Marketing news

• United Entertainment Group taps Michael Nuzzo to lead creative team

  10-10-2018 22:50
  United Entertainment Group (UEG), a global entertainment, sports and lifestyle marketing agency, has named Michael Nuzzo senior vice president, executive creative director at the company’s New York headquarters.
  In his new role, Nuzzo will oversee UEG’s global creative offering with the primary focus of driving creative excellence and capabilities, architecting global campaigns and servicing UEG’s portfolio of brands.
  Nuzzo brings over 18 years of industry experience to Un
  
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• The Drum B2B Awards 2018 finalists revealed

  10-10-2018 21:00
  The time has come to reveal the 2018 finalists of The Drum B2B Awards.
  Our expert judging panel, including Stein IAS, LinekdIn, IBM, Momentum Worldwide, Adobe, MRM McCann, Ogilvy and more, were inspired by the high-calibre of entrants and one area that stood out was is the realization that B2B buyers are consumers first. 
  Chair of the judging panel and director of North America agency relations at LinkedIn, Lynn Badler said:” Beautiful, emotional, provocative. These are not the adject
  
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• Park MGM leans on chance meetings and missed connections in Las Vegas campaign

  10-10-2018 20:51
  Park MGM, the new Las Vegas resort from MGM Resorts and Sydell Group, and its creative agency Virtue, know that chance meetings are a big part of the Vegas experience. The resort is banking on people taking chances on romance, even after the fact, with its ‘If It’s Meant to Be’ campaign.
  The campaign looks to the iconic online destination where thousands of people take a shot in the dark every day, all in the name of romance: missed connections, often associated with Craig
  
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• US Creative Work of the Week: Aruba tourism shows off its island paradise

  10-10-2018 20:01
  As fall approaches, it seems that The Drum’s readers are already looking for an island getaway to Aruba, as the global tourism destination’s latest campaign was voted the US Creative Work of the Week.
  The North American campaign for the destination, ‘Authentic Aruba,’ shows off the features, and more importantly, the people that make the place unique and desirable for visitors.
  The campaign for the Aruba Tourism Authority from Concept Farm highlights Aruba&rsquo
  
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• Interpublic's UM wins American Express global media account

  10-10-2018 19:23
  The account shift ends Amex's 20-year relationship with Mindshare.
  
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• 'I am not a weapon': Effort debuts on International Day of the Girl

  10-10-2018 18:40
  The social justice campaign aims to raise awareness of the women affected by Boko Haram, Nigeria's militant Islamic extremist group.
  
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• Accountability, influence, GDPR: Festival of Marketing day one round-up

  10-10-2018 18:39
  Coty sees GDPR as an ‘amazing’ challenge
  US beauty giant Coty, owner of brands such as Rimmel, Max Factor and Wella, has embraced the challenges of GDPR in a bid to reframe the consumer experience.
  Director of global data strategy, Kristina Kaganer, described the implementation of GDPR as an “amazing” opportunity to be transparent with consumers and think about the value added ways to use data, arguing that it brings an interesting element to strategic planning.
  Touching
  
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• Amazon celebrates binge watching in first campaign with Droga5 London

  10-10-2018 18:24
  We all know the ills of binge eating and drinking, but Amazon wants to show you the benefits of binge watching. 
  Droga5 London's first advertising campaign with Amazon Prime Video features a series of four 60-second films capturing individuals' unexpected growth after diving into the storylines of their favorite shows. Each spot ends with the tagline: \Great shows stay with you'.
  “The culture of binge watching makes it so that we get to know characters a lot faster and with great
  
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• Co-op Bank appoints MullenLowe London as lead creative agency

  10-10-2018 18:22
  The Co-operative Bank has appointed MullenLowe London as its first creative agency of record.
  The bank has weathered a turbulent storm before spinning off from its parent company. In 2013, it nearly collapsed after the discovery of a £1.5bn black hole in its finances, then, its chairman Paul Flowers was arrested for class A drug offences. 
  Last September, its chief financial officer John Worth resigned after negotiating a £700m rescue deal, which saw the Co-op Group sell of
  
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• ANA informs defrauded advertisers how to aid FBI media buying investigation

  10-10-2018 18:18
  The Association of National Advertisers (ANA) has informed members that the FBI is investigating media buying and trading practices in the US - a move which will cause waves in the industry and likely expedite marketers' demands for transparency.
  The ANA marked the probe as a “significant” event to the industry and informed members how to best conduct themselves with media buying now under the spotlight. This builds on how ANA and K2 Intelligence previously highlighted how &ldqu
  
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• John Hegarty: Globalisation has hurt the marketing industry

  10-10-2018 17:53
  Sir John Hegarty believes globalisation has been detrimental to the world of advertising, leading brands to create global campaigns that can reach millions of people while reducing costs but too often mean “absolutely nothing”.
  Speaking on the headline stage at the Festival of Marketing this morning (10 October), Hegarty said: “What happened with globalisation is it became possible because of technology for people to create a campaign that worked around the world. It was done
  
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• Wongdoody and SheSays partner to empower girls on International Day of the Girl Child

  10-10-2018 17:39
  The United Nations declared October 11 as International Day of the Girl Child, a youth-led movement fighting for gender justice and youth rights. To help empower girls on that day, creative agency Wongdoody and its in-house marketing consultancy June Cleaver Is Dead (JCID) has teamed with global network for women SheSays to ask: 'Boys will be boys, and girls will be _____?'
  The video stars girls from all walks of life, proudly stating what they t
  
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• What’s all the fuss about FOMO?

  10-10-2018 16:55
  When was the last time you saw a queue outside of what you would call a fairly ‘ordinary’ restaurant? Or an ‘exclusive’ concert? Perhaps a pop-up that gives away gluten-free bread outside of a tube station? Quite recently, I suppose.
  People love queues, don’t they? That uncomfortable feeling of standing on your feet for ages while thoroughly investigating someone’s back just to get access to something…special. Well, not really. This is not something peo
  
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• Turkey of the Week: We Buy Any old idea

  10-10-2018 16:42
  A friend should always underestimate your virtues and an enemy overestimate your faults.
  
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• Campaign50: The work that made HHCL the 7th best agency of the past 50 years

  10-10-2018 16:31
  Howell Henry Chaldecott Lury was the agency adland loved to hate.
  
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• Campaign50: The work that made HHCL the 7th best agency of the last 50 years

  10-10-2018 16:31
  Howell Henry Chaldecott Lury was the agency adland loved to hate.
  
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• Twitter walks back Moments on mobile but it's still a vital tool for its curator newsroom

  10-10-2018 16:30
  Twitter has announced it will no longer let people create Moments on mobile, admitting the feature "wasn't used as often" as it anticipated. But, the tool will remain at the heart of Twitter’s pivot from 'social network' to a news hub, with users still able to create stories on desktop, perhaps suggesting its future lies in publishers, brands and other commercial organisations adopting it. The Drum caught up with the platform’s head of curation to find out more.
  J
  
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• GSK launches brand incubator as it shifts to ‘fail-fast’ culture

  10-10-2018 16:27
  GlaxoSmithKline (GSK) is rethinking how its organisation is structured to compete in the digital world as it faces competition from direct-to-consumer and online pureplay businesses.
  Louise Kristensen, the company’s digital and ecommerce director for Northern Europe, believes this means being very clear about both the opportunities and challenges ahead. Speaking today (10 October) at the Festival of Marketing, she identified four priorities for the organisation going forward – to im
  
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• Peroni champions the ‘beauty of constraint’ by doing more with less

  10-10-2018 16:12
  The more money beer brand Peroni Nastro Azzurro has to spend on marketing the more likely it is to fall for the trick of simply “doing what everyone else does”.
  Instead, the brand, which is owned by Japanese brewer Asahi, believes it can actually do better and more innovative work by exercising a little restraint.
  “We invest far less than Heineken and the big boys in this world,” Asahi Europe’s global brand director Richard Ingram said during a session at the&
  
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• Zazzle Media unveils The State of SEO survey

  10-10-2018 16:10
  A new report released by Zazzle Media reveals that SEO is becoming a key area to focus on for the majority of marketers in the UK.
  The inaugural State of SEO survey approached over 30,000 UK marketers for their views on the industry as well as their personal knowledge levels of the intricacies of the sector. The survey revealed that 88% of marketers believed SEO was an important element of their marketing plans, with over 60% of these going as far to say the that it was an extremely important fa
  
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• Foot Locker selects Virtue for pan-Euro creative account

  10-10-2018 16:05
  Foot Locker is set to hire Vice Media's creative agency Virtue to its European ad account, following a four-month review.
  
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• Barclaycard’s five rules for building an in-house creative agency

  10-10-2018 16:03
  Barclaycard has created an in-house agency that now handles 85% of its creative, but Richard Atkinson, vice-president of its advertising and creative studio, believes there are certain rules brands must follow in order to ensure taking work in-house is successful.
  The creation of the team, he says, has created an army of brand guardians who get work done about 60% faster than agencies, while saving the business money in the process. But it has also meant the marketing team has to take
  
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• TUI launches campaign to ‘deepen’ connection with consumers a year on from rebrand

  10-10-2018 16:00
  TUI is launching a brand campaign that aims to “deepen the emotional connection” it has with consumers and strengthen consideration.
  The creative tells the story of a mother taking her disinterested daughter on holiday. At the beginning the girl is a typical teenager, playing on her phone and rolling her eyes, but over the course of the holiday she is laughing, dancing and more engaged.
  It is ambiguous whether the mother is a single parent or not and CMO Katie McAlister tells Market
  
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• McDonald's halts £100m UK media pitch

  10-10-2018 15:23
  McDonald's has halted one of the biggest UK media pitches of the year in a surprise move.
  
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• Co-op Bank picks MullenLowe as ad agency

  10-10-2018 15:21
  The Co-operative Bank has appointed MullenLowe London as its first ad agency since it was spun off from The Co-operative Group last year.
  
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• US publisher Meredith commences UK redundancies

  10-10-2018 15:17
  Meredith, the US publisher formerly known as Time Inc, is making a number of redundancies at its London office as part of plans to scale back its international operations.
  
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• Specsavers' Keith Gulliver to lead TSB's internal content arm in transformation role

  10-10-2018 14:02
  TSB has appointed a head of marketing transformation, social media and content in former Post Office and Specsavers marketer Keith Gulliver, tasking the exec with leading a new "internal content studio". 
  Overseeing social and content strategy, Gulliver will be charged with steering The TSB Studio, which is being launched with the help of in-house specialist Oliver Agency to bolster the brand's internal marketing capabilities. 
  The move from the bank to invest in a production
  
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• US Creative Works: featuring Forsman & Bodenfors, BSSP, Erich & Kallman and more

  10-10-2018 14:00
  Welcome to The Drum's US Creative Works, supported by Workfront. Dedicated to showing the best creative work in North and South America, we give our readers the chance to decide which work features as our Creative Work of the Week.
  Scroll through the latest work, then click through to the global Creative Works site and see what stands out. For project information, creative credits and more, click on the project to expand to full screen and click on the stars to vote.
  To submi
  
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• #HandsUp4HealthyMinds this World Mental Health Day

  10-10-2018 13:59
  In the UK, 1 in 4 people will experience a mental health issue in a given year. In our industry, the number is even higher at 1 in 3. In a world where we are always on – never separated by more than a few metres or minutes from emails, social media and all of our beloved technology – finding time to take a step away and have a break can feel impossible.
  If we cannot find a time to switch off, to look after our wellbeing and have honest conversations about mental health, the statistic
  
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• TSB recruits ex-Specsavers marketer to lead in-house content studio

  10-10-2018 13:02
  TSB has become the latest brand to launch an in-house creative resource, tapping Oliver Agency to launch social and content division The TSB Studio.
  
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• How Macmillan made the World’s Biggest Coffee Morning even bigger online

  10-10-2018 12:11
     The post How Macmillan made the World’s Biggest Coffee Morning even bigger online appeared first on Marketing Week.
  
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• Rapp UK appoint Parkes to newly created head of strategic consulting role

  10-10-2018 12:00
  Rapp UK has appointed Caroline Parkes to the newly created role of head of strategic consulting.
  Prior to joining the agency, Parkes ran her own strategic consultancy where she advised clients on developing their brands and specifically, customer engagement strategies. Parkes has also headed up strategy departments at Proximity, LIDA and Craik Jones, working with brands including Boots, IKEA, First Direct and Oxfam.
  Reporting to Shiona McDougall, SVP 
  
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• Burger King CMO Fernando Machado on why bespoke agency models don't work

  10-10-2018 12:00
  Burger King’s chief marketing officer has spoken out against the bespoke agency model, believing it's not conducive to producing the best work. Speaking to The Drum, Fernando Machado reveals the approach he champions instead and how it has reignited the creative spark the brand had previously lost.
  The creation of ‘bespoke agencies’ to service the world’s biggest advertisers has been on the rise in the last few years. WPP has Team WBA for Wallgreen Boots Alliance, Team Re
  
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• The future of creative collaboration: The Drum and Adobe explore

  10-10-2018 11:45
  The creative industries are entering a strange period; although we’re increasingly being asked to create more across different platforms, we remain reluctant to collaborate effectively. Creating a more streamline and joined-up approach will help each of us to deliver more projects to a higher standard, meaning that we’re less likely to bulk under the strain of mounting creative demands. Rather than miss deadlines, complain about excess budgets or even discard some projects due to lac
  
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• Google concedes $10bn Pentagon Jedi data contract amid ethical concerns

  10-10-2018 11:32
  Google has withdrawn its bid for a lucrative $10bn Pentagon cloud computing contract amid concern that the defence contract would contravene its own principles limiting military applications of artificial intelligence.
  Thousands of staff had already protested about working on a separate Department of Defense contract and against this backdrop has opted not to proceed further with the Joint Enterprise Defense Infrastructure cloud (Jedi).
  The prized contract amounted to a decade of work and could
  
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• Why hotels are here to stay

  10-10-2018 11:25
  Today’s traveller is faced with more choices than ever before. Advances in technology have revolutionised how people research and book travel. With airline loyalty steadily dwindling (between 2014-2016, British membership of frequent flyer schemes fell 35.29%) travellers become agnostic towards who they fly with, opting for convenience and price as purchase drivers. Want to compare multiple airlines across the same route? Skyscanner can help. Want real-time alerts as to the lowest prices o
  
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• IPM reveals how experiential can deliver commercial returns

  10-10-2018 11:07
  Findings and trends on experiential's reach, impact and ROI revealed from the first stage of research into the IPM Experiential Effectiveness Model.
  
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• WPP’s collaboration strategy gathers pace as GroupM plots multibrand campus offices globally

  10-10-2018 11:00
  GroupM is ramping up WPP’s efforts to encourage greater collaboration across agencies by merging its disparate brand offices into large, campus-style hubs. It’s a strategy its chief executive believes will be rolled out across the globe to better service clients.
  GroupM’s chief executive, Kelly Clark, confirmed WPP has recently signed an agreement to collocate all its agency brands into a single office in Toronto, following the recent opening of GroupM’s new headquarters
  
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• Binet and Field reveal key formulas for brand-building

  10-10-2018 10:53
  Les Binet and Peter Field's have revealed a formula that marketers can use to calculate the optimum ratio of brand building to sales activation.
  
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• British American Tobacco promotes former vaping boss Kingsley Wheaton to CMO

  10-10-2018 10:36
  British American Tobacco's chief marketing officer and board director Andrew Gray is to leave the business in March after 32 years.
  
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• Creating the social holiday dream

  10-10-2018 10:35
  Over 30% of holiday conversations along the purchase journey are about wanting, dreaming and wishing for a holiday. Social is now as much about inspiring the holidaymaker as it is about the experience of being on vacation. 
  At Immediate Future we’ve taken to Brandwatch Analytics to gather social data on how British consumers talk about our holidays. Travel conversations top 56m mentions on social media every year, covering everything from the flights to the food and this insight can a
  
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• VMLY&R cement their merger with Baileys social push

  10-10-2018 10:14
  Newly enlarged WPP agency VMLY&R has got back into the swing of things by spearheading a global digital campaign for drink brand Baileys, just weeks after confirming the merger of Y&R and VML.
  The Irish cream liqueur has posted a reactive social post on Facebook and Instagram inspired by The Great British Bake Off by offering aspiring chefs’ a range of new recipes to counter their baking fails.
  Reinforcing its image as an indulgent adult treat the Baileys brand is embracing a globa
  
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• Britvic hires Leagas Delaney for trio of upmarket brands

  10-10-2018 09:58
  Leagas Delaney has been appointed lead creative agency for WiseHead Productions, the incubator set up by Britvic to develop premium brands targeted at adults.
  
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• Mediacorp Subaru Car Challenge returns for another year, adds new celebrity challenge

  10-10-2018 09:53
  The annual Mediacorp Subaru Car Challenge has returned for another year, where winners will be able to win a Subaru car yet again, sponsored by Motor Image Enterprises.
  Celebrities like Bryan Wong, Desmond Ng and Felicia Chin, Chen Han Wei, Pan Ling Ling, and Ya Hui will be participating to raise funds for the President's star challenge. Also, contestants from the SPOP SING! singing competition, as well as Warner Music artistes Dru Chen, Ffion, and Disco Hue will also be participating.
  
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• ASA censures Nissan over highly charged battery claims

  10-10-2018 09:40
  Carmaker Nissan has fallen foul of the ASA after boasting that its Leaf electric car range could recharge their batteries in as little as an hour, boasts which have now been described as misleading.
  The advertising watchdog intervened when the claims were made promoting the petrol-free models, despite the fact that real-world charging times could exceed the stated time interval under some circumstances.
  At issue were so-called on-street ‘rapid chargers’ which can top up a vehicle up
  
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• 'Misleading' Vodafone Martin Freeman break-up ad banned

  10-10-2018 09:21
  Another ad in Vodafone's Martin Freeman series has been banned by the Advertising Standards Authority (ASA), this time for failing to make clear the terms of its 30-day service guarantee. 
  11 members of the public complained about the ad, which they felt was ambiguous about when the brand's '30-day rule' (which allows customers to cancel their new contracts after 30 days if they're not satisfied) started.
  The spot shows Freeman's character sitting in a car in the rain with his girlfrie
  
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• The Drum Digerati 2018: find out who made the list from adtech & martech

  10-10-2018 09:00
  Throughout this week, we are revealing who has made it into The Drum Digerati – our annual celebration of 100 outstanding individuals excelling in the UK digital industry. Our countdown continues today as we reveal the 25 people selected from the fields of adtech and martech.
  The Drum's Digerati showcases success and ingenuity from some of the most pioneering digital marketers working in the UK today. Based on nominations from our readers and curated by our editorial team, the li
  
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• Volkswagen creates tongue-in-cheek ad to promote latest model

  10-10-2018 08:28
  Volkswagen highlights its latest model Amarok V6 ultimate 580 with a behind the scenes ad
  The campaign titled 'Too Powerful for TV' conceptualised by DDB Sydney features a British director highlighting the capabilities of Amarok with a toy car and simultaneously real footages are shown of Amarok driving up the hill despite boulders tumbling down.
  As the director narrates his plan for the ad, the austere safety officer points out how the scene will be deleted as it violates the advertis
  
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• WPP enforces new parental leave guideline after revamping talent policy

  10-10-2018 06:23
  WPP has introduced a new parental leave guideline for its agencies in Australia after revamping its talent retention and attraction policy.
  The new policy will see employees paid up to 16 weeks full salary depending on length of tenure.  After just one year of service, employees will be offered 12 weeks full pay.  Secondary carers will be provided four weeks full pay after two years of service, and two weeks after just one year.
  WPP said the changes, which will come into effect from 1
  
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• In the director’s chair: Pamela Romanowsky says ‘ultimately, we’re marketing to people and we all long for connection’

  10-10-2018 05:49
  The latest in The Drum’s Director’s Chair series is director Pamela Romanowsky, who has made feature films including The Adderall Diaries and ads for many brands, including Dove.
  In this interview, Romanowsky discusses her urge to work on a big automotive campaign, and probably one of the funniest moments on sets we’ve had on this series. To catch up with other articles, see what Doug Liman had to say, or creative collective Traktor.
  Who or what inspired you to be a Director? (
  
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