 29. In advance, MarketWatch has rolled out digital content all through October, focusing on a single theme each day. 
  These include college tuition, data privacy, retirement, pay cycles, and cryptocurrency. This
  
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• Dow Jones announces first-ever print edition of MarketWatch

  17-10-2018 19:37
  MarketWatch, the Dow Jones Media Group's (DJMG) imprint for stock market and trading news, has launched its first-ever print issue. 
  The special annual issue, named Best New Ideas in Money, has been scheduled as a print supplement to the Wall Street Journal on October 29. In advance, MarketWatch has rolled out digital content all through October, focusing on a single theme each day. 
  These include college tuition, data privacy, retirement, pay cycles, and cryptocurrency. This
  
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• US Creative Work of the Week; Goldman Sachs features ‘Portraits’ of its 10,000 Women program

  17-10-2018 19:00
  A financial firm is doing good around the world by supporting women entrepreneurs and giving them the tools they need to succeed in their various businesses.
  The campaign for Goldman Sachs’ signature philanthropic initiative – 10,000 Women, which supports female entrepreneurs in emerging markets around the world through access to business education, networking and capital – features some of the program’s graduates.
  One television commercial highlights a graduate in Lagos,
  
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• R/GA New York reels in Rauxa's Preeti Patel as first SVP of tech

  17-10-2018 18:30
  R/GA New York has announced the hire of Rauxa vice president Preeti Patel as its first senior vice president of technology.
  Patel has joined the IPG agency after spending less than a year at Rauxa, where she helped to evolve the company’s technical direction.
  The newly-created role will see Patel oversee the tech strategy, delivery and innovation practices across the R/GA New York client roster. She will report to global chief technology officer Nick Coronges and NY managing director Robin
  
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• Sports streamer Dazn disrupts boxing's PPV stranglehold in $365m Canelo deal

  17-10-2018 18:15
  Dazn, the two-year-old premium sports streaming service has signed a five-year deal with boxing group Golden Boy Promotions, including an exclusive 11-match, $365m deal with multi-time champion Canelo Alvarez.
  Canelo, who had won his last match in September to become the unified middleweight champion, had signed a $365m multi-match deal which has been billed as the largest single-athlete deal in the sport's history.
  Also included in the deal, Golden Boy and Dazn have agreed to stream 10 fig
  
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• The Drum’s Diane Young in conversation with Gary Vaynerchuk on AI, brands and consumer

  17-10-2018 18:00
  The impact of artificial intelligence on brands and consumers is discussed in a video interview between The Drum’s chief executive officer Diane Young and Gary Vaynerchuk, wine entrepreneur-turned CEO of digital agency, VaynerMedia.
  In this clip, Vaynerchuk reveals that he thinks things will become more efficient once consumers can message a brand directly and be satisfied with the response they receive.
  According to Vaynerchuk, the time will come when human efficiency just won’t cut
  
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• Future of social media data research to be debated at inaugural Social Intelligence World conference in London

  17-10-2018 17:45
  More than 200 social intelligence professionals – those whose main job involves the analysis and interpretation of social media user data – will gather in London on 30 November to debate the challenges facing the discipline following high-profile data scandals.
  Social Intelligence World will invite ‘social listening’ practitioners from across the globe to network, participate in interactive sessions and presentations with sector leaders and work together to solve challeng
  
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• After angering Swedish dairy industry, Oatly brings controversial ad campaign to the UK

  17-10-2018 17:01
  Oatly has ploughed £700,000 into bringing a controversial ad campaign to the UK. Running with the tagline ‘It’s like milk, but made for humans’, the first run of it in Sweden saw the brand sued by the country’s dairy industry.
  Oatly – a milk-like product created from oats – was taken to court by Sweden’s dairy lobby, which represents companies that have combined sales 200 times greater than his own, in 2015, arguing that the brand’s marketing
  
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• Will smart cities mean smarter out of home?

  17-10-2018 16:56
  By 2021, digital will account for more than half of all US advertising spend, with mobile accounting for almost 80% of all digital spend. Identified by eMarketer, this trend has led some to regard location as the cookie of the digitally integrated world.This is due to the diminished ability of advertisers, hamstrung by legislation such as GDPR, to use established data points such as cookies to target media placements.
  However, increases in the amount of digital signage on the market, along with
  
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• GsK's Panadol expands WPP remit: Grey-led cross agency team to manage global account

  17-10-2018 16:50
   GlaxoSmithKline (GSK) Consumer Healthcare has awarded the WPP network its entire Panadol business, suggested the holding company's efforts to cross-pollinate talent across its agencies appears to be paying off. 
  Incumbent agency Grey won a pitch for the business, however GSK outlined a need to streamline its agency roster in hope of greater efficiencies in its marketing and comms. As a result, a joint pool of talent from Geometry, Grey, Hill & Knowlton, Ogilvy Commo
  
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• Agency structures need to change: The Drum Agency Business Awards 2018 finalists revealed

  17-10-2018 16:00
  It’s not enough for agencies to ask, ‘how do we do less with more’, they need to ask how they can re-create working structures better optimised for the new working realities of the 21st century, according to The Fawnbrake Collective’s founder, Amelia Torrode, and the chair of The Drum Agency Business Awards.
  At a time when we are all talking about the bloated agency structures and business models that reflect their own interests and not those of their
  
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• Currys PC World unveils finale to its 'Beware Kitchen Envy' series

  17-10-2018 15:59
  Currys PC World has unveiled the final film in its ‘Beware Kitchen Envy’ series directed by Andrew Gaynord, to promote the new AEG SenseCook Electric Oven.
  The film, titled 'Green Eyed Oven' was created by AMV BBDO and produced by Mindseye. Set at an evening drinks party, it follows a husband’s torment as he displays a deep concern for his wife’s presumed wandering eye.
  After pulling her aside to confront her on her u
  
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• Watch: What should adland do to secure its future?

  17-10-2018 15:58
  At our 50th anniversary Dean Street shoot, we asked key players what they should be doing to secure the industry's future for the next 50 years...
  
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• Sprint sells mobile ad firm Pinsight Media to InMobi

  17-10-2018 15:47
  InMobi has acquired Pinsight Media, the mobile data and advertising company created by wireless carrier Sprint in 2012, for an undisclosed sum.
  In an announcement of the all-stock deal, the two said it was “part of a broader strategic partnership between InMobi and Sprint across devices, data, media and marketing.”
  It gives InMobi a stronger foothold in the mobile advertising market, which is expected to attract more than $6bn in ad spend this year, according to eMarketer. 
  
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• Co-op launches community football-focused ad to promote Halloween range

  17-10-2018 15:28
  The spot, by Forever Beta, stars real-life beneficiaries of the supermarket's Community Fund.
  
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• Brands looking to hire more marketers despite Brexit uncertainty

  17-10-2018 15:03
  Brands are looking to hire more marketers as efficiency improvements, upbeat sales forecasts and planned product development leaves companies feeling positive.
  According to Marketing Week’s exclusive question in the IPA and IHS Markit’s quarterly Bellwether report, a net balance of 17.2% of companies say they anticipate jobs growth over the next three. That is up from a low of 11% in the prior quarter and 15.5% a year ago.
  It is also the highest level since Q2 2017, when the IPA beg
  
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• Turkey of the Week: Eva Green fails to distract from Jaguar's nonsensical spot

  17-10-2018 14:54
  Jaguar could have done so much more to promote its first all-electric SUV.
  
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• Whatcha looking at? How Twitch is changing the TV viewing experience

  17-10-2018 14:34
  “The Gogglebox of livestreaming,” is how Steve Ford, the vice-president of sales of Twitch, describes the Amazon-owned social video app to The Drum. It’s his shorthand for getting brands and marketers to look at his service with rose-tinted goggles.
  His comparison with Channel 4’s mundane, or mundanely compelling, British reality TV ticks many boxes. The public tunes in to Gogglebox to watch the public watch TV. With Twitch it’s the same, but mostly with video games
  
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• Derek Walker: why am I angry? Why aren't you?

  17-10-2018 14:34
  Derek Walker is sick and tired of being sick and tired about this industry. And if you’re not angry, you’re just not giving a damn.
  I’m angry that I have to be angry. Angry that so many in the advertising industry don’t give a flying copulation.
  I’m angry that agency leadership shifted from a creative driven focus to a numbers obsessed model and we barely voiced a freaking whimper.
  These shifts lead to less training, to a purge of more experienced talent, larger wor
  
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• Sarah Vizard: Huawei has the products, now it needs the brand to match

  17-10-2018 14:33
  Huawei launched its new flagship smartphone, the Mate 20, as only tech companies know how – at a huge event at the Excel Centre in London yesterday (16 October) that had the requisite pop star performances, product demos and fawning bloggers.
  Ostensibly a press conference, it was clear the audience was at least in part made up of people already converted to the cult of Huawei. Each new product announcement was greeted with rounds of applause and whoops of joy, while features including its
  
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• Heineken: We don’t understand our shoppers well enough to succeed online

  17-10-2018 14:21
  Heineken admits it is struggling to keep pace with the shift to online, held back by a lack of data, not enough collaboration and marketers not investing in the right places.
  Ghislaine Prins-Evers, the Dutch brewing company’s global head of ecommerce, believes the grocery sector is at a “tipping point” in terms of the importance of online. But says the sector is still grappling with ecommerce and how best to reach customers online.
  “For Heineken to be successful in ecomm
  
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• Netflix is approaching radio as a marketing experiment rather than a new revenue stream

  17-10-2018 14:05
  Netflix is readying the January launch of its 24-hour comedy channel on satellite radio station SiriusXM. Little is known of the strategy behind its first foray into radio, but the company’s chief executive has said it’s approaching the experiment as a marketing play rather than a new revenue stream.
  Netflix announced earlier this year that it would partner with SiriusXM – which recently acquired Pandora in a $3.5bn deal – for an exclusive channel dubbed ‘Netflix is
  
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• US Creative Works: featuring Wongdoody, Virtue, W+K São Paulo and more

  17-10-2018 14:00
  Welcome to The Drum's US Creative Works, supported by Workfront. Dedicated to showing the best creative work in North and South America, we give our readers the chance to decide which work features as our Creative Work of the Week.
  Scroll through the latest work, then click through to the global Creative Works site and see what stands out. For project information, creative credits and more, click on the project to expand to full screen and click on the stars to vote.
  To submi
  
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• The CMO Swap: What happened when Tribe’s CMO stepped into the shoes of a Britvic marketing luminary?

  17-10-2018 13:53
  What happens when you get a marketer at one of the world’s biggest beverage brands to trade places for the day with the founder of a two-year-old startup? The Drum and Fetch have decided to find out, launching a bold social experiment in the form of The CMO Swap.
  In the spirit of pairing the old with the new we decided to swap a chief marketing officer from a brand with over 160 years heritage with the founder of a direct-to-consumer brand just two years into launch – enter Britvic&r
  
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• Rapper Nadia Rose fronts Barclaycard campaign to inspire people to put dreams into action

  17-10-2018 13:45
  As part of Barclaycard's ‘Start Today’ campaign, the bank has partnered with rapper Nadia Rose for a fairy-tale inspired ad that aims to encourage people to get started on things that matter most to them. 
  Croydon-born Rose was chosen to front  the campaign as she demonstrates what hard work can achieve, and that the world doesn’t just hand out success on a plate. 
  The short film, which uses a combination of animated and real-life footage, unfolds like
  
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• GSK moves global Panadol ad business into bespoke WPP team

  17-10-2018 13:28
  WPP will create integrated campaigns and content encompassing advertising, digital, shopper activation and PR.
  
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• GSK moves global Panadol ad business from Grey into bespoke WPP team

  17-10-2018 13:28
  GSK has moved the global Panadol advertising business out of Grey and into a bespoke integrated WPP team, following a competitive pitch.
  
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• Is your brand prepared for the onslaught of Black Friday and Cyber Monday?

  17-10-2018 12:30
  The sometimes frantic online Black Friday and Cyber Monday shopping days that we’ve adopted from the American Thanksgiving weekend are becoming a real institution in Britain, with Black Friday alone generating around £7 billion in online sales in the UK in 2017.
  Some brands are in danger of missing out on this retail bonanza, simply because they have not thought through how their ecommerce offering might cope with the demands and spikes that today’s demanding e-consumers bring.
  
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• Creativity re-wired: good, fast or cheap?

  17-10-2018 12:25
  The Drum caught up with Talenthouse co-founder Maya Bogle to talk creativity, culture and influencers.
  Talenthouse is a global community of 1 million creatives and influencers that help brands shape their marketing communications via technology platforms and is not an agency, but collaborates with both agencies and brands. It is currently working with  Amazon, Nike, P&G, Microsoft, Porsche, Mercedes, Pernod Ricard, Heineken, Airbnb, Thomas Cook, adidas, Sony, Warner, Disney, McDonalds,
  
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• British Land names R/GA London as digital innovation and design partner

  17-10-2018 12:12
  British Land has appointed R/GA London as its digital innovation and design partner, tasking the agency with crafting a new range of digital services for the property firm’s flexible workspace business and other areas.
  Matt Lodder, managing director, R/GA EMEA, commented: “We are delighted to begin working with British Land on what is one of the agency’s most exciting and innovative briefs to-date. British Land are one of the most visionary property companies not
  
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• Co-op Halloween ad celebrates communites that benefit from its funding

  17-10-2018 11:52
  The Co-op has unveiled its new Halloween TV advert, titled ‘Halloween is Better Together’. It features beneficiaries from the Co-op’s Community Fund and looks to demonstrate how great food can bring townships together, in more ways than one. 
  To highlight the Co-op's community involvement, the film stars both the Effingham Village Recreational Trust and young players from Bookham Colts Football Club.
  Every time a Co-op member shops at the supermarket, 1
  
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• Ex-Naked strategy chiefs launch 'brand growth' agency Orca

  17-10-2018 11:48
  The agency seeks to offer a 'smarter' approach in a market dominated by Interbrand and Superunion.
  
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• Havas take a slice of Papa John’s media business

  17-10-2018 11:45
  Havas Media has been named integrated media agency of record for pizza chain Papa John’s with immediate effect following a competitive review.
  The troubled chain, still reeling from the departure of its founder John Schnatter, is seeking to put recent controversies behind it by renewing its PR, creative and media partners, retaining only IPG’s Powell Tate to guide it to safe harbour.
  To this end the company recently rebranded. Plus, since Schnatter’s departure, Papa John’
  
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• Adam & Eve/DDB promotes five including Ant Nelson and Mike Sutherland

  17-10-2018 11:39
  Ant Nelson and Mike Sutherland, the creatives behind the Project 84 work for male suicide charity Calm, have been promoted to executive creative directors at Adam & Eve/DDB.
  
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• Samsung India highlights father-son bond with QLED TV campaign

  17-10-2018 11:21
  Samsung India has unveiled its QLED TV with a campaign aiming to foster a greater emotional connection with its consumers.
  Created by Cheil, it tells the story of father-son relationship in which the grown-up son reminisces of his father's failed climbing expedition. The son, who is also a documentary maker, takes on the challenge and makes the documentary of the same peak his father failed to climb and shows him on the Samsung QLED TV. 
  Ranjivjit Singh, chief marketing officer, Samsun
  
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• Welcome to Cyberville: The Rise of the Smart City

  17-10-2018 11:17
  In cities around the world, the drone of jackhammers is being met with the clacking of keyboards and the hum of computers tasked with building a new generation of metropolises, built from silicon rather than concrete. A new breed of brash and flash utopias from Masdar to Songdo is already emerging across the Far and Middle East, fueled by petrodollars and double-digit growth rates. However, the rather more prosaic retrofitting of sensors and fiber broadband in places such Bristol and Glasgow off
  
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• BMB and KP Nuts launch pale ale brand KPA

  17-10-2018 11:12
  The beer, which aims to complement the taste of peanuts, is brewed by Deviant & Dandy.
  
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• Facebook concedes that Portal device data can inform targeted ads elsewhere

  17-10-2018 11:10
  Facebook has conceded for the first time that data gathered via its Portal video-chat gadget can be repurposed for targeted ads displayed elsewhere, just days after confirming 50m accounts have been compromised by hackers.
  The social media service is currently under a microscope over its handling of a number of data scandals, heightening sensitivities surrounding its always-on microphones and cameras amidst fears consumers may be giving away more data than they realise.
  Portal and Portal Plus ar
  
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• Veuve Clicquot explores radical British moments in pop-up

  17-10-2018 11:04
  Champagne brand has worked with artists to create installations around the idea of rebellion.
  
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• Andrew Keller on working at Facebook: 'I now respect the media side more'

  17-10-2018 10:46
  Putting a creative mindset into a media-driven platform has created balance on both sides, says Facebook global creative director Andrew Keller.
  Former CP&B chief exec and global creative director, Keller has been with Facebook since 2016 and has since developed a compelling story around the value of communities to brands. Keller believes that community is the one commonality in all great advertising and is a topic that helps drive a message of authenticity in brands and their strategies.
  As
  
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• WPP eyes FT's Southwark HQ in a symbolic break with the past

  17-10-2018 10:35
  WPP could be poised to make a complete break from its past following reports that the advertising giant is in advanced negotiations to purchase the headquarters of the Financial Times for over £90m, having already served notice on its current HQ at Farm Street, Mayfair.
  Any relocation would cement a physical break from the Sir Martin Sorrell era as new chief executive Mark Read seeks to stamp his own authority over the sprawling ad empire, six months after their former figurehead’s a
  
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• The Body Shop taps into wellness trend with enchanted forest activation

  17-10-2018 10:33
  High-street retailer is setting up a wellness weekend ahead of Christmas period.
  
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• Inside Publicis' new relationship with the Singapore government

  17-10-2018 10:30
  Publicis Groupe has clinched a significant win in Asia Pacific after winning the whole of government (WOG) tender and being appointed as the Singapore government’s master media agency (MMA).
  Beating out 26 other agencies and other holding companies, the French holding company will now handle the media buying through a consortium, for all of Singapore government’s ministries, statutory boards, departments, organs of state, worth SGD $80 million.
  The consortium, called ‘Gov@Publi
  
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• The CMO Challenge: Lessons from L'Oreal

  17-10-2018 10:28
  Like the change in season, change in the advertising industry is imminent and can sometimes be unavoidable. However, learning to weather change well is something many marketers are still getting used to. It can be a treacherous path navigating new regulations, agency restructures and emerging technologies that threaten marketers’ methodologies.
  But rather than panic over the turning tide, The Drum has created a webinar series together with software company Domo to help navigate this period
  
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• George Clooney, in full armor, goes on a quest to find a good cup of Nespresso

  17-10-2018 10:00
  George Clooney steps out of the big screen, literally, in his latest quest to find a good cup of Nespresso as its brand ambassador, and he does so despite the protestations of his on-screen queen, Natalie Dormer.
  The new spot for the coffee brand, ‘The Quest,’ finds Clooney suited in full armor, having just slayed a dragon as he comes to meet the queen, played by Dormer. As she asks what he desires for saving the kingdom, he looks out at the audience, then steps off the screen into t
  
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