Marketing news

• If you want a truly diverse workforce, look for talent beyond the city

  15-10-2018 22:42
  Two hours from any major city lies a town where Lyft remains mostly unheard of. Public transportation runs in the form of a single oversized van on a well-worn route from hospital to medical office to the one big box store. Fresh produce is only available when grown in one’s own backyard three months out of the year.
  Welcome to Berlin, New Hampshire, a run-down town where property taxes are almost as high as opioid use and unemployment rates. It’s a sad state of affairs around here b
  
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• Filmmaker Darren Aronofsky asks Gen Z activists to state why they are voting in 2018

  15-10-2018 20:44
  Filmmaker Darren Aronofsky (The Wrestler, Requiem for a Dream) has teamed up with Generation Z activists from all over the country to find out why they are voting, in order to get young people to the polls on November 6.
  Aronofsky queried his subjects, who are calling on their peers to vote in the midterm elections, in a short film for the Sierra Club Voter Education Fund. Produced by Aronofsky’s Protozoa Pictures and Chromista, the video features people active in movements for indige
  
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• 78% of ANA marketers launch in-house offerings, study finds

  15-10-2018 20:29
  78% of Association of National Advertisers (ANA) member marketers have launched agency offerings in-house, a rise from 58% in 2013 and from 42% in 2008.
  These results, from a survey done by the ANA in August, also revealed that 44% of these in-house shops have been established within five years of its last survey. Roughly 90% of respondents said that workload has increased in the past year, with over 65% of them claiming to have increased by ‘a lot.’
  More than half of ANA members hav
  
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• USA Today mistakenly 'Rickrolls' in place advertisement

  15-10-2018 19:47
  After a brief advertising snafu, USA Today might as well be called 'USA 2008'.
  This morning (October 15), USA Today ‘Rickroll'd’ its audience. Where a normal online ad was supposed to appear, visitors were surprised by Rick Astley’s Never Gonna Give You Up, a throwback to the original, more innocent trolling of internet yesteryear.
  Maybe it was an innocent mistake, or maybe it was a disgruntled employee. Either way, this was the one time ad blockers got in the way of something
  
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• Group Nine Media hires Verizon Go90 exec Siegel to lead global IP expansion

  15-10-2018 19:34
  Group Nine Media has announced the hiring Jeff Siegel, formerly head of syndication for Verizon's defunct streaming service Go90, as its senior vice president of distribution.
  Siegel's main task is to drive sales and strategy across Group Nine's four brands: Thrillist, The Dodo, Seeker and NowThis, and to expand their collective IP across platforms worldwide.
  A veteran in the digital media space, Siegel has spent 20 years monetizing digital content on a global scale. On Verizon's Go90 team,
  
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• The Famous Grouse is back in the game as it launches its global festive campaign

  15-10-2018 19:08
  One of the UK’s top whisky brands is back in the ‘game,’ as it launches a global advertising campaign that sees the return of its famous grouse.
  Created by The Leith Agency, and set to air throughout the festive season, The Famous Grouse ad will target regular whisky drinkers across numerous channels at home and in international markets. 
  The film, which involved animators from Flaunt Production, centres around the whisky’s playful
  
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• Global hopes to offer scale and simplicity with move into outdoor

  15-10-2018 17:47
  Last month, Global surprised the advertising industry with the double acquisition of Primesight and Outdoor Plus. Then, late into the afternoon on Friday (12 October), it bought Exterion Media, the out-of-home business that has the contract with Transport for London for the underground and bus network.
  The deals give Global close to a 35% share of the UK outdoor advertising sector, making it a serious player in the out-of-home space and a genuine rival to the UK’s largest OOH adverti
  
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• Global swooped ahead of Ocean to buy Exterion Media

  15-10-2018 17:13
  Sources said Ocean was in 'advanced talks' to acquire the OOH company.
  
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• Heineken to produce fan experiences for Formula E

  15-10-2018 16:53
  The beer brand will officially launch the partnership during the 2018/19 season.
  
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• Golden State Warriors blend past with present to kickstart the NBA season

  15-10-2018 16:51
  The Golden State Warriors are the two-time defending NBA champions, and their power from both past and present is on display in the team’s latest campaign.
  With the start of the NBA season tomorrow (Oct. 16), the Warriors are giving a big nod to the players and coaches that came before this team, in a series of videos and out-of-home placements that blend current action with that from the earlier years in the Bay Area.
  In ‘Game Recognize Game’, with the Warriors’ final se
  
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• Who will win Activation at a Festival or Public Event at the Campaign Event Awards?

  15-10-2018 16:46
  Jägermeister, HBO, Johnnie Walker, Laurent-Perrier, Honda and Levis are among the brands fighting it out for the coveted award.
  
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• How Twentieth Century Fox is using street art to promote Bohemian Rhapsody

  15-10-2018 16:11
  Twentieth Century Fox has transformed an entire side of the University of West London's Paragon building into a Queen-inspired mural ahead of the release of its Freddie Mercury biopic.
  
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• How 20th Century Fox is using street art to promote Bohemian Rhapsody

  15-10-2018 16:11
  The mural celebrates the Freddie Mercury movie as well as the singer's association with the University of West London.
  
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• ISBA tackles fake followers and content labelling with new influencer marketing contracts

  15-10-2018 15:24
  ISBA is updating its influencer contract to make it a “much more serious tool” as it looks to help brands tackle issues such as content labelling and follower fraud.
  The new suite of contracts includes the first framework for micro-influencers and updates to the contracts for brands working directly with celebrity and social talent and those working with talent agencies.
  The aim is to bring a more commercial view to these contracts after research carried out by Gravity Thinking for
  
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• Co-op highlights plight of modern-slavery victims in campaign to coincide with Anti-Slavery Day

  15-10-2018 15:20
  The Co-op is launching a campaign to raise awareness of modern slavery and to highlight its "Bright future" initiative, which offers employment to modern-slavery survivors.
  
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• Co-op ad highlights plight of modern-slavery victims to coincide with Anti-Slavery Day

  15-10-2018 15:20
  Press ad highlights the supermarket's Bright Future initiative.
  
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• Legal cannabis — threat or opportunity for the alcoholic drinks industry?

  15-10-2018 15:15
  Canada is set to become the first of the G20 countries to fully legalise cannabis for recreational use. On On 17 October 2018. The country will join Uruguay, Georgia and nine states in the US where recreational cannabis is already legal. As the floodgates of legalisation are poised to open, legal cannabis is threatening to become the biggest disruptor of the alcohol industry since Prohibition.
  ‘Legal Cannabis — Threat or Opportunity for The Alcoholic Drinks Industry?’ is a
  
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• Digital ad spend, shop footfall, video: 5 killer stats to start your week

  15-10-2018 15:11
  1. Video makes up a quarter of US digital ad spend
  Video is predicted to account for 25% of US digital ad spend, reaching $27.82bn this year.
  Facebook (including Instagram) will account for almost a quarter (24.5%) of all video ad spend, ahead of YouTube (11%), Twitter (8.1%), Snapchat (1.4%).
  However, in regard to revenue share, just 29.8% of Facebook’s ad revenue will come from its video platforms whereas Twitter will derive more than half (55%) of its total US ad revenues from video.
  S
  
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• ‘Brands should stop seeing age as a defining feature of the over-50s’

  15-10-2018 15:09
  The over-50s feel misrepresented and ignored by advertising because advertisers just see their age, rather than taking into account attitudes, lifestyles and lifestages.
  New research conducted by Gransnet and Mumsnet among 1,028 of their users finds 78% of those aged 50 or over feel under-represented or misrepresented by advertising. This is worst for technology brands, cited by 87% of those questioned, followed by fashion brands (84%) and the entertainment industry (79%).
  Nearly two-thirds (62
  
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• Why Amazon’s brief flirtation with celebrity endorsements could mean business

  15-10-2018 15:07
  Blink and you’d have missed it, but last week Amazon launched – and then pulled – a new celebrity endorsement hub called ‘The Celebrity Store’, an apparent extension of its influencer marketing programme.
  The hub itself has seemingly now disappeared without a trace, but individual pages – like Jessica Biel’s association with yoga and fitness brand Gaiam – are still live at the time of writing (pictured).
  The hub saw a range of celebrities, from act
  
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• Ikea India brings its lamps to life with 'Talking Products' ad campaign

  15-10-2018 15:01
  Ikea India has given its products a rich range of personalities in its latest campaign, 'Talking Products'.
  The campaign, conceptualised by Dentsu Impact, showcases bookcases, lamps and storage items narrating their struggles and personalities with their own quirks, like different tone of voice, with the aim to position that they are unlike any other objects. 
  Ulf Smedberg, country marketing manager, Ikea India said: “We at Ikea saw the need early on to find an emotional con
  
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• Number of in-house agencies rise dramatically, ANA study finds

  15-10-2018 14:20
  The trend continues as more complex offerings emerge in-house, but expansion and management of resources poses as one significant challenge.
  
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• Facebook demands political advertisers prove their identity in transparency push

  15-10-2018 13:39
  Facebook is demanding that UK political advertisers verify their identity on its platform as part of a range of transparency measures announced today.
  
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• Unilever moves Pot Noodle from Lucky Generals to Adam&EveDDB as its agency cull continues

  15-10-2018 13:10
  Unilever has handed Pot Noodle's creative account to Adam&EveDDB, ending its relationship with Lucky Generals as Unilever continues to consolidate the number of agencies on its roster.
  The Drum understands that Adam&Eve, which already holds Unilever's Lipton, Walls and Marmite accounts, was handed the business without a pitch and that the appointment was initiated by Unilever as part of an ongoing consolidation drive which has been titled 'Project Galapagos' internally. 
  Lucky Gener
  
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• ‘Digital not just a marketing problem’: Kin + Carta's plan to out-consult consultancies

  15-10-2018 13:04
  Print marketing specialists St Ives last week rebranded as Kin + Carta to reflect a new focus on digital transformation. In doing so, it delivered the sort of stark business reboot it hopes to offer clients too.
  Speaking to The Drum, J Schwan spoke about how the new entity is building upon the framework of the 54-year-old St Ives while also creating a proposition that can fit into the notch both agency networks and the consultancies are failing to fill.
  Schwan said: “Over the last eig
  
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• The marketing industry is facing a brain drain – here’s how to fix it

  15-10-2018 12:50
  Following Sir Martin Sorrell’s departure from WPP and Mark Read’s appointment as the new chief executive, most discussion has focused on Sorrell’s new company and Read’s vision for the old one. But one issue has gone unmentioned.
  “Great ideas come from great people,” Read said during a recent earnings call. “Great strategies come from great people. And so while our technology is part of our offer, even great technology is designed by great people. So, I
  
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• Final answer? Adland takes on our 50th quiz

  15-10-2018 12:49
  Think you know your advertising? At Campaign's 50th Dean Street shoot, we challenged adland's luminaries to take part in a special advertising-themed quiz to celebrate our birthday.
  
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• Final answer? Adland takes on Campaign's 50th quiz

  15-10-2018 12:49
  Think you know your advertising? At Campaign's 50th Dean Street shoot, we challenged adland's luminaries to take part in a special advertising-themed quiz to celebrate our birthday.
  
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• WPP and Dentsu most active in marcoms M&A as the consultancies hit the brakes

  15-10-2018 12:27
  The sweeping tide of management consultancies infringing into the marcoms space appears to have slowed. Research from Results International attributed this hiccup to a “brief period of consolidation and integration rather than a trend”.
  It noted 237 M&A deals in the marcoms industry in the third quarter of 2018. It was the most active quarter since Q4 2016.
  It pointed at the consultancies' slowing acquisition pace in the second quarter, in the third quarter only Accenture made an
  
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• SheSays Says: For art to imitate life, diversity must be mandatory

  15-10-2018 12:22
  In this episode of SheSays Says, Naomi Taylor speaks to Marcie MacLellan, founder of Frank & Lively, and producer of the Guardian’s Film of the Week and The Observer’s Hottest Film of the Summer, Apostasy. Covering casting, marrying advertising and film and advice for budding film producers, they discussed why diversity should be mandatory for art to imitate life.
   
  The Drum spoke to MacLellan about why diversity should become a mandatory field in film, as she explains
  
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• Pitch update: Superdrug, Doddle and Pot Noodle

  15-10-2018 11:39
  Superdrug is reviewing its advertising account, parcel delivery brand Doddle appoints newly-formed agency Wax/On, while British Land looks to battle property market disruptors with agency appointment.
  
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• Campaign50: Watch the ads that made Mother great

  15-10-2018 11:37
  Mother's influence on adland and British creativity cannot be overstated. No wonder it came forth in our countdown of the best agencies of the past 50 years.
  
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• Campaign50: Watch the ads that made CDP great

  15-10-2018 11:37
  Collett Dickenson Pearce was never going to qualify as the greatest UK agency of all time. Indeed, it's runner-up in our countdown of the 20 best agencies of the past 50 years.
  
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• Campaign50: Watch the ads that made BBH great

  15-10-2018 11:37
  When advertising zigs, Bartle Bogle Hegarty, our third best agency of the past 50 years, continues to zag.
  
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• Campaign50: The work that made Saatchi & Saatchi the 6th best agency of the past 50 years

  15-10-2018 11:37
  Quite how Saatchi & Saatchi made such a profound impact on the industry defies easy explanation.
  
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• Campaign50: The work that made Saatchi & Saatchi the 6th best agency of the last 50 years

  15-10-2018 11:37
  Quite how Saatchi & Saatchi made such a profound impact on the industry defies easy explanation.
  
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• Campaign50: The work that made Mother the 4th best agency of the past 50 years

  15-10-2018 11:37
  Mother's influence on adland and British creativity cannot be overstated.
  
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• Campaign50: The work that made Mother the 4th best agency of the last 50 years

  15-10-2018 11:37
  Mother's influence on adland and British creativity cannot be overstated.
  
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• Campaign50: The work that made Abbott Mead Vickers BBDO the 5th best agency of the last 50 years

  15-10-2018 11:37
  There's something of the ocean liner about Abbott Mead Vickers BBDO.
  
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• Nestlé brand Lindahls Kvarg to bring Swedish oasis to London

  15-10-2018 11:06
  The dairy brand is hosting a Swedish-style oasis in London featuring the trees, scents and smells found in the silver birch forests of Sweden.
  
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• GoCompare pioneers automated energy switching service

  15-10-2018 09:20
  GoCompare is tackling consumer inertia in the energy market head-on with the launch of a new automatic switching service which will migrate customers to the best deals available as and when they become available.
  Weflip will be powered by GoCompares own Energylinx comparison platform, triggering a transfer to an alternative provider whenever savings can be made.
  For now, the service is limited solely to the energy market but it could be extended to the home phone and broadband market if it is a
  
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• Amazon showcases fashion line with London pop-up

  15-10-2018 09:15
  Amazon is launching a pop-up shop in London to promote its fashion arm and host an array of activities, with the aim of offering consumers a more exciting way to shop for clothes.
  
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• Tesco uses Clubcard data to help people eat more healthily

  15-10-2018 08:30
  Tesco is using Clubcard data, marketing and partnerships to try and influence the choices its customers make in-store and encourage them to make healthier choices.
  Research carried out by the supermarket found that seven in 10 families believe supermarkets can help them make a better choice when it comes to health and nutrition, while 27% agree they get confused about what is healthy and unhealthy. This is as regulations around junk food are tightened and rising figures of childhood obesit
  
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• Unilever, Facebook, Just Eat: Everything that matters this morning

  15-10-2018 08:15
  Unilever sales up as price increases beef up results
  Unilever saw sales grow 3.8% year on year in its third quarter, as price increases boosted performance and didn’t hit volume growth.
  Volume sales were up 2.4% while from price point of view sales were up 1.4%. Unilever says growth was “high quality”, with all three divisions showing an improvement. However, turnover was impacted by currency fluctuations, as well as the disposal of its spreads business.
  At its personal care b
  
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• Shell, Topshop, Sears: Everything that matters this morning

  15-10-2018 08:15
  Shell to ramp up clean energy drive
  Shell is looking to “turbocharge” its move into the clean electricity market, having pledged to cut its carbon emissions by a fifth.
  CEO Ben van Beurden says the pledge is about the “longevity” of the company and is therefore an “existential issue” and “not about being altruistic”.
  “It is a highly charismatic part of our business, but it’s also very small,” he told The Sunday Telegraph.
  “
  
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• Netflix, Asos, LadBible: Everything that matters this morning

  15-10-2018 08:15
  Netflix adds seven million new subscribers
  Netflix has posted stronger than expected growth in the three months to September after adding nearly seven million new subscribers. This brings its total number of members worldwide to more than 137 million.
  This level of subscriber growth, which includes one million new members in the US and almost 5.9 million abroad, sets a third quarter record for Netflix. The streaming giant also saw its revenue rise by 34% year-on-year to nearly $4bn, as profits
  
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• Facebook, Airbnb, Tesco: Everything that matters this morning

  15-10-2018 08:15
  Facebook ups transparency for political ads
  Facebook is looking to crack down on ‘dark ads’ published by British political groups through the introduction of a series of transparency tools that it hopes will help restore trust following the Cambridge Analytica scandal.
  All political advertisers must now prove their identity, and as part of the changes all paid-for political content will automatically be logged in a public advertising library for up to seven years, so ads will no lon
  
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• Coca-Cola, Amazon, Kleenex: Everything that matters this morning

  15-10-2018 08:15
  Kleenex removes ‘mansize’ branding from tissue boxes
  Kleenex has vowed to remove the ‘mansize’ branding from its tissue boxes after bowing to growing complaints that the name is sexist. Instead the product will be rebranded as Kleenex Extra Large.
  The company introduced ‘Kleenex for Men’ in the 1950s but consumers’ shifting perceptions has forced the brand to reconsider.
  A spokesperson for the company explained the brand has been characterised by a much
  
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• NewsMediaWorks highlights importance of trusted journalism in news media to advertisers in new campaign

  15-10-2018 08:03
  NewsMediaWorks, an organisation representing News Corp, Fairfax Media and Seven West Media in Australia, has launched a campaign to highlight the importance of trusted journalism environments in news media to advertisers.
  The campaign, which is developed by PwC-backed Thinkerbell, targets advertisers and their agencies, aims to explain why trusted journalism is important for advertisers as an Adtrust study from Galaxy Research found that 22% of people trust what they read in social media, and ne
  
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• 10 questions with... Steve King, chief executive of Publicis Media

  15-10-2018 07:11
  The Drum speaks to people across the global media and marketing sector who are bringing something a little different to the industry and talks to them about what insights they can offer the rest of us. This week Publicis Media's chief executive Steve King takes on The Drum's 10 Questions. 
  What was your first ever job?
  My first job was working on a building site as my dad had a building company, but the first job I ever did was for a company doing nightshifts packing lorries for Sainsbury&r
  
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