Marketing news

• Brands are seeing India as a key future market for Football, says LaLiga India head

  14-10-2018 19:06
  Football's popularity is growing in India by leaps and bounds. A recent study by Velocity MR observed that post-Fifa World Cup, Indian football fandom received a great boost and 84% of respondents claimed that they will support the Indian team in their upcoming matches. Notably, most of the respondents were highly appreciative of India's winning streak in the recent international matches.
  To exploit this opportunity, Spanish football league LaLiga has established itself in India. The Drum s
  
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• Visa renews partnership with IOC to bolster payment and retail experience for fans

  14-10-2018 17:33
  Visa has renewed its partnership with International Olympic Committee (IOC) and International Paralympic Committee (IPC) until 2032.As part of the partnership, Visa aims to enhance the fan experience and payment experience for fans globally by tapping into its 11 innovation centers – from Asia to Europe and the United States. This includes remote, mobile ticket purchasing, in-seat ordering and new ways to pay at retail such as making a purchase from television.
  Ryan McInerney, pr
  
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• 'Lenses for cool cats': feline selfie filters launch on Snapchat

  14-10-2018 13:41
  Snapchat has introduced new selfie filters - specifically for cats. 
  Revealing the new update in a tweet, the photo messaging app wrote: “Lenses. For cool cats and their cool cats. Try them meow.” Lenses. For cool cats and their cool cats Try them meow. pic.twitter.com/UFJtgt8ZWO
  — Snapchat (@Snapchat) October 12, 2018
   
  Previously, Snapchat filters only worked on humans and dogs, leaving cats out in the cold. 
  To use the new cat-friendly filters, users need
  
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• 'No Deal' Brexit could see Brits face Spotify and Netflix ban abroad

  14-10-2018 13:13
  In the event of a ‘no deal’ Brexit Brits may not have the same access to their Netflix and Spotify accounts when travelling abroad. 
  According to new information revealed by Brexit secretary, Dominic Raab, EU laws that prohibit firms from blocking access to websites based on a customer’s nationality or place of residence won’t apply if there’s no Brexit deal with the EU. 
  The EU digital single market rules, which came into effect this year, allow subscribe
  
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• Unilever backs worldwide ban on animal testing for cosmetics

  14-10-2018 12:18
  Unilever has called for a global ban on animal testing in the cosmetics industry partnering with animal protection group, Humane Society International (HSI). 
  Though banned in the EU since 2013, research from Cruelty Free International suggests 115 million animals are still used worldwide for testing purposes with the most common experiments including exposing animals to radiation, forcing them to inhale toxic gases and injecting or feeding them potentially harmful substances. 
  With 57
  
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• Facebook purges hundreds of accounts pushing US political 'spam'

  14-10-2018 11:45
  Facebook has removed hundreds of US political pages citing “inauthentic activity” ahead of next month’s midterm elections. 
  Confirming the news via a blog post, Facebook said it has removed more than 800 accounts that sought to profit from politically-themed spam. 
  “Many were using fake accounts or multiple accounts with the same names and posted massive amounts of content across a network of Groups and Pages to drive traffic to their websites,” the post r
  
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• Chairman steps in to save Patisserie Valerie from collapse

  14-10-2018 11:02
  Patisserie Valerie has been rescued from the brink of collapse thanks to a cash injection from its entrepreneur chairman. 
  According to reports, Luke Johnson, who owns 37% of the cafe chain, has offered £20m in loans, agreeing to lend £10m for three years to owners Patisserie Holdings plc and a further £10m bridging loan. 
  The chain was left struggling after revealing this week that it had uncovered “significant, and potentially fraudulent, accounting irregulari
  
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