Marketing news

• MotoAmerica names Jeff Nasi as senior vice president of marketing and sales

  13-10-2018 15:52
  MotoAmerica has name Jeff Nasi as its senior vice president of marketing and sales to expand its sponsorship relations.
  Prior to this, Nasi worked as director of marketing for 4 Wheel Parts and as senior director, Enthusiast Media at Motor Trend Group, formerly The Enthusiast Network. He will be based out of MotoAmerica headquarters in Costa Mesa, California.
  MotoAmerica CFO Richard Varner said: “Jeff strongly believes in client advocacy and his reputation in the industry reflects it. We&r
  
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• Buzz Bingo ad aims to woo millennials after £40m rebranding

  13-10-2018 15:08
  Bingo operator Buzz Bingo has rebranded to appeal to millennials.
  As part of its rebranding process, worth £40m, it has unveiled a campaign conceptualised by Isobel and Fat Lemon which highlights how Buzz Bingo has expanded throughout UK and players can now play in groups with their friends.
  Buzz Bingo has rebranded 103 clubs from Gala Leisure with plans to complete a final 19 clubs in February 2019. 
  The campaign will run across TV, digital and social media until the end of this
  
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• 86.3% US display ad dollars forecast to transact programmatically by 2020

  13-10-2018 12:32
  In US, more than four of every five digital display ad dollars  transact via programmatic means according to eMarketer.
  The eMarketer forecast 'US Programmatic Ad Spending Forecast Update: Video Powers Significant Growth Through 2020' expects that  US digital display ad dollars (86.3%) will transact programmatically by 2020 which is 82.5% this year.
  Other statistics predicted by the report include that 84.1% of the total mobile advertising dollars ($31bn) will be transacted p
  
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• Shoreditch optician uses QR codes displayed on floor panels to promote eyesight check-ups

  13-10-2018 09:29
  A Shoreditch-based optician is urging people to get their eyesight checked with its Urban Eye Test which features floor panels located around the area that include QR codes in an attempt to make booking an appointment easier. 
  The test, conceptualised by McCann Health London, for OCO Opticians of Spitalfields will take place around Brick Lane, Shoreditch and Spitalfields Market where people will be invited to check their
  
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