Marketing news

• ‘The receding hairline is a little close to home’ – Meet Graham’s creators on the Meet Grant spoof

  16-10-2018 23:15
  The creators of the acclaimed ‘Meet Graham’ safety campaign have applauded the spin-off parody ‘Meet Grant’, which depicts a creature with unusually thick skin, smaller than average genitals and a completely removal spine, aka ‘the only person designed to survive a career in advertising’.
  Clemenger BBDO swept the board at Cannes Lions and beyond in 2017 with the intriguing and intricate ‘Meet Graham’ campaign. This week, fellow Australian shop
  
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• Callaway spotlights inclusivity and diversity in golf in latest series

  16-10-2018 23:07
  Callaway Golf has turned the camera on three very distinct courses in its latest ‘Golf Lives’ series, aiming to prove that golf isn’t just reserved for country clubs and elites.
  The second iteration of the documentary series celebrating untold stories of the sport highlights a spirit of inclusivity. Developed by Callaway, agency the Kimba Group and produced by Vice Media, ‘Golf Lives’ gets to the heart of its subjects’ passion for the game and t
  
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• Farmers summons the undead Halloween-themed life insurance spots

  16-10-2018 23:03
  Farmers Insurance has enlisted the help of the undead — a mummy, a vampire and a zombie to help get customers getting their life insurance policies in order.
  The spots, which fall seamlessly into the overarching 'We Know From Experience' push starring actor JK Simmons, have each ghoulish narrator casually saunter, hike, or practice yoga moves around the living.
  In Cardio of the Dead, a zombie jogger limps down a path, checking her pulse to no avail: “Still nothing.” 
  Van H
  
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• Seattle social campaign looks to bring the Supersonics back to the NBA

  16-10-2018 20:15
  It’s been a decade since the Supersonics last shot hoops at Key Arena in Seattle for the NBA, having left to become the Oklahoma City Thunder. The abrupt relocation of the 41-year franchise left fans stunned and heartbroken, but many of those fans are determined to bring the Sonics back, as a new social campaign is rallying the troops.
  ‘Bring ‘Em Back’ is a grassroots, cross-media campaign conceived by World Famous, an independent content studio based in Seattle. With an
  
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• Nearly 80% of cable subscribers stream digital video, too, study finds

  16-10-2018 20:15
  Nearly 80% of cable subscribers have also been using streaming video platforms, said a study conducted by video advertising SaaS platform Telaria, and Adobe Advertising Cloud.
  The two released the study, called ‘Inside the Minds of Cord-Cutters and Cable-Keepers’ in hopes to illustrate the experiences and behaviors of an array of TV consumers.
  For those ‘cable-keepers,’ nearly a quarter of their time has been spent on streaming platform. However, 42% have continued to rel
  
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• Stand Up To Cancer gives celebrities the download in VR campaign

  16-10-2018 19:42
  Stephen Fry, Olivia Colman and Danny Dyer front Stand Up To Cancer's latest campaign, one that uses virtual reality films to raise awareness about the science of cancer and its treatment. 
  A joint venture between Cancer Research UK and Channel 4, Stand Up To Cancer hopes to bring the UK together to speed-up progress in life-saving cancer research. 
  Although cancer is the leading cause of death across the world, every day, lives are saved by the work of scientists around the world who a
  
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• Ray Cooper obituary

  16-10-2018 19:19
  Ray Cooper, who has died aged 69 from complications associated with a rare neurological disorder, was one of the British music industry’s foremost executives of the past four decades.He began his career in 1972 packing vinyl records at Transatlantic Records, an independent British company, and rose to become joint president of Virgin Records America. His special talent lay in marketing, and for various labels he helped to develop and maintain the careers of U2, the Spice Girls, the Rolling
  
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• Omnicom beats analyst expectations in Q3 earnings

  16-10-2018 18:55
  The holding company's advertising business grew by 4 percent in the quarter.
  
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• People on the Move including Volkswagen, TSB, Airbnb, VMLY&R and more

  16-10-2018 18:01
  This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below.
   
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  Volkswagen Commercial Vehicles
  Eris Felber has been appointed the new head of communications for the Volkswagen commercial vehicles brand. He will report directly to the chairman of the board of management, Dr Thomas Sedran. 
  Carat Manchester
  Carat Manchester has promoted Pete Me
  
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• Freshworks takes on Salesforce with a blimp and other out-of-home weapons

  16-10-2018 17:57
  Freshworks, a startup customer engagement software company, took on its biggest rival at Salesforce's massive annual conference in San Francisco, Dreamforce, and it used a blimp and other out-of-home (OOH) messages as weapons.
  Freshworks took to the skies with a #Failsforce blimp that circled Salesforce Tower (the tallest building in San Francisco) all week long. It used other guerrilla tactics like taking to the streets with a marching band, and a complete 360 campaign called ‘H
  
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• Unilad sale to LadBible confirmed - staff told brand will live on but downsizing mooted

  16-10-2018 17:45
  After two weeks of heated legal action, bidding, internal strife and uncertainty at Unilad, The Drum can now confirm the social publisher has been sold to its biggest rival LadBible.
  Unilad entered administration earlier this month with debts of around £10m, half of which was owed to ousted founder Alex Partridge who then sold his debt to LadBible – which made it the primary creditor over Unilad.
  Administrator Leonard Curtis and executives from LadBible addressed staff at 1
  
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• Does the Ford decision show that bespoke agency teams have outlived their usefulness?

  16-10-2018 17:24
  The decision comes two years after WPP merged its bespoke Ford divisions into Global Team Blue.
  
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• Spotify's 'distressing' horror ad banned for targeting children online

  16-10-2018 16:50
  Spotify's foray into horror through advertising has been banned by the Advertising Standards Authority for being "unduly distressing" and irresponsibly targeting children online.
  
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• How can alcohol brands respond to consumers drinking less than ever?

  16-10-2018 16:30
  Today’s consumers are more health conscious than ever before and seeking out healthier product alternatives as result. With greater awareness about the health risks of heavy drinking, inevitably consumer attitudes and buying decisions towards alcohol are changing.
  In the UK, a fifth of consumers are choosing not to drink alcohol and over 41% are looking to moderate their overall alcohol intake, by lessening the volume consumed while raising the quality or by turning to NoLo (No and Low alc
  
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• Pick of the Week: Amazon Prime Video's binge-worthy ads capture TV's transformative power

  16-10-2018 16:24
  Amazon Prime Video's biggest brand campaign is compulsive viewing, just like the TV series that transform the ads' heroes.
  
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• Commercial TV and internet use linked to childhood obesity, study finds

  16-10-2018 16:18
  A major study from Cancer Research UK has found that children who spend more time online and watching commercial TV are more likely to pester their parents for junk food, to buy it themselves, and to be overweight or obese.
  
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• Why choosing a Chinese name for your Western brand will increase sales in China

  16-10-2018 15:51
  In the second of this two-part series, Frank Ye of London based, Chinese-focused agency Qumin, continues his exploration of Western branding in Chinese culture and how it is essential for Western business to find the right name.
  We’ve talked extensively on the importance of coming up with a suitable Chinese name for your brand if you want to enter China and impress the increasingly sophisticated Chinese customers.
  Many brand managers wonder how big a difference a Chinese version of the bra
  
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• Marketoonist on marketing technologies

  16-10-2018 15:49
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist hereMa
  The post Marketoonist on marketing technologies appeared first on Marketing Week.
  
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• Marketers' confidence drops to six-year low as budget growth slows

  16-10-2018 15:45
  Third-quarter study also reveals that marketing budget growth has slowed to its lowest rate in three years.
  
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• Ogilvy promotes Dede Laurentino to CCO

  16-10-2018 15:44
  He will work alongside ECDs Charlie Wilson and Jules Chalkley.
  
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• The Drum introduces online registration to improve audience experience

  16-10-2018 15:43
  The Drum has introduced an online registration process that will ask users to submit their name, email address and professional needs from the website in order to access some of the content published going forward.
  In introducing the registration and sign in process, The Drum intends to gain a first-hand understanding of the needs of its readership, in order to supply relevant insights and services online, for no monetary cost.
  The one-time registration process will be asked of all users wh
  
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• Marketing Academy Fellowship open for applications

  16-10-2018 15:33
  Applications are open for the Marketing Academy Fellowship, a free nine-month programme aimed at developing senior marketers into senior management.
  The coaching and learning programme, developed in partnership with McKinsey & Company, consists of three residential events covering the skills and leadership capabilities required to become a CEO and sit on a board.
  Highlights include a ‘CMO to CEO’ leadership element led by leadership expert and Marketing Week columnist Thomas Bar
  
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• How machine learning is helping marketers get the edge

  16-10-2018 15:30
  Some say marketing is an art. Sure, being creative with your slogans, copywriting and other marketing collateral is important but the ‘art’ component should not extend to areas where it does not belong. Creatively brainstorming your product pricing strategy or your PPC spending is never a good idea - science needs to applied.
  As data grows bigger, however, new approaches need to be adopted when gathering and transforming that data into meaningful actions. That’s where machine l
  
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• Ita Murphy joins WPP's Syzygy as UK CEO

  16-10-2018 15:20
  She has 25 years of experience of the media industry.
  
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• Watch: winners at Media Week Awards 2018

  16-10-2018 15:02
  We head behind the scenes at the Media Week Awards 2018, speaking to some pre-awards hopefuls and some jubilant post-ceremony winners.
  
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• The outsider’s view of marketing effectiveness

  16-10-2018 15:01
  Marketers may have their own view of what makes effective marketing, but that needs to match up with the company’s view of success.
  In the third episode in this series on marketing effectiveness, created in partnership with Thinkbox, we get the outsider’s view on marketing, speaking with CEOs and finance bosses to understand what they’re looking for from their marketing department.
  For Mary Basterfield, UKTV CFO, marketing effectiveness comes down to the “relationsh
  
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• George Clooney plays out his 'fantasy' in new Nespresso spots

  16-10-2018 14:29
  The actor teams up with Natalie Dormer for an epic Medieval journey to find the kingdom's most exceptional coffee. Long live Nespresso.
  
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• From leader to laggard: what happened to brand Sears

  16-10-2018 14:25
  After years of declining sales and rising debt, Sears filed for Chapter 11 bankruptcy Monday (15 October). For years it reigned supreme as America’s preferred – and arguably most innovative – retailer, but now the brand is old hat. 
  Sears was the Amazon before its time. In its first 40 years of business, before opening any brick-and-mortars, Sears operated directly to consumers with its expansive catalog.
  But eventually retailers like Walmart and Home Depot overtook Sears,
  
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• 'Treat your brand like a human' – advice on brand building from MTV founder Bob Pittman

  16-10-2018 14:07
  Bob Pittman, the media mogul currently heading up iHeartMedia, believes his success at companies from MTV to Six Flags can be traced back to one philosophy – treating each brand as if it were a mortal, human entity that needs to be protected.
  Pittman formed this theory early on in his career in media, beginning with the launch of MTV in his mid-twenties. He was part of the first team to introduce the music industry to TV, a feat never successfully accomplished before.
  Yet now, he questions
  
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• Danny Dyer, Stephen Fry and Olivia Colman front Stand Up To Cancer VR campaign

  16-10-2018 13:56
  As part of the campaign, WHSmith will sell VR headsets compatible with mobile phones.
  
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• Movers and Shakers: Airbnb, Carat Manchester, Tribal Worldwide, VMLY&R, TSB, VCCP and more

  16-10-2018 13:54
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• Ads We Like: Wes Anderson collaborators create spooky stop-motion magic for Sainsbury's

  16-10-2018 13:29
  Sainsbury’s has unveiled an eerily cute stop-motion campaign to promote its range of Halloween products, directed by Mike Waring the animation lead behind Wes Anderson’s Oscar-tipped Isle of Dogs.
  The film, created with agency of record Wieden+Kennedy London, follows a petrified lip-syncing pumpkin.
  The madness of the spot is only heightened by the score –​ a version of the theme tune to 90s kids show ‘Round the Twist’,
  
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• Three adopts controversial stance on phone use to win round brand rejectors

  16-10-2018 13:22
  Films depict historical scenarios that would have been improved by smartphones.
  
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• How Barclaycard's in-house agency became the 'starting point' for all marketing discussions

  16-10-2018 13:04
  With Barclaycard becoming a 'digital business', this requires a different production model, its marketing chief tells Campaign's Breakfast Briefing.
  
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• What's Next for Instagram?

  16-10-2018 11:11
  Well, it finally happened. Instagram hit 1 billion monthly active users this June - that’s over 13% of the world population.
  And that’s not all - Instagram Stories just hit 400 million daily active users, plus the platform is projected to make nearly 7 billion dollars in mobile ad revenue alone by the end of the year.
  All this to say, Instagram is experiencing a period of massive growth right now and launching new features left and right. The question on every marketer’s mind i
  
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• Airbnb promotes Geoff Seeley to global marketing lead and hires ex-Ford brand boss Musa Tariq

  16-10-2018 11:07
  It may still be without a permanent chief marketing officer but Airbnb has promoted Geoff Seeley to the role of global marketing director and enlisted ex-Apple and Ford marketer Musa Tariq as head of marketing and experiences. 
  Over the past 12 months, Seeley has been the one constant in Airbnb's senior marketing team.
  He was hired by former chief marketing officer Jonathan Mildenhall to the "critical" role of media director before the latter left last year. As per
  
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• Converse creates Chuck Stop coffee shop for sneaker drop

  16-10-2018 10:50
  The footwear company launched a pop-up to reward the sneaker community.
  
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• Airbnb hires Musa Tariq for experiences marketing role

  16-10-2018 10:43
  Tariq left Ford earlier this year and has been working as an advisor since.
  
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• Fifty-five London appoints Rob Bowles as head of consulting

  16-10-2018 10:37
  Global data company Fifty-five London - part of You & Mr Jones - has appointed Rob Bowles as head of consulting.
  Prior to joining the agency Bowles was part of the customer & digital team at Baringa Partners LLP and has held senior management roles at ZS Associates and Deloitte Digital.
  Reporting to UK MD Richard Wheaton, Bowles has been charged with leading a team of digital data consultants to deliver analytics solutions that will enable 55’s clients to implement their digital st
  
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• National Geographic invites readers to get involved in ‘Planet or Plastic?’ initiative

  16-10-2018 10:36
  National Geographic has partnered with Wattpad to help spread the word for its ‘Planet or Plastic?’ environmental joint venture with 21st Century Fox.
  The title is using the content app to help raise awareness of the topical global pollution problem by running a creative storytelling challenge, asking readers to put down in words how the plastic pile-up is polluting the world’s oceans.
  Writers will be tasked with putting the reality of the crisis forward in their own words, har
  
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• Adidas brings Das Day to Chinese skateboarders

  16-10-2018 10:31
  German sports brand worked with Jack Morton to deliver 'street-level' immersive experience of skateboarding in Shanghai.
  
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• Tributes paid to late Microsoft co-founder Paul Allen

  16-10-2018 09:51
  Microsoft has paid tribute to its ‘indispensable’ co-founder Paul Allen after the technology trail-blazer passed away aged 65 following a battle with non-Hodgkin lymphoma.
  Allen is reported to have passed away on Monday afternoon just weeks after learning that his cancer, thought to have been treated in 2009, had returned.
  Best known as Microsoft co-founder, alongside Bill Gates in 1975, Allen was also a keen follower of American football and basketball (he owned the NFL's Seattle Se
  
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• What is the potential for the Daimler-Publicis relationship?

  16-10-2018 09:43
  The creation of Publicis Emil by Publicis Groupe at Daimler AG, the manufacturer of Mercedes-Benz, has been touted by some as the new agency model for legacy businesses undergoing digital transformation to find a compromise between in-housing and maintaining relationships with agencies.
  By comparison, to highlight the differences in models, fellow French car brand Renault has followed another model, merging both its media and creative agencies (Omnicom’s OMD and Publicis respecti
  
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• Bosch becomes latest Formula E partner

  16-10-2018 09:20
  Bosch has become the latest official partner of Formula E, following hot on the tail pipe of Heineken which announced its own partnership with the sport just yesterday (15 October).
  The German engineering and electronics giant will become the official auto parts, white goods and power tools partner of the fast growing electric street racing series as it seeks to burnish its own credentials in the field of electromobility.
  Alejandro Agag, founder and chief executive of Formula E, said: “Bos
  
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• Meet the brands taking on ‘the asterisk’ in the war against plastic waste

  16-10-2018 08:00
  Since BBC’s Blue Planet II highlighted the damage plastic pollution is having on our marine life, consumers have been scrambling to become more environmentally friendly.
  But the wide array of symbols on household packaging is confusing people, not helped by the fact that different councils provide different levels of recycling.
  So while consumers are increasingly trying to dispose of plastic correctly, many are unaware that more than half of the packaging they put in their recycle bi
  
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• Savlon unveils Braille integrated packs for blind on World Sight Day

  16-10-2018 06:17
  ITC's health brand Savlon has rolled out braille packs for the visually impaired to commemorate World Sight Day.
  The campaign, created by Ogilvy India, features two spots, one in which a blind man who hurts himself while shaving and one of a woman who cuts herself on a knife while cooking. He then opens the cupboard and, by touching, is able to find the bottle of Savlon. 
  Savlon is further gifting the braille packs to NAB centres in Mumbai, Delhi and Kolkata.
  Pallavi Kadam, execut
  
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• Organ donation ad in Australia featuring Jesus causes outrage

  16-10-2018 04:31
  An advertisement on organ donation that features Jesus is causing outrage in Australia.
  The ad, created by organ donation group Dying To Live, depicts Jesus’ crucifixion scene, where two Roman soldiers with Australian accent, ask Jesus if he would like to donate his organs while he is hanging on the cross. When Jesus replied that he would, the Roman soldiers ask him to go online to register as an organ donor and then take a selfie with him.
  The two and a half minute ad has received largely
  
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• UK Facebook political ads will now carry a disclaimer amid calls for regulation

  16-10-2018 01:01
  Amid questions over the role it plays in a digital democracy, Facebook is to start labeling political ads more explicitly and verifying the identity of people who purchase political ads on its platform.
  Following on from similar launches in the US and Brazil, Facebook will also make it easier for people to access data about prior campaigns.
  The move means political groups will no longer be able to target people with 'dark ads' on Facebook or on its sister site, Instagram.
  The update comes as Fac
  
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