Marketing news

• Lockheed Martin challenges engineering students to think inside the box in recruitment drive

  12-10-2018 19:59
  Lockheed Martin, the aerospace, security and defense company, is looking for a few good engineers, and it has some of the nation’s top students trying to get inside a box to prove that they’re worthy of working in space.
  For Lockheed Martin, space is not a destination, nor a tourist attraction – space is a place to do. It’s an unlimited resource of untapped potential, and the company is developing the technology the world needs to unlock its possibilities. In this campaig
  
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• Facebook hack exposed companies’ direct messages with consumers

  12-10-2018 19:59
  Facebook has revealed hackers gained access to a select number of Messenger conversations in last month’s (28 September) attack, affecting a small amount of companies who interact with consumers through the Pages product specifically.
  The company noted that while the attack affected fewer users than it originally feared, around 29 million people’s account security was compromised when attackers exploited a weakness in Facebook’s ‘view as’ tool.
  Hackers were able to
  
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• Global to acquire Exterion Media as it continues OOH buying spree

  12-10-2018 19:27
  Radio group Global has made a binding offer to acquire Exterion Media just weeks after snapping up fellow OOH (out-of-home) companies Primesight and Outdoor Plus in a double deal.
  The purchase will help the media organisation bulk up its newly-formed OOH division, Global Outdoor. 
  Exterion Media operates in the United Kingdom, Ireland, France, the Netherlands and Spain. In the UK, it boasts an estimated 20% share in the sector, and holds the lucrative £1.
  
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• Global to buy Exterion Media in third deal to create OOH giant

  12-10-2018 18:30
  Global is set to buy Exterion Media in its third out-of-home deal in a matter of weeks.
  
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• The Drum Presents: Steve Henry & Patrick Collister debate Confused.com's post-Corden creative

  12-10-2018 18:14
  Confused.com have dumped James Corden. But his car has managed to make it into the new campaign, this time driven by rugged Irish actor Timothy Murphy.
  It looks good, it sounds good. In a world of hard sell, of fake news, of experts who are imposters, the ad says we all need clarity.
  But are they the people to give us this independence of mind? Are they genuinely on the side of their customers? 
  Former creative directors Steve Henry and Patrick Collister would like Confused.com to
  
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• LadBible closes in on Unilad buy but questions linger over ‘manifestly unfair’ bid process

  12-10-2018 18:05
  LadBible is understood to be in the final stages of talks to acquire its debt-ridden rival Unilad following a heated bidding war that has ensnared media companies and agencies alike.
  Behind the scenes, administrators have said that a single party (believed to be LadBible) has reached an agreement to enter an exclusivity period with Unilad.
  However, with the surprise buyer set to be revealed imminently doubt is now being cast on the integrity of the bidding process, with one party
  
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• MoneySuperMarket drives growth by switching focus ‘from revenue to relevance’

  12-10-2018 17:30
  Price comparison site MoneySuperMarket has flipped its approach “from revenue to relevance” as it puts greater focus on customer experience and driving long-term growth.
  The brand had been sending millions of emails to customers each week, regardless of whether they were relevant, which chief customer officer Darren Bentley likens to “throwing enough mud at the wall in the hope some of it sticks”.
  Talking at the Festival of Marketing yesterday (11 October), he said: &ldq
  
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• Focus on account optimisation and bid strategies to achieve success

  12-10-2018 16:40
  A key facet of a paid media analyst’s job is to optimise accounts to ensure they’re performing at their best while maximising efficiencies. As part of the fast-paced and everchanging landscape of the industry, we need to consider a larger number of variables when optimising bids, budgets, landing pages and ad copy towards a wide range of KPIs. At the same time keeping on top of all these tasks and KPIs across evolving and growing accounts is becoming increasingly challenging and time
  
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• More rigorous guidelines are needed if influencer marketing is to weed out the ‘bad apples’

  12-10-2018 16:30
  As influencer marketing matures and budgets continue to rise, so does the need to safeguard the integrity and effectiveness of campaigns in order to maintain consumer trust and authenticity – values at the heart of influencer marketing.
  This has been reflected over recent months by a series of industry actions calling for much needed governance to be implemented.
  Following Unilever CMO Keith Weed’s call to get rid of the “few bad apples spoiling the barrel” and the CMA&r
  
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• Reckitt Benckiser on its ‘challenging’ digital transformation journey

  12-10-2018 16:24
  Successfully driving digital change comes down to providing data-driven evidence, developing great agency partnerships, and creating a shared ambition with both senior people and peers according to Reckitt Benckiser’s (RB) global director of design, user & brand experience, Stephanie Verschoor.
  Speaking at the Festival of Marketing this week, she discussed the sometimes “challenging” journey she has had driving digital transformation at the FMCG giant.
  Vershoor has be
  
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• Yum Brands promotes Vipul Chawla to Pizza Hut International president

  12-10-2018 16:22
  Yum Brands announced the promotion of Vipul Chawla to president of Pizza Hut International, stepping up from his post as managing director of Pizza Hut Asia Pacific.
  During his time in the Asia Pacific role, Chawla led Pizza Hut’s largest business outside the US in terms of units, almost 5,000 franchise restaurants across 16 markets. He was also general manager of Pizza Hut Asia and held a chief marketer role in KFC Asia. Before he joined Yum In 2011, he’d spent 20 years at Unil
  
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• I woke up like this: the future of Experiential Marketing is the sleepover

  12-10-2018 16:00
  You wake up, flawless
  Post up, flawless
  Ride round in it, flawless
  Flossin on that, flawless
  I woke up like this
  - Beyoncé: Flawless (2013)
   
  See, what Beyoncé has done here is unknowingly plot a road map for experiential marketing’s future shrewdly-disguised as a pop ditty about self-empowerment.
  The song’s crowning declaration - “I woke up like this” -  is bold statement that has been adopted by millennial Instagram-driven culture as a rallying
  
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• Samsung sees smart homes as a ‘gamechanger for loyalty’

  12-10-2018 15:54
  Brands across the tech landscape are exploring the potential for smart homes and connected devices to change the way we live our lives.
  And while we are still in the early adopter phase, Rebecca Hirst, marketing director for home at Samsung Electronics, argues that as consumers continue to interact with voice assistants and use smart entertainment products like Netflix, mainstream adoption is firmly on the horizon.
  Speaking at the Festival of Marketing this week, Hirst discussed the potential fo
  
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• Healthcare company Star appoints Bonfire to implement marketing strategy

  12-10-2018 15:51
  Star, a full-service resourcing and outsourcing company for the healthcare industry, has appointed Bonfire Creative Intelligence to devise and implement a new marketing strategy and programme, including the design and build of a new website.
  The agency has created a brand guidelines with specific colour palettes and related imagery associated with Star’s outsourcing and resourcing part of the business. A campaign including online and offline advertising and direct mail is now being ro
  
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• Four ways marketers can attain influence

  12-10-2018 15:33
  For the past eight years, Omobono has completed annual research on the state of marketing for global business brands. Along the way, we have learned which channels work best, what issues marketing leaders face and the keys to success.
  In this year’s report, ‘Marketing’s Age of Illumination’, in partnership with Marketing Week, we spoke to more than 1,100 participants around the globe to reveal key insights about the changing role marketers are playing in helping their or
  
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• Looking to the future: The rise of artificially intelligent CMS

  12-10-2018 15:15
  Think back 20 years.  Web 1.0 was a static place.  Mundane in comparison to today’s ‘blinged’ Internet. The future was exciting, and what we’re experiencing today in Web 2.0, where refined user journeys driven by personalisation en mass strive to satisfy the ever-evolving on-demand consumer connoisseur.
  It’s not just us, the consumers, that are evolving.  So too is the technology we use on a personal and business level. The internet is awash with buzz
  
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• Ella's Kitchen owner Hain Celestial awards four more brands to Havas

  12-10-2018 15:09
  Hain Celestial, the owner of New Covent Garden Soup Co and Tilda Rice, has appointed Havas London to lead strategic and creative work across four of its UK brands.
  
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• Dentsu and WPP lead rising agency M&A activity

  12-10-2018 14:38
  The past quarter brought the highest number of mergers and acquisitions involving marcoms agencies since the fourth quarter of 2016, according to analysis from Results International.
  
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• Adland sing their favourite jingles

  12-10-2018 14:35
  During the Dean Street shoot for Campaign's 50th anniversary, we asked adland to sing their favourite jingles...
  
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• Social media doesn’t need a ‘mental health levy’ – it needs to be treated like an addiction

  12-10-2018 14:10
  The head of the NHS, Simon Stevens, this week has called for Facebook and Instagram to fund treatment of mental health problems because of the damage caused by social media.
  This 'mental health levy' follows a huge rise in admissions to mental health services, particularly among teenage girls.
  Taxing the tech giants is fine – they’re good for the money and the NHS needs it –  but it’s more a response to other economic and political factors we’re experienci
  
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• Djaba, Abraham, Tilbian and Langley join line-up for 'When Sorrell met MediaMonks'

  12-10-2018 14:03
  Magnus Djaba, David Abraham, Julie Langley and Lorna Tilbian will be among the speakers at Campaign's breakfast briefing with Sir Martin Sorrell and MediaMonks.
  
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• TV Licensing’s first ad campaign in 5 years leverages drama, espionage and nostalgia

  12-10-2018 13:43
  The TV Licencing has released its first TV advertising campaign in five years to remind the public that paying 'needn't be a drama'.
  Playing with TV tropes from memorable shows and dramas, the creative from RedBee, will span TV, radio and social. The agency created believable TV scenes in order to engage users before informing them how easy it is to pay the TV toll.
  Christopher Godfree, head of client services at Red Bee said: “The creative and long-term scope of the TV Lice
  
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• YouTube ReView: Banksy's latest prank leaves artwork in shreds

  12-10-2018 13:14
  Show me entity :: 20930
  Welcome to YouTube Re:View, a weekly listing of the most talked-about YouTube videos in the UK, brought to you by The Drum. This week street artist, Banksy leaves a dicey surprise for auctioneers, WWE stars turn on each other, Will Smith concurs his fears, Mark Ruffalo hints at Avengers four spoilers and James Corden takes it back to the 90s. 
  Banksy's latest prank leaves artwork in shreds
  Prankster street artist Banksy has done it again
  
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• A cheat sheet to shopping and feed management

  12-10-2018 12:17
  Google Shopping is a key tool in any retailer’s arsenal; offering several opportunities to capture users at a key point when they want to buy your product in a highly cost-effective way in terms of driving revenue. It’s developed a lot over the years, so I want to highlight the key areas digital marketers need to get right to get the most out of it.
  The feed
  At the crux of every successful Google Shopping strategy is a well optimised feed. The content of a shopping feed should be tho
  
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• Inside Geometry's 360 immersive retail space

  12-10-2018 11:55
  WPP agency Geometry Global has launched a brand new 3D, 360-degree immersive retail space, enabling visitors to experience what it is like to shop all over the world.
  
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• EU divide boils over as Scotland Yard refuses to investigate Leave campaign

  12-10-2018 11:52
  Remain-leaning commentators have reacted with alarm to a refusal by Scotland Yard to investigate groups on the other side of the European divide after both Vote Leave and Leave.EU were found to have breached electoral law by making false declarations and hiding campaign spending at the time of the 2016 EU referendum.
  The Electoral Commission has already levied substantial fines against both organisations for these transgressions, but this has not assuaged some, who have been calling on the polic
  
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• Pearl & Dean theme remixed by Queen to market band biopic

  12-10-2018 09:49
  Cinema audiences are finding Pearl & Dean's familiar 'Asteroid' theme music has been given a twist by original Queen members Brian May and Roger Taylor.
  
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• Inside Tesco Finest's edible exhibition 'Devour'

  12-10-2018 09:27
  Tesco is celebrating the 20th anniversary of its Finest* range by hosting a sensory activation in Shoreditch from 11 to 13 October.
  
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• Green & Black's offers taxi rides in exchange for a selfie

  12-10-2018 09:05
  Luxury chocolate brand Green & Black's is offering Londoners the chance to take a ride in a black cab for free, while indulging in its newly-launched Truffle and Praline bars.
  
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• Selfridges marks Beauty Hall reopening with 'Social Studio' pop-up

  12-10-2018 08:24
  The pop-up marks the opening of the newly refurbished Selfridges Beauty Hall in Manchester's Trafford Centre.
  
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• Why Wunderman will be WPP’s jewel in the crown under new regime

  12-10-2018 07:00
  It wasn’t a surprise that within weeks of Mark Read taking over the reins at WPP, he would move to fill the void left at the top of Wunderman by his ascension.
  The choice for Wunderman's new global chief executive was a straight shoot-out between the EMEA and American chiefs within the agency, and ended with Mel Edwards taking charge. Now she, in turn, is looking for someone to step into her shoes as EMEA chief within the business with internal and external candidates in the fram
  
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• Agencies take action as #MeToo movement finally reaches India

  12-10-2018 02:00
  It took a year for the #MeToo movement, which first started in Hollywood with the Harvey Weinstein case, to gain momentum in India and the list of names consists of high profile celebrities, journalists and agency leaders.
  It was Bollywood actor Tanushree Dutta who first instigated the topic when she accused another actor, Nana Patekar, of sexual harassment. Thereafter, several women took to social media to accuse their harassers.
  The advertising industry has also now been implicated, mostly via
  
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